EP 140. SEO techniques to help your brand better reach and engage more mom customers. Guest, Lorianna Sprague is an SEO expert and founder and CEO of Upfront Mktg, and joins host, Sarah Panus, to share tips to think about in your brand’s SEO practices to better capture the attention of moms. Moms control a significant portion of household purchases, making them a critical audience for many brands. Tune in to explore how your brand can leverage SEO to reach these influential consumers, discussing strategies like keyword optimization, importance of mobile with moms, local SEO, and creating authentic, valuable content, so you can grow your brand with empathy.
QUESTIONS ANSWERED DURING PODCAST EPISODE
- How does Lorianna Sprague describe the role of SEO as a "workhorse" in reaching mom customers, and what are the key components she highlights for brands to consider?
- The gap between how brands talk about themselves and what consumers search for. How does this challenge affect SEO strategy and how can brands bridge this gap?
- Specific SEO techniques that can help brands better connect with moms on a local level.
- The importance of keyword research. Lorianna's process outline for starting keyword research, and why it's crucial for reaching mom customers.
- The role of Reddit in conducting audience research. How can brands use this platform to gain insights into mom-specific interests and needs?
- Why does Lorianna suggest prioritizing certain web pages for link building over others? Her rationale and how this strategy can align with targeting moms.
- How do mobile optimization and visual content play a role in engaging mom customers?
- What are the benefits and challenges of link building in SEO, and how can brands approach this task authentically and effectively?
- In what ways does the integration of social media and PR with SEO enhance a brand's reach, particularly to mom audiences?
- How does the episode suggest handling content types (written, visual, audio) to make them more accessible and appealing to mom customers? What role does AI play in this process?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Engage moms using SEO for brand growth.
- 06:07 Explore subreddits for audience insights before SEO.
- 07:31 Reddit's visibility increasing rapidly for insights.
- 10:35 Strategic, natural link building enhances audience engagement.
- 16:39 Optimize for mobile and authentic storytelling.
- 18:15 Optimize images and videos for search visibility.
CONNECT WITH LORIANNA SPRAGUE
- Website: https://www.upfrontmktg.com/
- Facebook: https://www.facebook.com/upfrontmktg
- LinkedIn: https://www.linkedin.com/company/upfront-mktg/
- Lorianna's personal LinkedIn page: https://www.linkedin.com/in/loriannasprague/
- X: https://x.com/upfrontmktg
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketing With Empathy® is the podcast for brands that want to target & engage moms. Moms influence or control 85% of ALL household purchases making them a lucrative market to figure out. Join host and 20+ year content expert, Sarah Panus, for ideas that get your products and services into the hands of moms who need them. Top 5% of all podcasts, and member of Marketing Podcast Network.
STOP missing out on this lucrative market. You want to scale to the next level but don't know how to use the power of story to capture the attention of moms. EVEN IF moms aren't your only audience -- they're a critical one to figure out.
Sarah understands how hard it is to juggle all the demands coming at you to drive leads and sales. Clients: Sleep Number, SHEFIT, LegalZoom, American Express, J.Hubler TurfPros, Katie Couric Media, Thrive Global, Nestle Waters, Starbucks, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, Western Green, and other small and mid-size brands.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
