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What is influencer marketing and why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into one of them: Social Media Influencers. Sarah discusses: Why anyone who influences your...
EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective
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Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want …
EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands naviga...
EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapo...
EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behi...
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better …
3 recent clever experiential brand storytelling examples: Turning a pro football stadium purple, 3M Open comeback after COVID, and Women’s Final Four remembrance of 50 years since Title IX.
BTS look at 3 storytelling campaigns: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.
What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much …
