8 Industries Moms Have Huge Buying Power, episode 149

EP 149. Moms care about more than parenting-specific brands. Host, Sarah Panus, reveals eight unexpected industries where moms drive purchasing decisions. Create a clear content plan to reach moms in these markets and drive more leads and sales.

WATCH PODCAST ON YOUTUBE: https://youtu.be/LbDvkS9rBlE

RSVP to join free "The Sell to More Moms Masterclass:

Led by Sarah Panus on Thursday, April 17, 2025 here: https://sarahpanus.podia.com/the-sell-to-more-moms-webinar

QUESTIONS ANSWERED DURING PODCAST EPISODE

1. How does Sarah Panus describe the influence of moms in terms of their buying power, and why do many brands overlook this potential?

2. Why might financial services and insurance be considered an unexpected industry where moms have significant purchasing influence?

3. In what ways do moms impact the home improvement and smart home tech industry?

4. How do moms' priorities and purchasing decisions impact the automotive and transportation industry?

5. What aspects of travel and hospitality are influenced by moms, and how can brands cater to this segment?

6. How does Sarah Panus explain the role of moms in the tech and consumer electronics industry? What specific products are mentioned?

7. Discuss how the grocery and meal services industry can effectively target moms as a key demographic.

8. What opportunities exist within the fitness and wellness industry for engaging moms?

9. How do subscription boxes and home services fit into Sarah’s discussion of unexpected industries influenced by moms, and what does this imply for marketing strategies?

10. Why simplification and clarity in messaging are especially crucial for moms.
    
    
    

TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE

• 00:00 Marketing to Moms: Unleashing Potential
  
  
• 04:45 Moms' Transportation and Travel Priorities
  
  
• 09:34 Moms Influence Home Service Purchases
  
  
• 10:29 Convenience Solutions for Busy Moms
  
  
• 15:00 Free Webinar: Engage Moms Effectively

QUIZ: READY TO IMPROVE YOUR CONTENT STRATEGY?

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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. ​EVEN IF moms aren't your only audience -- they're a critical one to figure out.

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales.  Clients: Sleep Number, SHEFIT, LegalZoom, American Express, JHL Turf Pros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.