E13: The Truth About Content Creation | Nuseir Yassin, Nas Daily

Erik sits down with Nuseir Tassin, creator and CEO of Nas Company, a production studio focused on community building and empowering creators to become educators. Nuseir is most known for his viral 1,000 daily, one-minute-long videos online under Nas Daily. 

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In this interview, Erik and Nuseir discuss the value of followers on social media, how to create viral content, and why people are craving community content. 

TIMESTAMPS:

(01:00) Episode Preview

(03:38) The common thread between Nuseir’s endeavors

(4:50) What is Nas Daily’s creative superpower

(06:16) Nas Daily’s inflection point

(07:14) Which platforms give you vitality?

(08:06) Monetization

(08:50) Followers vs community

(12:23) Creator relevancy

(13:40) The Evolution of Nas Academy

(14:28) Operational to SAS Platform

(15:17) Cohort-based services

(18:13) Capital sources for creators

(20:02) Misaligned incentives for creators

(21:05) Mr. Beast as a case study

(23:16) How to build a perfect “exit plan”

(25:33) The person vs the brand

(26:31) Vertical form one-minute long videos

(28:27) Shelf-life of content

(29:33) Tiers of creators

(33:21) How to properly build community

(34:36) Podcasts

(35:50) Evolution of social spaces

(37:48) What should creators and brands build?

(39:12) People are craving community content

LINKS:

Nas Daily: https://nasdaily.com/

Nas.IO: https://nas.io/

SOCIALS:

Nuseir’s Twitter: https://twitter.com/nasdaily

Erik's Twitter: https://twitter.com/eriktorenberg

Music Credit: UH0BYWPLZ7OALEA5