E15: Monetization and Value on YouTube | John Coogan, Lucy

Erik sits down with John Coogan, co-founder of Lucy and creator of @JohnCooganPlus, a YouTube channel with over 300,000 subscribers that documents highlight moments in Silicon Valley.

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In this episode John and Erik discuss the monetization on YouTube, understanding algorithms as a creator, and the value of content on various platforms.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

TIMESTAMPS:

(00:00) Episode Preview

(02:39) Why John started his YouTube channel

(04:04) What's the value on YouTube?

(07:01) Monetization

(09:16) Evergreen vs News content

(10:45) The Packy Model

(12:44) Audiences on YouTube

(14:29) How to help your video do well

(19:04) Newsletters

(20:54) How the algorithm can work in your favor

(24:26) Separating channels

(27:24) Are niches better?

(30:18) The future of YouTube

(31:49) John's content evolution/philosophy

(37:46) Experimenting then filtering with content

(45:34) Twitch's value

(49:00) What can be built on top of YouTube?

LINKS:

Lucy: https://lucy.co/

John Coogan Plus on YouTube: https://www.youtube.com/@JohnCooganPlus

X / Twitter:

John: https://twitter.com/johncoogan

Erik's Twitter: https://twitter.com/eriktorenberg

Music Credit: RJQQIL7L6K8BBVRE