EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonial videos.
Social media and the digital takeover has cemented video as a major marketing tool. It’s an amazing medium for brand storytelling, but many marketers don’t know how to craft a story with purpose. As you would with any marketing plan, you first need a strategy for producing and promoting content that engages the right audience.
Joining us on the show today is Tony Gnau, author of the best-selling book “Lights, Camera, Impact,” Emmy award-winning journalist, and founder of T60 Productions. He’s an expert in video storytelling, and has invaluable tips for developing a successful video strategy.
In this episode, you’ll learn common mistakes brands make and how to design a video storytelling plan. Tony also shares three core videos every company needs, the dos and don’ts of making a testimonial video, and how to handle key decision makers who are breaking the key rules of video storytelling.
It takes just 30 minutes to create a video storytelling plan, so tune in to get started!
TOPICS DISCUSSED IN THIS EPISODE:
- When video is the right medium to use
- Why Tony wrote his book, “Lights, Camera, Impact”
- Core videos that can work for every business
- How to make an interesting testimonial video
- Getting into alignment with brand leaders before production
- 5 steps to making a video plan
- T60 Productions’s client process
- Companies doing video storytelling well
LINKS MENTIONED IN EPISODE
- Learn more about Tony Gnau’s video production company, T60 Productions, here!
- Connect with Tony on LinkedIn, and buy his book, “Lights, Camera, Impact” on Amazon!
- Good brand video example: Milwaukee Tool's Tool Shed Band on YouTube
- Good brand video example: J.Crew’s behind-the-design series on YouTube
FREE CONTENT PLANNING DOWNLOAD
Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
PROFESSIONAL DEVELOPMENT
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program.
ABOUT PODCAST HOST, SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.
Header image credit: www.t60productions.com
This episode was produced by Podcast Boutique http://podcastboutique.com
