“I hope by the end of today’s discussion you understand how powerful and important it is to build your own personal brand because if you don’t take charge & you don’t own up to what your brand is, you won’t define it - other people will define it for you.”
Paige Arnof-Fenn on the Marketing With Empathy podcast
EPISODE DESCRIPTION
Founder and CEO, Paige Arnof-Fenn joins Sarah to discuss establishing your personal brand amid your career and what advice she can offer to those in search of manifesting their own personal brand.
TOPICS DISCUSSED IN THIS EPISODE
- What Paige has accomplished working with various companies throughout her career
- Advice to help brands discover their most meaningful messages
- Everyone can benefit from talking to your customers
- Understand your key messages that you want to communicate
- Paige shares watch-fors when company leaders tied to their brand are front and center
- Consistent with your mission’s vision and values
- Live your brand everyday
- What measures of success clients look for
Add canva graphic of quote by Paige Arnof-Fenn
“I hope by the end of today’s discussion you understand how powerful and important it is to build your own personal brand because if you don’t take charge & you don’t own up to what your brand is, you won’t define it - other people will define it for you.”
- Mistakes people make when it comes to their personal brand
- Every person is a brand
- What people should be thinking about in regard to their personal brand
- What words do people describe you with
- Insights that relate to her personal brand from her experience with writing columns
- Kept a list of questions people asked her throughout her career
- Know your strengths and weaknesses
- Share your accomplishments with your network
LINKS MENTIONED IN EPISODE
- Purchase on Amazon: Love is the Killer App by Tim Sanders
- Connect with Paige at mavensandmoguls.com
- Visit her LinkedIn: Paige Arnoff-Fenn
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ABOUT SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations think like Editorial Directors for their brand to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com. Follow Sarah on Instagram and LinkedIn.
