EP 142. Moms decide what she and others around her eat. Guest, Lisa Mastela, MPH, RD is the CEO of Bumpin Blends, frozen smoothie cubes that caters to moms. Lisa launched the company during maternity leave from her garage & has grown it into a 7-figure business available online, in Costco and 3,000+ stores. Originally launched for pregnant women, Bumpin Blends has expanded to cater to moms and families everywhere. Lisa shares crucial insights including the delicate art of niching without alienating potential customers, understanding the unique purchasing influences of moms, and the endless decision fatigue they face. Hear how Bumpin Blends carved its niche in the crowded marketplace and learn strategies to ensure a streamlined shopping experience that keeps moms coming back for more.
QUESTIONS ANSWERED DURING PODCAST EPISODE
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How did Lisa Mastela’s personal experiences during pregnancy inspire the creation of Bumpin' Blends, and how did she leverage those experiences to address common issues faced by moms?
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What did Lisa Mastela use to transition Bumpin Blends from a niche product for pregnant women to smoothies for everyone, and how did this pivot contribute to the company’s growth?
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How does Bumpin Blends’ approach to marketing and messaging ensure they don't alienate moms?
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How do subscription models reduce moms' decision fatigue?
- How does Lisa Mastela ensure her marketing messages are empathetic and inclusive, and why is this critical for brands targeting moms?
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Discuss how the concept of decision fatigue plays a role in consumer behavior for moms and how brands like Bumpin Blends address this challenge through their products and services.
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What role does timely and empathetic customer service play in the success of Bumpin Blends, particularly through their 24/7 nutritionist support?
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How can brands apply the lessons from Bumpin Blends’ approach to scaling and diversifying their customer base?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Helping brands connect with moms to boost sales.
- 03:01 Company expanded smoothie market from niche pregnant moms.
- 07:19 Supporting all moms beyond niche postpartum focus.
- 09:16 Growth by feedback, avoid alienating core audience.
- 13:28 Smoothies provide nutrients, enhance mood stability. Health & flavors moms buy most.
- 18:44 Service relieves decision-making for overwhelmed moms; reducing decision fatigue.
- 20:58 Streamline moms' tasks, communicate benefits quickly.
- 22:59 Gaining insights on selling to moms effectively.
CONNECT WITH LISA MASTELA & GET BUMPIN BLENDS SMOOTHIE CUBES
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. EVEN IF moms aren't your only audience -- they're a critical one to figure out.
Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales. Clients: Sleep Number, SHEFIT, LegalZoom, American Express, J.Hubler TurfPros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
Header photo credit: Bumpin Blends
