Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Product Lead at Riverside)

Tal Raviv is a product manager at Riverside, where he joined as its first PM. Over his 12-year career as an individual contributor, Tal has been an early PM at Patreon, AppsFlyer, and Wix, working in consumer growth, developer API platforms, and pricing. He started his career by co-founding a profitable SaaS company and also volunteers as a surf instructor for people with disabilities. In our conversation, Tal shares:

• Why he has chosen to stay an individual contributor rather than moving into management

• The rise of “super ICs” and how companies can support this career path

• Advice for succeeding as a long-term IC product manager

• How he uses AI to enhance his productivity

• How to build self-reliant teams and make yourself redundant

• Lessons from failures

• Much more

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Find the transcript and show notes at: https://www.lennysnewsletter.com/p/the-super-ic-pm-tal-raviv

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Where to find Tal Raviv:

• X: https://x.com/talraviv

• LinkedIn: https://www.linkedin.com/in/talsraviv/

• Maven course: https://maven.com/tal-raviv/product-manager-productivity-system/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Tal’s background

(02:24) Choosing to stay an IC project manager

(07:05) The value of IC roles

(08:31) Compensation and career path

(12:37) Advice for companies on creating space for ICs

(14:33) Leveraging AI for productivity

(22:44) Build your personal PM productivity system

(37:39) Contrarian opinions and insights

(44:32) Book smart vs. street smart decision-making

(51:51) There’s no one right way to get things done

(57:03) Failure corner

(01:19:04) Lightning round

(01:26:50) Living through conflict

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.