EP 127. Social media is a powerful marketing tool, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement.
QUESTIONS ANSWERED DURING PODCAST EPISODE
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How can social media be used to attract more leads, and what are the key components to consider in social content planning for lead generation?
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The guest discusses ways to get social media unstuck in just an hour a week. What are some practical strategies and tips mentioned in the podcast for achieving this?
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The importance of adding personality to social media posts is emphasized in the episode. How can brands effectively inject personality into their posts to make them more authentic and relatable?
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The guest shares 5 steps for attracting more quality leads using social media. What are these 5 steps, and how can businesses implement them into their social media strategy?
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What are some examples of brands excelling in their social media strategies and content creation, as mentioned in the episode? How can these examples inspire other businesses to enhance their social media presence?
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The conversation touches on the challenges of getting people in front of the camera for social media content. What are some practical tips and strategies for overcoming these challenges and encouraging team members to participate in content creation?
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How can businesses effectively feature their team members to add authenticity and relatability to their social media presence?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Consistency and authenticity, using people in branding.
- 06:26 Stop stressing equipment; use smartphone studio. Consistency key.
- 10:04 Diverse calls to action and fun on social media
- 13:55 Milwaukee Public Library uses Instagram strategically.
- 15:28 Using trending audio to tie back to brand.
- 20:34 US trademark and patent office social trend.
- 24:34 Authentic: Fractional CMO company with personal touch.
- 26:28 Adapt to evolving social media, stay informed.
CONNECT WITH KARLYN ANKROM - OH SNAP! SOCIAL
- Website: www.ohsnapsocial.com/resources
- LinkedIn: https://www.linkedin.com/in/karlynankrom/
- Instagram: https://www.instagram.com/ohsnapsocialkarlyn
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
