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March 11, 2022
#30 - Startup Founders and the Trouble with Sales Procrastination
Early in the life of your start up, it is easy to delay talking to customers. There's a natural tendency to focus on designing and building and fundraising...and everything other than sales.
But that's a bad strategy. Instead, you should be talking to prospective customers early and often. And looking for feedback and criticism, and even rejection.
In this very quick 13 minute episode, Brendan and Bob talk about why founders should be thinking about sales right at the beginning, and why they are well-suited to be effective sales leaders.
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