John Yedinak on Finding New Verticals to Build B2B Media

John Yedinak, co-founder and president of Aging Media, joins Erik Torenberg to talk about his journey from the mortgage industry to building a powerful media company focused on the senior care sector. They explore the strategies for building a profitable media company in the B2B sector, the creator economy, and how traditional trade shows are being reimagined to engage audiences more effectively.

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SPONSORS: BEEHIIV

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LINKS:

Aging Media Network: http://www.agingmedia.com

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@jryedinak (John)

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TIMESTAMPS:

(00:00) Intro

(00:52) John’s journey from Mortgage Industry to Media Mogul

(05:17) Strategies for Growth and Diversification

(10:04) Building Vertical Media from Scratch

(14:46) Sponsor: Beehiiv

(15:56) Team Composition and Investment in Building a Media Empire

(18:21) Evolution of Business Media

(29:37) Investment and Growth Strategies in the Creator Space

(34:41) Data Collection and Monetization

(42:24) Leveraging Creator Partnerships for Event Success

(46:56) Potential of Paid Communities in Niche Markets

(51:10) Podcasting Insights and the Future of Media

(54:52) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.