Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms.
Alyssa Greve is the Director of Digital Content Marketing at Cambria where she leads the social media and blogging strategy for earned, owned, and paid media and online conversations. Her team works closely with customers and professionals and integrates across the organization with multiple departments. So through her work, Alyssa and her team are engaging in the B2C and B2B space. She has been leading innovation in digital marketing at Cambria for five years. Prior to Cambria, Alyssa spent multiple years at Target Headquarters working in social strategy. She loves art, athletics, and blogging about her house remodel projects.
TOPICS DISCUSSED DURING THIS PODCAST EPISODE
- How our side passions and hobbies provide extra perspective in our day-jobs
- Cambria’s brand storytelling goal
- IGTV advice for other content leaders
- Ways Cambria uses IGTV to connect with their audiences
- Pinterest learnings
- Insights to keep leaders excited to keep investing in brand storytelling year-after-year
- Ways to give yourself and/or your team permission to experiment and reduce fear to get to better ideas
LINKS MENTIONED IN THE EPISODE
- Cambria Instagram: @cambriasurfaces
- Cambria Pinterest: https://www.pinterest.com/cambriasurfaces/_created/
- Connect with Alyssa Greve across social channels Instagram LinkedIn
ABOUT CAMBRIA
Cambria is the leading American-made, family-owned producer of natural quartz surfaces and the premier source for the most-expansive design palette in the world. Cambria surfaces are made of pure, natural quartz and feature unparalleled strength and durability—nonabsorbent, scratch and stain resistant, maintenance free. They have 32 facilities, including a state-of-the-art processing facility, fabrication and distribution centers, and Cambria galleries. They’re headquartered in Minnesota and have more than 2,000 employees across North America. You can find your next beautiful quartz surface at https://www.cambriausa.com/.
BRAND STORYTELLING BLUEPRINT® MINI-COURSE
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This mini-course gives you a detailed, plug-and-play, PowerPoint template with step-by-step prompts on each slide to help you quickly and easily organize a brand storytelling editorial blueprint for your company. I also walk you through tips for each slide through pre-recorded video modules to help you achieve that blissful prioritization, focus and alignment across your org.
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ABOUT THE AUTHOR
Sarah Panus is a brand storytelling marketing strategist, podcast host, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.
