EP 133. [part 2 of 3 mini-series] How to use quizzes in your business - including a new AI quiz maker. A deep-dive discussion with quiz expert, and co-founder/CEO of Interact, Josh Haynam on the Marketing With Empathy® podcast.
QUESTIONS ANSWERED DURING PODCAST EPISODE
- How can quizzes be used to automate answers to common questions at the top of the business funnel?
- What are the two primary use cases for quizzes, and how do they serve different aspects of a business?
- In what ways can quizzes be used for lead generation and to fill gaps for both customers and brands?
- What are the unexpected ways to use quizzes that most people tend to ignore, and how can they benefit businesses?
- What are the key steps in constructing a quiz, and how can you leverage AI to create an effective quiz?
- How can a business know when it's time to change or update a quiz, and what factors should be considered in decision making?
- In addition to lead generation, how can quizzes be used for reengagement with existing customers and for internal employee engagement?
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How can quizzes be used to repurpose and bring older or long-form content to life in a more interactive format?
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What are some examples of unique and creative uses of quizzes by various companies and individuals to engage with their audience?
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How can the AI tool be used to assess the effectiveness of content and gather feedback to ensure that it conveys the intended message?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Automating common questions with targeted quizzes.
- 05:13 Guide: Start with primary, dive into opportunities.
- 08:47 Automate helping people achieve goals through quizzes.
- 10:18 Create helpful and personal quiz questions.
- 14:59 Update helping methods and quiz results regularly.
- 18:36 Quizzes as lead generators and re-engagement.
- 22:21 Authors using quizzes to engage and educate.
- 25:05 AI tool provides feedback and content analysis.
- 27:39 Next week: interview with Sarah Panus' quiz coach, Helen Munshi.
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CONNECT WITH JOSH HAYNAM & INTERACT
- Interact instagram: https://www.instagram.com/tryinteract
- Interact "Grow" podcast: https://www.tryinteract.com/podcast/
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
