Grow Your Business With the Golden Link Strategy

In this episode I share one of my favorite ways to grow your business and generate leads. The best part. You don’t have to run ads or buy any fancy marketing services.

0:34 – An embarrassing story about failed cold calling

1:18 – The golden link

A golden link is one organization that can give you access to your potential clients in exchange for value that you bring to the table. In this case, speaking. 

1:55 – Finding a speaking topic

Think about a powerful transformation you can provide to your audience in 30-60 minutes. What can your audience do, think, or know that will transform how they do business/life? 

2:17 – Writing an effective session description/pitch

3:48 – Finding your golden link

Once you have your topic ready to go, make a list of organizations that have access to your target audience, and is seen as a trusted source of information in your industry. A few good places to start: 

• Public libraries
• Chambers of Commerce
• Colleges/Universities
• Executive education programs
• Apps, tools, or products that your audience uses
• Accelerators or niche groups that your audience belongs to

6:00 – Making contact

7:47 – Two goals for your session: 

1. Provide valuable content
2. Give your audience a reason to contact you

8:55 – If you’re afraid of public speaking

Resource: Not sure what topic to choose? Here are a few of mine to get you thinking, which you can also see on my speaking page:

• How to Recover from Setback and Create Positive Momentum
• The Actions, Tools, and Mindset of a High-Performance Entrepreneur
• How to Start a Business Using the Skills You Already Have
• LinkedIn Optimization for Entrepreneurs, Consultants, and Professional Service Providers