The Critical Steps Needed to Grow Your Business

If you’re looking to grow your business, but need the specific actions and strategies to make it happen, Troy and Rashad of Earn Your Leisure are here to help.

1:47 – One question the team never gets asked, but they should

Hint: It’s not glamorous. 

We also discuss how to network and keep up business relationships in a way that doesn’t feel sleezy. 

6:34 – What advice would Troy and Rashad give a new entrepreneur? 

• Consistency is key
• Make sure your idea is scalable 
• Have another way to make money at first. You’ll need multiple streams of income to take pressure off the beginning phases. 
• Relatedly: Try not to come in with a large amount of debt. 
• Find mentorship. Find someone who’s successful in the space you’d like to be in, and network with them. If you don’t become a formal mentee, you can still read their work and watch their career and learn from it. 

10:15 – Understanding your competition

Some people don’t want to stand out from a crowd. Often what’s different about you and your business can become your key selling point – but you need to know what your competition is offering so you can take advantage of your differentiators. 

This boils back down to taking imperfect action. You’re not going to have the perfect product or setup for your audience, but if you’re willing to adapt and share your process, you’ll learn a lot and earn loyalty from your customers. 

14:10 – A case study in someone taking Earn Your Leisure’s content, learning from it, and the outcomes

16:23 – One lesson Troy and Rashad wish they’d learned earlier in their career

Systems are important. It helps streamline tasks and frees up your time and brain space for you. 

Learn more about our guests: 

You can find them under Earn Your Leisure on all platforms (YouTube, Spotify, etc) or at www.earnyourleisure.com.