Shownotes for Marketing With Empathy® episodes 107 and 108 below.
EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts.
EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people.
If you work with influencers or want to become more influential yourself, these two Marketing With Empathy® podcast episodes are designed to help you more confidently navigate both.
It’s easy to get hung up on follower count and big names, but brands need to focus on more if they want successful partnerships with influencers.
Join me in this two-part series as I speak to Gordon Glenister, an international expert on influencer marketing, author of Influencer Marketing Strategy and host of the Influence Global Podcast.
Gordon helps me dig into what it means to be influential, what makes a great influencer, and what metrics marketers should pay attention to. He shares his favorite data tools to analyze influencers, how he helps clients build their influence and network, actionable steps you can take to level up your own content, and MORE.
Tune in to expand your view on influencer marketing! Plus, listen to episode 102 for more tips and strategies from our best episodes on influencer marketing.
TOPICS DISCUSSED IN EPISODE 107
- Why we follow certain influencers over others
- The benefits of influencers beyond social media
- Gordon’s favorite influencer tools and platforms
- Employee influencer marketing example with IBMers and the washing machine guy
- What makes the most successful campaigns
- How to invest in influencer marketing during budget cuts
TOPICS DISCUSSED IN EPISODE 108
- How to be more influential yourself
- Look at competitors to for content insights to inform your own content strategy
- Your circle of friends + two people that inspire Sarah Panus
- Tips to network and build your community with other influential people.
CONNECT WITH GORDON GLENISTER
- Listen to Gordon Glenister’s podcast, Influence Global Podcast: https://gordonglenister.com/influence-global-podcast/
- Keep up with Gordon on LinkedIn: https://www.linkedin.com/in/gordonglenister-influencermarketing-membership-speaker/
- Take Gordon's FREE Influencer Marketing Success Quiz: https://influencermarketingsuccess.scoreapp.com/
FREE CONTENT PLANNING DOWNLOAD
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PROFESSIONAL DEVELOPMENT
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ABOUT PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
This episode was produced by Podcast Boutique http://podcastboutique.com
