Kim Kaupe Shares How to Build a Powerful Network (Even if You’re an Introvert)

I’m sure you’ve heard the phrase “Your network is your net worth”. And while that may be directionally true, it doesn’t provide any pointers on how to actually build that network when you’re starting from scratch. During this week’s episode Kim Kaupe - agency founder, educator and podcast host - will share the specific steps you must take to grow a powerful network, even if you’re an introvert.

2:45 – Introductions, Kim shares about her background 

3:25 – What is one question about networking that people never ask, but should?

People never ask about the networking follow-up. Your job isn’t done when you’ve connected with someone on LinkedIn or social media. 

You should be following up with this person, telling them what you appreciate about their work or perspective, and then (Kim’s favorite line) ask them for homework. What books or articles should your read? Is there a podcast episode or a YouTube video where you can learn more? Ask for homework, and then follow up again with feedback. 

5:06 – First steps for growing your network after leaving a corporate job

First step: Let your network know that you’ve left corporate. People are busy, they may have missed that there’s been a change. 

The next step is going to be building your career capitol. Start with LinkedIn. 

8:05 – Making yourself an appealing connection – even if you’re starting out

The best way to be in the mix is to be helpful. End meetings or networking sessions with, “How can I help you?” 

11:18 – How to reach out to strangers on social media

Kim has a “peanut butter and jelly” approach. Start with appreciation for the first slice of bread, use their name – the peanut butter – mention their area of specialty (jelly), and then express gratitude again to finish off the sandwich. It's that simple. Appreciation, name, area of specialty, gratitude. 

12:50 – What to do on your profile to set yourself up for networking success

The biggest thing is to make sure your profile is complete. Fill out the “about me” section, put something pertinent in your banner, have a decent profile photo. 

14:38 – Not-so-obvious ways to grow your network

Kim’s #1 piece of not-obvious networking advice is to ask for help. People want to help; asking for it will result in a flood of communication that’s meaningful and fosters connection. 

17:42 – Advice for introverts

Two pieces of advice: 

1. Start with digital networking. It’s a good way to ease in. 
2. Get accountability. Have someone who expects you to be networking, and can share the ups and downs with you. 

19:00 – Advice for making the most of an in-person event while respecting people’s boundaries. 

Kim says that less is more, and you can always do more later. You shouldn’t be trying to meet every person in the room. Two or three should be considered a success. 

Then, you can reach out later and say, “Hey, I really enjoyed talking to you/learning from you about XYZ – do you know anyone else that I should talk to about that?” 

21:22 – The most important networking tip

You need to find people that are like-minded, and you should be doing it on a regular basis. 

For instance, Kim has getcoffeewithkim.com, and every Wednesday she hosts live events attended by people who are making time to network every week. 

Connect with Kim: 

Download her LinkedIn cheat sheets at: helpmylinkedin.com 

Attend Kim’s learning/networking hour: getcoffeewithkim.com

On all social media @kimkaupe