EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.
Marketing With Empathy® podcast host, Sarah Panus has spoken with many storytelling rockstars in the last 2 years, but there are a few standout interviews of people that are masters of bringing empathy into marketing.
During this roundup episode, listen to four amazing examples of how bringing empathy can level up your brand storytelling. In just 30 minutes, you’ll learn more about cognitive and emotional empathy in the workplace, and why empathy is crucial to building trust with customers.
After hearing these snippets, you’ll better understand trauma sensitive marketing, why empathy is needed in the workplace, and how to turn data into actionable steps toward marketing goals.
The first goal of Marketing With Empathy® is to help you better connect with your audience, so tune in to find out how to do just that!
Links to Listen to FULL episodes highlighted in episode 101 of the Marketing With Empathy podcast:
- Episode 58 with Rob Volpe of Ignite 360: https://www.podpage.com/marketing-with-empathy/58-5-steps-of-empathy-rob-volpe-ignite-360/
- Episode 8 with Kavita Lokchander, formerly at Thrive Global: https://www.podpage.com/marketing-with-empathy/8-what-are-roots-of-good-storytelling-with-thrive-global-kavita-lokchander/
- Episode 57 with Nervous System Coach and Consultant, Laura Larios: https://www.podpage.com/marketing-with-empathy/57-3-components-to-trauma-sensitive-marketing-laura-larios/
- Episode 97 with April Seifert, PhD. of Sprocket CX: https://www.podpage.com/marketing-with-empathy/97-do-this-to-gather-deeper-consumer-insights-april-seifert-sprocket/
FREE CONTENT PLANNING DOWNLOAD
Go here https://view.flodesk.com/pages/6161f93cc71e8685f183c63e for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
PROFESSIONAL DEVELOPMENT
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program: https://www.kindredspeak.com/apply
ABOUT PODCAST HOST, SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at http://www.kindredspeak.com.
This episode was produced by Podcast Boutique http://www.podcastboutique.com
