Mobile Marketing to Moms with Jennie Lewis, episode 145

EP 145. Moms are on the move all the time, so mobile marketing is important for your brand.  Jennie Lewis of Airship, joins Sarah in this episode to talk about ways to improve brand apps and the mobile web experience. What to look for and ask for in the first 30 days + other factors like metrics and cross-channel integrations to consider to better serve your mom customers via their cell phones.  

 WATCH ON YOUTUBE:  https://youtu.be/AbNJZWJDxi4 

QUESTIONS ANSWERED DURING PODCAST EPISODE

1. How does mobile marketing uniquely cater to the lifestyle and habits of moms, according to Jennie Lewis?
   
   

2. What are some of the innovative mobile app strategies that Jennie Lewis highlights for engaging mom customers?
   
   

3. Discuss the significance of the first 30 days after an app download in building user habits. What strategies does Jennie suggest to make the most of this critical period?
   
   

4. Explore how personalized customer experiences in mobile apps can increase customer engagement and loyalty. What role does data play in this process?
   
   

5. What are the benefits and challenges of integrating various marketing channels to enhance a mom's mobile experience?
   
   

6. Jennie Lewis discusses the importance of opting into push notifications. Why is this step critical, and how can brands effectively encourage users to opt in?
   
   

7. Reflect on the examples of brands like Target, Asda, Peanut, Philips, etc. How do these companies use mobile apps to provide convenience and added value to moms?

TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE

• 08:16 App-Based Customer Loyalty Trends
• 09:40 Cross-Channel User Profile Integration
• 13:30 Timely Brand Strategy Adjustments
• 16:46 Enhancing Mobile Content Relevance
• 19:56 Cart Abandonment Due to Sign-In
• 25:08 In-Store Navigation via App
• 28:50 Cross-Channel Coordination Boosts Growth
• 29:32 Integrating App Features with Content
• 33:08 Connect via LinkedIn or Airship

CONNECT WITH JENNIE LEWIS and AIRSHIP

• Jennie Lewis on LinkedIn
• Airship website

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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. ​EVEN IF moms aren't your only audience -- they're a critical one to figure out.

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales.  Clients: Sleep Number, SHEFIT, LegalZoom, American Express, JHL Turf Pros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.