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EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the current tough economy. REI is an outdoor retailer and the largest consumer co-op in the U S with 23 million members. Paolo leads marketing strategy, campaigns, partnerships, and brand marketing channels, including advertising, social media and content marketing. He created and leads REI co-op studios, which develops and produces films, podcasts, and editorial programs to inspire audiences with transformative outdoor storytelling.
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-Opt-Outside-Summer-2024-Paolo-Mottola-episode-135/
Learn More About #OptOutside: https://www.rei.com/opt-outside
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Learn More About #OptOutside: https://www.rei.com/opt-outside
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Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want …
EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands naviga...
EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapo...
EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behi...
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better …
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …
