Feb. 18, 2025

Secrets to Repeatedly Selling Out Children's Events in North Carolina- with Paul Spring, episode 146

EP 146. Local business spotlight: Paul Spring shares his secrets for repeatedly selling out more than 300 children’s events in North Carolina for his Birthday Party Rockstar and Rockstar Bubbles companies. From magic to foam; texting to google reviews; Facebook groups to local mommy blogs; referrals to repeat business – learn how Paul’s successfully selling to more moms.

WATCH ON YOUTUBE: https://youtu.be/kiI7OQEikcQ

QUESTIONS ANSWERED DURING PODCAST EPISODE

How does Paul Spring differentiate his children's entertainment business from competitors, particularly in terms of professional credibility and reliability?
Discuss the role of personalized customer service in Paul's business strategy, and how it helps in building trust with moms booking events.
Explore the importance of word-of-mouth and online reviews in building Paul Spring's business. How does he facilitate and encourage this form of marketing?
Why does Paul Spring prioritize direct communication with mom clients, such as using text messaging and flexible scheduling, and how does it benefit his business?
How does Paul leverage local mommy blogs and Facebook groups in his marketing strategy to reach moms?
In what ways does Paul Spring humanize his brand, and why is this important for appealing to his primary audience of moms?
Discuss the concept of repeat business as explained by Paul Spring. How do the different offerings (magic shows, balloon twisting, foam parties) allow for increased repeat business?
Analyze the challenges and advantages of running a fully mobile children's entertainment business.
Considering Paul's business model and marketing strategies, what are some potential areas for growth or new opportunities he could explore to enhance his engagement with moms?

TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE

00:00 Successful Children's Entertainment in NC
04:26 300+ Annual Events Highlighted
06:23 Party Spending Validation
11:06 Humanizing Business for Moms Online
13:14 Building Reputation Through Reviews
17:07 Cultivating Super Fans Through Engagement
19:30 Inspiring Business Insights for Moms

CONNECT WITH GUEST, PAUL SPRING

Email: Paul@birthdaypartyrockstar.com
Instagram: @BirthdayPartyRockstar
North Carolina Business Websites:
- www.birthdaypartyrockstar.com
- www.rockstarbubbles.com (foam parties)

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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS

Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.

STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. EVEN IF moms aren't your only audience -- they're a critical one to figure out.

Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales. Clients: Sleep Number, SHEFIT, LegalZoom, American Express, JHL Turf Pros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.

She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.