E9: Mastering Podcast Growth | Chris Hutchins, All the Hacks

Chris Hutchins joins Erik Torenberg as he explores the intricacies of building and growing a successful podcast. Learn about crucial factors of optimization, tracking growth, choosing platforms, monetization practices including subscription models and content-brand alignments, and more.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

—

LINKS:

All The Hacks: https://www.allthehacks.com/

—

X / Twitter:

@hutchins (Chris)

@eriktorenberg (Erik)

TIMESTAMPS:

(00:00) Episode Preview

(01:27) Chris's Journey to Podcasting

(02:26) The Challenges of Content Creation

(04:18) The Power of Podcasting

(05:00) The Importance of Creating Content for the Platform

(06:32) The Struggles of Social Media Content Creators

(09:57) The Future of All The Hacks

(11:39) The Importance of Good Content

(14:18) The Power of Cross Promotion

(20:35) The Importance of Analytics in Podcasting

(28:30) The Reality of Podcast Monetization

(32:49) Exploring the Idea of Full-Time Creators

(33:36) Building a Podcast Network: Challenges and Opportunities

(35:03) The Impact of Audience Demographics on Advertising

(36:23) The Pros and Cons of Niche Podcast Networks

(39:54) Investing in Podcasters

(45:21) The Journey of Building a Successful Podcast

(47:46) Exploring the Idea of Subscription-Based Podcasts

(53:25) The Future of Podcast Ecosystem