“We're seeing a shift with people trusting brands more than they trust the media. And it didn’t always used to be that way. It’s a great opportunity for brands, and is why I believe brands are the new Editor-In-Chief."
Sarah Panus, Host of the Marketing With Empathy podcast
EPISODE DESCRIPTION:
Today, we’re flipping the script, and instead of Sarah Panus (me) interviewing a guest, we’re replaying a podcast episode I was recently on with Susan Frech.
Listen to my discussion on Susan’s Community Powered Marketing podcast. Susan Frech is the CEO of Vesta - Community Powered Marketing Technology Company. Sue and I explore the fascinating world of empathy-driven brand storytelling and how it can help your business make more meaningful connections with your audience.
TOPICS DISCUSSED IN THIS EPISODE:
- Who is Sarah Panus and what is her business purpose?
- What is empathy-driven storytelling? How to pair empathy + data.
- What Sarah believes is possible from brands and how these companies can accurately measure the effectiveness of their storytelling efforts
- How brand storytelling is turning consumers into loyalist
- How Sarah thinks empathy-driven storytelling builds and nurtures community strategies.
- A look into one of Sarah’s clients - what they looked like BEFORE and what they look like today AFTER implementing empathy-driven storytelling
- What listeners can do BEFORE implementing a new strategy around empathy-driven storytelling?
- Online brand communities Sarah Panus is a part of
LINKS MENTIONED IN EPISODE
- Community Powered Marketing Podcast by Sue Frech
- Connect with Susan Frech on LinkedIn
- Blinkist book app Sarah uses and recommends
- M.M.Lafleur clothing retailer example
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ABOUT SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations think like Editorial Directors for their brand to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com. Follow Sarah on Instagram and LinkedIn.
