EP 139. How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing challenges local mothers face. Ideas and opportunities for brands looking to connect with moms at a local level.
QUESTIONS DISCUSSED DURING PODCAST EPISODE
- Community Engagement: How does Kiley Stromberg’s approach to creating MOCO MOM highlight the importance of community engagement for local businesses?
- Identifying Pain Points: What lessons can brands learn from Kiley's identification of pain points (like the "mental load" and lack of social activities) that moms face, and how can they apply this in their marketing strategies?
- Local Business Ideas: Kiley mentions local businesses opening up their storefronts for events like story time. What other events or services could local businesses offer to engage moms and their children?
- Marketing Strategies: What specific marketing tactics could national brands use to create a local feel and build trust with their mom audience?
- Role of Empathy: How does marketing with empathy, as described by Sarah Panus, change the way brands should think about their messaging and engagement with moms?
- Impact of Military Life: How does the unique aspect of military families, highlighted in Kylie's community, affect marketing strategies for brands targeting similar communities?
- Social Media Engagement: What key elements made Kylie's giveaway on social media so successful, and how can brands replicate this kind of engagement in their own campaigns?
- Challenges for Working Moms: The episode discusses the dual role of stay-at-home and working moms. How can businesses tailor their services to meet the needs of both these groups effectively?
- Building Trust: Kiley talks about the problem of moms feeling they are "being talked at." How can brands ensure their marketing strategies feel more conversational and trustworthy?
- Long-term Loyalty: What steps can businesses take to build long-term loyalty with mom consumers?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Engaging local moms: Kylie Stromberg's solutions and insights.
- 05:56 Newsletter highlights events; mothers need support, overwhelmed.
- 06:56 Marketing lacks trust and fails to engage mothers.
- 10:40 Engage moms by providing child-friendly activities, benefits.
- 16:01 Co-working spaces with childcare support working moms.
- 19:27 Memes relatable; Kylie Stromberg builds Moore County community.
- 20:38 Mom groups share common emotions and insights.
CONNECT WITH KILEY STROMBERG of MOCO MOM
- Website: https://www.mocomom.com/
- Instagram: https://www.instagram.com/moco.mom/
- Email: hello@mocomom.com
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. EVEN IF moms aren't your only audience -- they're a critical one to figure out.
Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, and numerous small and mid-size brands.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
