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Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams.
Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.
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SPONSORS: BEEHIIV
Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.
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LINKS:
The Future Party: https://futureparty.com
Linkedin: https://www.linkedin.com/in/boye-fajinmi/
Instagram: https://www.instagram.com/boye/?hl=en
Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/
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X / TWITTER:
@eriktorenberg (Erik)
@thefutureparty (Boye)
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TIMESTAMPS:
(00:00) Intro
(00:29) Evolution and strategy of The Future Party
(04:35) Navigating the newsletter ecosystem
(08:44) Niche targeting
(10:27) Future aspirations and media diversification
(12:06) Power of events in media growth
(14:47) Sponsors: Beehiiv and Metaview
(16:54) Exploring different mediums
(19:57) Role of events and activations
(24:11) Monetization strategies and subscriber engagement
(27:16) Importance of value creation
(29:10) Wrap
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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
