EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream.
QUESTIONS ANSWERED DURING PODCAST EPISODE
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How does the use of AI and data help brands create an emotional connection with their customers?
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What are the key insights that the Sooth AI data engine can provide to content marketers, and how can these insights be used to drive better business results?
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How does Ian Baer's extensive experience in the agency space contribute to the unique perspective and approach of Sooth in utilizing data and empathy in marketing?
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What are the benefits of using emotional data and empathy in content creation and marketing strategies, as supported by the statistics and findings discussed in the episode?
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How does the speed and efficiency of the Sooth method set it apart from traditional methodologies, especially in the context of rapidly evolving market dynamics and consumer behaviors?
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What industries and niches can benefit from the insights provided by the Sooth AI data engine, and how have different types of businesses utilized this approach to achieve their objectives?
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What are the potential implications of integrating the Sooth method into a brand's content strategy, and how can this approach influence the way marketing and content creation are approached in the future?
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In what ways can brands leverage the insights and predictive capabilities of the Sooth AI data engine to maintain relevance and adapt their strategies in response to changing external factors such as an election year or major societal shifts?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Part 2: AI data engine fuels emotional connection.
- 05:42 AI-driven method unlocks empathy for marketing success.
- 09:19 Two data sources, rich insights, consumer behaviors.
- 12:03 Identifying needs, overcoming stigma, and defining models.
- 14:35 Emotional brand connection leads to increased revenue.
- 20:27 Rapidly changing data and technology drive insights.
- 22:54 Marketing has evolved to target individuals' emotions.
- 25:20 Sarah provides links for Sooth
CONNECT WITH IAN BAER AND SOOTH
- Website: https://www.soothbetold.com/
- LinkedIn: https://www.linkedin.com/in/ianbaer/
- Email Ian at: hello@soothbetold.com
QUIZ: READY TO IMPROVE YOUR CONTENT STRATEGY?
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ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
