“Spend your days focusing on what's needed, not what's normal.” – Erin Hatzikostas
“Spend your days focusing on what's needed, not what's normal.” – Erin Hatzikostas
Today’s featured award-winning bestselling bookcaster is a mom, wife, TEDx speaker, business coach, Authenticity Aficionado, and the founder & CEO of B Authentic INC., Erin Hatzikostas. Erin and I had a fun on a bun chat about her upcoming book, “The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own”, how authenticity can be a strategy for success, and more!!
Key Things You’ll Learn:
What is the 50% Rule and how it came about
What inspired Erin to become an award-winning author when she’s not a big fan of nonfiction books
What setback Erin used as a setup for success
The six principles of strategic authenticity
Erin’s Site: https://www.bauthenticinc.com/
Erin’s Books: https://www.amazon.com/stores/author/B08W6JC869/allbooks
Erin’s Podcast, “b Cause Work Doesn't Have to Suck”: https://www.bauthenticinc.com/podcast
Erin’s TEDx Talk: https://www.youtube.com/watch?v=p6Le9WMZ2MY
The opening track is titled "Heatsource" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. https://marcusd.net/
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