EP 104. Four video experts share examples of nine brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back.
Video marketing is now an essential part of any brand’s storytelling content plan. Not only is video more engaging for customers, but it’s a wonderful way to connect with your audience and illustrate authenticity.
The Marketing With Empathy® podcast has been celebrating 2 years of exploring the world of brand storytelling with a five-part series highlighting our best conversations with storytelling experts. In this final part of the series, host Sarah Panus is revisiting examples of brands doing video storytelling well.
You’ll hear clips from Emmy-award winning storytellers Jesse Roesler and Tony Gnau, Assistant Director of Multimedia at Harvard Business School, Mary Knox Miller, and former national TV news anchor, Heidi Collins of Story Bones Media.
This episode is a prime example of how to repurpose content, so tune in and learn from these brands!
Links to listen to FULL episodes highlighted in this episode of the Marketing With Empathy® podcast:
- Episode 16 with Jesse Roesler, about ToysRUs, Ecolab and Nature Valley: https://www.podpage.com/marketing-with-empathy/16-all-things-video-storytelling-with-emmy-winner-jesse-roesler-credo-nonfiction/
- Episode 13 with Mary Knox Miller, about Harvard Business School's video storytelling approach: https://www.podpage.com/marketing-with-empathy/13-non-profit-video-storytelling-tips-with-mary-knox-miller-harvard-entrepreneur/
- Episode 99 with Tony Gnau, about Milwaukee Tool Company and JCrew: https://www.podpage.com/marketing-with-empathy/99-create-better-corporate-videos-tony-gnau/
- Episode 96 with Heidi Collins, about Sundance brand videos from Marriott, HP and AirBnB: https://www.podpage.com/marketing-with-empathy/96-video-storytelling-from-national-tv-anchor-turned-brand-storyteller/
Join the new Marketing With Empathy Slack community to connect with Sarah Panus and other content marketing professionals!
FREE CONTENT PLANNING DOWNLOAD
Go here https://view.flodesk.com/pages/6161f93cc71e8685f183c63e for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
PROFESSIONAL DEVELOPMENT
Looking to humanize your brand, connect with your audience, and attract top-funnel leads to drive bottom-funnel results? Sign up for my 3-month Brand Storytelling Academy program: https://www.kindredspeak.com/apply
ABOUT PODCAST HOST, SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at http://www.kindredspeak.com.
This episode was produced by Podcast Boutique http://www.podcastboutique.com
