Addictive Hustle with Jacob Birn

In this episode, Aaron Gordon sits down with guest Jacob Birn, the mastermind behind Addictive Ads. Jacob shares his incredible journey from an uncertain college student to a successful entrepreneur who harnessed WhatsApp's status feature for innovative advertising. He discusses the unique concept of micro-influencers in the Jewish community and how this approach has been both disruptive and effective compared to traditional influencer marketing. Jacob delves into maintaining a balance between advertisers and status posters while expanding his reach. The conversation also explores his upcoming venture, Addictive Affiliates, and his drive to keep innovating. Jacob concludes by sharing a motivational quote advised by his father: "Give it a whirl," emphasizing the importance of calculated risks. This episode is a deep dive into Jacob's entrepreneurial hustle and mindset, offering valuable insights for aspiring business leaders.

Get To Know Jacob Birn 

Jacob Birn is the founder and CEO of Addictive Ads, a performance-based advertising platform, and Addictive Affiliates, a commission-based affiliate marketing network. He specializes in digital marketing, influencer partnerships, and creating monetization opportunities for advertisers and content creators.

3 Episode Key Takeaways


Innovate in Advertising: Jacob Birn's journey with Addictive Ads highlights the power of innovation in crowded markets. By leveraging WhatsApp's unique status feature for micro-influencer advertising, Jacob effectively carved out a niche, demonstrating the potential for success when thinking outside traditional platforms and methodologies.

Balance in Hustle: Jacob emphasizes the importance of maintaining a balance between advertisers and micro-influencers to ensure authenticity and effectiveness in marketing campaigns. His approach of not overwhelming users with ads teaches a crucial lesson in valuing quality over quantity and sustaining engagement.

Calculated Risk-Taking: Inspired by his father's advice to "give it a whirl" with a calculated approach, Jacob's story encourages aspiring entrepreneurs to take strategic risks. His success in transforming an idea into a thriving business underscores the importance of thoughtful planning and seizing opportunities when they arise.

Show Overview:

00:00 Monetizing WhatsApp Status Updates

03:10 Innovative Jewish Marketing Strategy

08:12 WhatsApp Offers Authentic Engagement

09:46 Mastering Client Boundaries

13:52 Guaranteed Views on Social Platforms

18:39 Acceptance of Personal Choices

20:29 Targeting Locals for European Trips

26:47 Launching Addictive Affiliates Business

29:01 Calculated Risk-Taking Encouragement