EP 111. Sarah Panus explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.
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In my 20+ years creating content marketing strategy, and now as a Certified StoryBrand Guide, I know what elements and approaches can make the difference in a brand reaching their content goals.
During this episode, I’m sharing eight mistakes to keep in mind when building a content marketing plan. From inconsistency in brand language to missing opportunities to repurpose content. Avoiding these common errors will improve your content and drive results.
I offer tips on developing the brand-customer relationship, working with a full hourglass content funnel marketing view, creating alignment among teams and executives, auditing your social media channels, and more.
Every brand storyteller will find useful nuggets in this episode, so tune in now and share with your fellow marketers!
TOPICS DISCUSSED IN THIS EPISODE
- Where to focus your efforts in your content marketing strategy
- The problem with creating a content marketing plan in a silo
- An easy exercise to assess your full funnel marketing strategy
- My tip for embracing individuality and not copying other brands
- The biggest mistake you can make when creating a content plan
- Types of data needed for important insights
- How past results inform future plans
- Avoiding challenges when getting internal decision-maker alignment
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FREE CONTENT PLANNING DOWNLOAD
Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
PROFESSIONAL DEVELOPMENT
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique http://podcastboutique.com
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