EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.
QUESTIONS ANSWERED DURING PODCAST EPISODE
- How can brands create a movement within their customer base, similar to what the Hallow app has achieved with its Pray40 challenge?
- How do the spokespeople, such as Mark Wahlberg and Jonathan Roumie, contribute to the storytelling and engagement within the hallow app's Pray40 challenge?
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How does the content structure of the Pray40 challenge incorporate storytelling and different voices to engage a diverse audience effectively?
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How might businesses in different industries adapt the strategies and principles demonstrated by the hallow app's Pray40 challenge to create their own movements or engagement-driven initiatives within their customer base?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Creating movements through empathetic marketing strategies.
- 05:43 Christian values, empathy, and Hallow app success
- 08:25 Prayer and storytelling blend masterfully in structured calendar.
- 12:23 Community engagement, storytelling, and reactivation are powerful.
- 14:36 Celebrities promoting faith-based content gain support.
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
