EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells your how from her Creating Superfans book, including: the S.U.P.E.R. model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free!
Superfans are key to long-term brand success, as they become lifelong advocates that drive business and engagement. But many companies miss the mark when it comes to creating them, even in a world where it’s easier than ever to reach your target customer.
For this episode, I’ve invited an impressive guest to help guide us in creating superfans. Brittany Hodak is an award-winning entrepreneur, customer experience speaker, and author of my recent read, Creating Superfans. The book details her 5-part framework for building a SUPER customer experience, and she’s sharing steps you can take to follow this model.
Brittany and I cover the reasons many brands are failing in fostering relationships with customers, the importance of personalization, and ways companies are ignoring one of their most prized assets in their storytelling plans.
If you think your brand has an awareness problem, this episode is a must-listen!
TOPICS DISCUSSED IN THIS EPISODE
- Do brands have an awareness problem?
- Brittany’s model for creating superfans
- How to make customers care about your brand
- Creating a personalized experience for customers
- Using the method of intentional experience design
- Automation that improves the customer experience
- The important role of employees in brand storytelling
- How to make exceeding expectation the norm
CONNECT WITH BRITTANY HODAK
- FREE BOOK GIFT: Read the first four chapters of Creating Superfans, by Brittany Hodak by going to www.brittanyhodak.com/gift
- Connect with Brittany Hodak at www.brittanyhodak.com
FREE CONTENT PLANNING DOWNLOAD
Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
PROFESSIONAL DEVELOPMENT
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique http://podcastboutique.com
