Shownotes for episode 91 of Marketing With Empathy podcast interview between Sarah Panus and Kelly Groehler, CEO of art curation and Web3 agency, Alice Riot. Alice Riot is an early adopter in the NFT and Web3 space-- how they're using NFTs.
On her mission to help listeners (and herself) understand the world of NFTs and Web3, host Sarah Panus is speaking with experienced professionals to discover how these new technologies can support brands in achieving their storytelling and content marketing strategy goals.
Today, Kelly Groehler is joining Marketing With Empathy for the final chapter of this two-part series. She is the co-founder and CEO of Alice Riot, a fine art licensing, curatorial and consulting agency that utilizes technology to connect brands and experiences with female artists.
Using real world examples, such as Nike’s success in selling NFTs and creating the metaverse Nikeland, Kelly breaks down the ways that brands can strengthen their value and connect with users. She also shares how Alice Riot is helping women artists thrive in the digital space, as well as inspiring curious minds in the new content series, WTAF (Women, Travel, Art, Food).
To learn more about the importance of purpose and meaningful connection in your brand storytelling in the age of this tech adoption curve, tune in!
TOPICS DISCUSSED IN THIS EPISODE
- How Kelly’s job bring together the fields of art curation and these business
- The change in the art world
- Kelly defines Web3 and describes Web3 integrations
- Bridging the physical and digital creations of art
- Using NFTs to build a brand and allow artists to earn royalties
- Web3 vs Metaverse
- Kelly’s experience at the NFT NYC Conference
- What is an NFT art marketplace?
- Kelly gives advice to brands interested in these new technologies
- Alice Riot’s content strategy
CONNECT WITH ALICE RIOT
RESOURCES MENTIONED IN THIS EPISODE
Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World by Cathy Hackl, Dirk Lueth, and Tommaso Di Bartolo
FREE CONTENT PLANNING DOWNLOAD
Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
PROFESSIONAL DEVELOPMENT
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.
This Episode Was Produced by PodcastBoutique.com
