E16: Crypo, Events Spaces, and Trust in Media | Jason Yannowitz, Blockworks

Erik sits down with Jason Yannowitz, the co-founder of Blockworks, an events and crypto-media company, as well as the host of the podcast Empire. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires and use code MEDIAEMPIRES for 20% off individual plans.

In this episode John and Erik discuss podcast networks, trust in the media world, building audiences, and much more.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co 

TIMESTAMPS:

(00:00) Episode Preview

(02:01) Evolution of BlockWorks

(03:35) Categorizing types of crypto information

(05:12) Where the revenue comes from

(07:13) Blockworks in five years

(09:07) Building media companies in fresh ways

(15:55) Building in fast-growing spaces like crypto and AI

(20:05) Psychedelics podcasts and newsletters

(21:33) B2B events businesses centered around creators

(24:30) Investing in multiple channels

(28:00) Niches make riches

(31:26) Essentials in events

(33:57) Content or sponsorship first?

(35:20) The dirty secret of the conference business: Bigger is better

(38:10) Building, growing, and maintaining multiple feeds

(43:36) Long term business values of podcasts

(45:00) YouTube is essential for podcasts

(46:30) Newsletter Models

(48:46) Finding white space in crypto media

(52:32) Trust in Media

(54:25) Perseverance & good teams will win 

(56:48) Building an executive team for a media company

(58:35) Advice for growing media companies

LINKS:

Blockworks: https://blockworks.co/

X / Twitter:

Jason: @JasonYanowitz

Erik's Twitter: @eriktorenberg

Music Credit: L1U1KU2OUDVEVMON