Targeted Sales & Marketing: A Framework for Medical Billing Growth with Sean McSweeney

In this episode of Leaders in Medical Billing, host Chanie Gluck interviews Sean McSweeney, CEO of Voyant Health and a leader in healthcare revenue cycle management, analytics, AI, and automation. Sean shares insights from his impressive background in RCM and his current consulting work with billing companies and private equity firms. This episode explores common reasons why billing companies face growth hurdles, often due to misaligned sales and marketing efforts. Sean emphasizes the value of targeted marketing, relationship building, and in-person meetings for higher client conversions. He also provides practical advice for sales and marketing success, centralizing data, and preparing for a future powered by analytical AI. With hands-on tips and forward-looking strategies, this episode is a must-listen for medical billing professionals focused on growth. 

Learn more about Voyant Health: https://voyanthealth.io/

For more insights and takeaways, visit www.leadersinmedicalbilling.com. This episode is sponsored by 4D Global, empowering medical billing companies to grow through offshore staffing. Visit them at www.4DGlobalInc.com