Curious about how to use video for your brand storytelling marketing? Sarah Panus interviews Emmy-winning filmmaker, Jesse Roesler @jesseroesler of Credo Nonfiction @credononfiction to discuss:
📽️ Authenticity in brand storytelling;
📽️ Documentary film in cause marketing & content marketing;
📽️ How to find great stories;
📽️ When to use video vs. other formats;
📽️ Components of emotional filmmaking;
📽️ Power of cinematography, music & sound design;
📽️ Brands as publishers and filmmakers; and
📽️ Best practices for brands partnering directly with filmmakers.
ALL of this is covered in only 37 MINUTES! It's a jam packed video storytelling episode that every brand storytelling marketer using video in their content plans should listen to.
Jesse Roesler is an Emmy and James Beard Award-winning filmmaker that puts the power of visual storytelling to work for global brands and causes. He works with cause and content marketers to uncover first person narratives that reveal core purpose and values in an authentic, empathic and often cinematic manner. His work for clients like Starbucks, Feeding America, Food Network and the New York Times have garnered more than 25 million views online. And his feature length documentary, The Starfish Throwers was named most heartwarming film of the year by The Huffington Post.
LINKS MENTIONED IN THE EPISODE
- CREDO Nonfiction: credononfiction.com
- Credo Nonfiction Podcast: Content That Moves
- Nature Valley 10,000 Miles video campaign
READY TO REDUCE STRESS, CLAIFY YOUR BRAND STORYTELLING STRATEGY?
A more focused and aligned brand storytelling marketing strategy is right around the corner! If you’re looking for a quick brand storytelling framework template to plug and play, I’ve got your back. I created this affordable PowerPoint template, with the above five essentials, to help you easily and quickly create your own Brand Storytelling Blueprint®. All you have to do is follow the prompts, update with your brand’s info, and bam—you have your own brand storytelling framework to follow and use for team alignment. LEARN MORE
ABOUT THE AUTHOR
Sarah Panus is a brand storytelling marketing strategist, podcast host, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.
