EP 132. [Part 1 of 3 quiz mini-series] BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.
Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
QUESTIONS ANSWERED DURING PODCAST EPISODE
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How can quizzes be utilized for more than just lead generation in a company's content strategy?
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What challenges and opportunities arise when incorporating quizzes into a marketing strategy?
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What are the key points to consider for creating engaging and effective quiz content?
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How can companies ensure their quizzes align with their overall content strategy and messaging?
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In what ways can quizzes help businesses gather insights from different audiences, including employees?
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What factors should be taken into account when deciding on when and where to use quizzes within a content plan?
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What are some creative ways companies can promote their quizzes to engage their target audience?
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How important is it for companies to define their audience segments when developing a quiz and its results pages?
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What are the benefits of using a quiz platform like Interact, and how can AI play a role in expediting the quiz creation process?
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Based on the host's experience, what are the initial steps and considerations for someone looking to create their first company quiz?
TIMESTAMP HIGHLIGHTS FROM PODCAST EPISODE
- 00:00 Experienced Content Strategist and successful marketing podcast.
- 06:19 Add low hurdle engagement through quizzes, funnel strategy.
- 10:21 Used deep thinking time to write pages. Plans to use AI to save time. Wants to deeply understand content first.
- 11:22 Results vary based on quiz, delayed process.
- 14:34 Recap: Consider quizzes, block writing time, seek help to do faster, use Interact.
CONNECT WITH HOST, SARAH PANUS
- Website: https://www.kindredspeak.com
- LinkedIn: https://www.linkedin.com/in/sarahpanus
QUIZ: READY TO IMPROVE YOUR CONTENT STRATEGY?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.
TAKE THE QUIZ
ABOUT MARKETING WITH EMPATHY PODCAST HOST, SARAH PANUS
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, LegalZoom, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
Header photo by Tim Mossholder on Unsplash
