440: Ben Hogan Brand Reborn with SCORGolf CEO Terry Koehler

440: CEO Terry Koehler has gone from being the Marketing Director for the Ben Hogan Company to starting and manufacturing his own line of state of the art wedges at Eidolon and now SCORGolf. This week, Terry announces that Perry Ellis company, the parent of Ben Hogan has entered into a licensing agreement with Eidolon to re-introduce the Ben Hogan line of irons coinciding with the 60th anniversary of the first Ben Hogan irons from the fall of 1954. Terry is a lifelong Ben Hogan devotee and in addition to moving the Ben Hogan brand back to it’s original home in Ft Worth, TX, they announced that a completely redesigned line of Ben Hogan irons will be introduced in 2015.

In the Members Only part2 of our conversation, Terry answers listener questions on short game improvement and how to select the right wedge for your game.

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