EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, mistakes to avoid...
QUESTIONS ANSWERED DURING PODCAST EPISODE
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How team members in marketing roles can feel isolated, and steps organizations can take to address this issue?
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What are the key factors to consider when creating a mastermind, and why does Matt Banker advise against launching one too soon?
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How can masterminds benefit business owners, CEOs, and employees in corporate settings, especially in the marketing seat?
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What are the structural components and key features of Matt Banker's mastermind program, and how do they foster community and commitment among participants?
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In what ways can masterminds be used as a tool for professional development and employee retention in the marketing field?
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What challenges can arise in managing discussions within a mastermind?
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How can the developmental stages of participants in a mastermind impact its content plan, and why is understanding these stages important?
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What are the benefits of combining seasonal and evergreen topics in mastermind groups, and how does this impact participant engagement and learning?
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How can organizations leverage masterminds to help clients with their marketing and time management issues, and what are the potential outcomes of such initiatives?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Matt loves helping clients solve marketing problems.
- 05:16 Mastermind benefits firms and uncovers deeper problems.
- 07:17 Masterminds are increasingly popular networking groups.
- 12:32 Masterminds can be a challenge for participation.
- 14:10 Breaking down 48-week marketing curriculum into seasons.
- 19:05 Gather client feedback, target specific niches carefully.
- 21:13 Small business marketing can be isolating.
- 23:14 Promote peer connection for better employee engagement.
- 27:47 Niche experience, trust, and timing are crucial.
- 30:03 Consider using Masterminds for customer and employee engagement.
CONNECT WITH MATT BANKER
- Marketing for Accounting Firms website: https://marketingforaccountingfirms.com/
- Web Design website: https://bankercreative.com/
- LinkedIn: https://www.linkedin.com/in/mattbanker/
- Twitter: https://twitter.com/mattbanker
- Podcast: Marketing for Accounting Firms
QUIZ: READY TO IMPROVE YOUR CONTENT STRATEGY?
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
Header photo by Scott Graham on Unsplash
