Podcast Discoverability, New Listeners, and How to Get Started with Video

WEBVTT 1 00:00:12.039 --> 00:00:18.800 Welcome into Mike Club. Everybody excited to be joined by Angela Chong again here. 2 00:00:18.839 --> 00:00:22.839 And Angela, how you doing today? Hey Ben Jim get, how 3 00:00:22.879 --> 00:00:27.399 are you doing doing wonderful, excited to talk, be to be podcasting with 4 00:00:27.519 --> 00:00:32.920 you and we're going to cover a couple important news stories that we're paying attention 5 00:00:33.039 --> 00:00:37.000 to, will give a member highlight and will answer a question from our MC 6 00:00:37.079 --> 00:00:41.079 club community. So let's dive in, Angela, to the news here and 7 00:00:41.119 --> 00:00:45.840 sometime. I'm paying attention to, right off the top, latest data on 8 00:00:46.000 --> 00:00:54.079 podcast discoverability, and this is an article published by sounds profitable. So they 9 00:00:54.119 --> 00:01:00.520 they talked about a two thousand and Nineteen Nielsen total audience report that basically found 10 00:01:00.520 --> 00:01:04.560 people age one thousand eighteen to thirty four. On average, they spend over 11 00:01:04.840 --> 00:01:11.719 nine minutes considering content options. I am so guilty of this. I am 12 00:01:11.760 --> 00:01:15.280 the one that like at night on Netflix, my wife is like just pick 13 00:01:15.359 --> 00:01:19.079 something already, because I've watched like ten trailers. But do you feel the 14 00:01:19.120 --> 00:01:23.920 decision fatigue on this of like endless scrolling and not knowing what to engage with 15 00:01:25.000 --> 00:01:30.159 content? Wise, absolutely, absolutely. We just did this last night at 16 00:01:30.200 --> 00:01:34.760 my husband and eye so feeling it all the time, everybody. Yes, 17 00:01:34.760 --> 00:01:38.480 okay, so you're like, what does this have to do with podcasting? 18 00:01:38.519 --> 00:01:42.599 Well, clearly, obviously the content, that endless scroll is not just a 19 00:01:42.640 --> 00:01:47.200 netflix thing. It's a podcasting thing, whether you use itunes or spotify. 20 00:01:47.480 --> 00:01:52.040 So many shows, so many options. People could get into the APP, 21 00:01:52.079 --> 00:01:55.200 think they want to listen to a podcast, not know what to listen to 22 00:01:55.319 --> 00:01:59.159 and leave defeated because they're like, I just don't know what shows are worth 23 00:01:59.239 --> 00:02:04.280 giving my time to. And basically what this article drives at is people are 24 00:02:04.439 --> 00:02:08.400 overwhelmed by where to start with podcasts. They say, if a would be 25 00:02:08.520 --> 00:02:14.319 or should be podcast listener makes it far enough to open a listening APP, 26 00:02:14.400 --> 00:02:21.400 the endless array of options is just super overwhelming. I totally think this makes 27 00:02:21.560 --> 00:02:27.280 the podcast discoverability conversation a necessary one. How do you actually get your show 28 00:02:27.319 --> 00:02:30.919 in front of people and have them choose? You, Angela, on your 29 00:02:30.960 --> 00:02:38.080 side of things, I would wonder, working with shows what like? How 30 00:02:38.080 --> 00:02:40.960 do you think about this? Having even your personal podcast, like has this 31 00:02:42.039 --> 00:02:47.479 been a frustration you've felt considerably? Yes, absolutely so. It's such a 32 00:02:47.560 --> 00:02:54.520 valuable conversation, like you're saying. Personally, when I'm thinking through even Netflix, 33 00:02:54.680 --> 00:02:58.240 like when I'm thinking through what's to watch, I try and go in 34 00:02:58.280 --> 00:03:01.039 with a game plan of like, what do I really want to accomplish right 35 00:03:01.080 --> 00:03:05.360 now, even if it's just for entertainment. m what am I in the 36 00:03:05.400 --> 00:03:09.439 mood for, you know? So when it comes to podcasts, that I'm 37 00:03:09.439 --> 00:03:14.360 wanting to learn something, what it specifically do I want to learn? So 38 00:03:14.439 --> 00:03:20.159 I'm thinking through this. More specificity the better. For my own show, 39 00:03:20.240 --> 00:03:25.080 I this is definitely a frustration because even though I'm approaching season two with a 40 00:03:25.240 --> 00:03:30.879 very firm, specific premise, that doesn't necessarily mean I'm getting the word out 41 00:03:31.080 --> 00:03:36.240 or that people ending my show on the platforms themselves. So I've been thinking 42 00:03:36.240 --> 00:03:39.840 through this a lot, not just with Seo, because we can. We 43 00:03:39.879 --> 00:03:44.520 can talk about Seo and keywords and whatnot, but I think one of the 44 00:03:44.520 --> 00:03:49.039 most important things, just like when you meet people in real life, that 45 00:03:49.680 --> 00:03:55.159 first sentence really matters and it needs to be and needs to have a great 46 00:03:55.199 --> 00:04:00.280 hook, needs to grab your attention. And I find myself doing this personally 47 00:04:00.120 --> 00:04:04.680 when I want to learn more about marketing, for example, and there is 48 00:04:04.719 --> 00:04:10.800 a plethora of marketing podcasts, which one should I listen to right now. 49 00:04:10.840 --> 00:04:15.160 Maybe it's the specific topic of the episode that I'm really honing in on, 50 00:04:15.279 --> 00:04:19.920 not necessarily the show, of course. I go to people that I trust 51 00:04:20.079 --> 00:04:25.199 first and then I look over the list of episode topics that I could possibly 52 00:04:25.279 --> 00:04:31.720 learn from. So it's it's definitely episode topic specificity, that first line in 53 00:04:31.759 --> 00:04:38.439 the description. And truly, how who do I know? WHO DO I 54 00:04:38.480 --> 00:04:42.199 trust? And I think a good question is how do you build dressed with 55 00:04:42.199 --> 00:04:46.920 listeners? Yep, what about Je? What are your thoughts? Yeah, 56 00:04:46.959 --> 00:04:53.319 so we've thought about it's a distribution conversation and a discoverability question, right, 57 00:04:53.360 --> 00:04:58.319 because your if you can better distribute your show, that's going to cause it 58 00:04:58.360 --> 00:05:02.000 to be discovered by people. And so the way I've thought about this, 59 00:05:02.000 --> 00:05:06.920 for be to be growth in the last quarter, was like let's provide every 60 00:05:06.920 --> 00:05:12.759 guest not with one asset but with three. And then even if we could 61 00:05:12.800 --> 00:05:15.079 tell them how to post about it, so like can you write a linkedin 62 00:05:15.160 --> 00:05:18.439 status for them that they can just copy and paste and maybe they fill in 63 00:05:18.519 --> 00:05:23.439 like their favorite takeaway or their favorite part of being on the show to add 64 00:05:23.480 --> 00:05:28.399 some personalization, but you're doing ninety percent of the work for them. That's 65 00:05:28.439 --> 00:05:31.279 going to really equip them. You see a lot of stuff on linkedin where 66 00:05:31.319 --> 00:05:34.680 someone was on a show and all they do is post a link or all 67 00:05:34.680 --> 00:05:40.000 they do even is post a micro video with no written content, and that 68 00:05:40.079 --> 00:05:43.160 just isn't going to perform well. And the chances of someone going and listening 69 00:05:43.240 --> 00:05:46.879 to a full episode just because there's a micro clip with no text over it, 70 00:05:46.879 --> 00:05:54.439 it's very low. So we found we provide threeshareable assets, we start 71 00:05:54.439 --> 00:05:59.839 to equip them and we saw a fifty percent increase in stream so two hundred 72 00:05:59.839 --> 00:06:03.199 and thousand plus streams in the last thirty days. For be to be growth 73 00:06:03.199 --> 00:06:09.680 with just providing a short video clip of the episode, a static image of 74 00:06:09.720 --> 00:06:13.639 the episode cover art, which we make unique for each episode. Of Be 75 00:06:13.720 --> 00:06:16.959 to be growth, and then a gift of the quote from our guest that 76 00:06:17.000 --> 00:06:19.959 they can share. So then they're sharing a quote of themselves. kind of 77 00:06:20.040 --> 00:06:25.399 right, but it's a way of making them be a thought leader on a 78 00:06:25.439 --> 00:06:28.720 social channel and of course they're going to want to share that and that's going 79 00:06:28.759 --> 00:06:31.759 to drive listens. And then we were joking before the call, but if 80 00:06:31.839 --> 00:06:36.439 you, as a host are a quality host, then hopefully people come to 81 00:06:36.519 --> 00:06:41.600 the show because of the guest that they know, but they stay because you're 82 00:06:41.720 --> 00:06:46.959 genuine, you're asking quality questions. So that's on the host that you can't 83 00:06:46.000 --> 00:06:50.399 even if you get eyeballs on your show, you don't get people recurringly unless 84 00:06:50.759 --> 00:06:56.519 you have quality. So that is part of this conversation to but that would 85 00:06:56.519 --> 00:07:00.759 be a huge part to me about discoverability, specifically for be to be hosts. 86 00:07:00.079 --> 00:07:04.079 How are you equipping the people on your show to share the episode? 87 00:07:04.279 --> 00:07:09.839 How are you making them look like a rock star, because that will drive 88 00:07:10.040 --> 00:07:16.920 listens and has massive impact. That's an incredible uptick Bengee. Yeah, it's 89 00:07:16.959 --> 00:07:21.720 been cool. Thank you. It's a fun one and and honestly, the 90 00:07:21.759 --> 00:07:26.959 discoverability distribution conversation is just so important for us to be thinking. So I 91 00:07:27.000 --> 00:07:30.680 don't think everyone can just like do a ton of asset creation. You might 92 00:07:30.720 --> 00:07:35.160 have to outsource some of that work. You also might run into some hiccups 93 00:07:35.199 --> 00:07:41.079 with like how many episodes you're coming out with right like if you only come 94 00:07:41.079 --> 00:07:43.839 out with one episode a week, be toby growth comes out with five a 95 00:07:43.839 --> 00:07:48.040 week. So because we also have quantity and then we have people sharing that. 96 00:07:48.639 --> 00:07:51.319 If you know what I mean like it's a quantity and quality thing that 97 00:07:51.360 --> 00:07:58.279 I think is creating some momentum there. That isn't necessarily replicatable if you don't 98 00:07:58.399 --> 00:08:01.800 have that many shows coming out, but it is a formula that I think 99 00:08:01.839 --> 00:08:05.639 a lot of us are looking for. How do we equip people, how 100 00:08:05.639 --> 00:08:09.319 do we properly share and how we get people excited about it? I liked 101 00:08:09.399 --> 00:08:13.160 their takeaways from this article. A couple that really stood out to me. 102 00:08:13.360 --> 00:08:20.040 One they say to seriously commit to distributing video versions of an audio first podcast, 103 00:08:20.040 --> 00:08:22.560 which goes back to what I was saying. Like we give micro clip 104 00:08:22.560 --> 00:08:28.399 as one of the three resources, and I like how you don't have to 105 00:08:28.480 --> 00:08:33.200 have like a full video version. You just had like right just US talking, 106 00:08:33.279 --> 00:08:35.799 even if, like, the backgrounds not perfect, the lighting is not 107 00:08:35.799 --> 00:08:41.000 perfect, but you have the ability to do micro clips. That is a 108 00:08:41.039 --> 00:08:43.879 great way to distribute and allow more people to discover the show. And then 109 00:08:43.919 --> 00:08:50.080 the second one was that you should normalize paid podcast promotion. A sustained paid 110 00:08:50.200 --> 00:08:56.919 marketing investment in show promotion could be a huge boom for the medium if you 111 00:08:56.960 --> 00:09:01.159 can put some marketing dollars behind a show and you can meet people where they're 112 00:09:01.200 --> 00:09:07.440 already scrolling to learn, that's going to obviously, if you're providing value, 113 00:09:07.480 --> 00:09:11.360 that's great for your show. Anything any other thoughts on this? Angela? 114 00:09:11.440 --> 00:09:13.879 I know we talked about video. I mean, there's a lot going on 115 00:09:13.919 --> 00:09:18.440 in this article. There's so much going on I think. I think your 116 00:09:18.519 --> 00:09:24.679 tactic for the assets just only increases trust, which would bring your listeners back, 117 00:09:24.759 --> 00:09:33.120 especially if they're looking on the platforms versus Linkedin. So yeah, that's 118 00:09:33.159 --> 00:09:37.919 what that's. That's probably my final thought for that one. But yeah, 119 00:09:37.960 --> 00:09:41.960 man, discoverability, if you've found a secret key of some kind, something 120 00:09:43.000 --> 00:09:46.080 that you feel like is working for you, a recipe of sorts, like 121 00:09:46.200 --> 00:09:48.120 let us know. This is always a moving thing, in my opinion, 122 00:09:48.240 --> 00:09:54.480 because people find like even I would say this about microclips, like worked really 123 00:09:54.519 --> 00:09:58.279 well for a little while and now at the barrier to entry is getting lower. 124 00:09:58.320 --> 00:10:00.559 So, like, if everyone can do it, we're going to see 125 00:10:00.559 --> 00:10:03.679 people have to up their quality. There's a lot there that you need in 126 00:10:03.799 --> 00:10:11.159 order to stand out, but don't allow that to like curb you from trying 127 00:10:11.799 --> 00:10:16.879 do it, do something and keep trying stuff. In it end you'll find 128 00:10:16.879 --> 00:10:20.480 what works. The second story I want to talk about forty five percent of 129 00:10:20.519 --> 00:10:24.519 podcast listeners started listening listening to podcasts in the past year. And now that's 130 00:10:24.559 --> 00:10:31.039 a stat from Pod News, and I think Nielsen and a cast also had 131 00:10:30.720 --> 00:10:35.639 a part in this research. But forty five percent of podcast fans only started 132 00:10:35.679 --> 00:10:41.679 listening in the Packard. To me that's a remarkable stat like it's kind of 133 00:10:41.840 --> 00:10:48.240 unfathomable. Yeah, especially when we think that there's so much talk about podcasting 134 00:10:48.279 --> 00:10:52.279 becoming so saturated. But I mean, Gosh, that stat is like, 135 00:10:52.440 --> 00:10:54.519 let's keep going, let's just go for it, because you never know. 136 00:10:56.320 --> 00:11:00.080 And you would think coming out of the pandemic, wouldn't you have thought, 137 00:11:00.159 --> 00:11:09.399 like listening to shows might have slowed not sped up. And No, no, 138 00:11:09.519 --> 00:11:13.600 actually now, because I think, especially with people starting to commute again. 139 00:11:15.960 --> 00:11:20.000 Sure, okay, the pandemic, I think the pandemic, I mean 140 00:11:20.039 --> 00:11:26.559 absolutely helped podcasting, especially for people, for practitioners, and then listening to 141 00:11:26.679 --> 00:11:33.320 podcasts because people were bored and needed to learning. But now I think that 142 00:11:33.320 --> 00:11:39.039 that I think, yeah, because people are commuting more, finding themselves back 143 00:11:39.080 --> 00:11:43.039 in the rhythm, I think that helps for sure. The other stat sixty 144 00:11:43.120 --> 00:11:48.200 two percent have taken direct action following an advertisement they heard in a podcast. 145 00:11:48.279 --> 00:11:54.000 Have you ever bought something, been interested in something, intrigued because of an 146 00:11:54.000 --> 00:12:00.679 advertisement on a show? Yes, yes, better helpcom them, especially, 147 00:12:01.960 --> 00:12:05.600 you know, even though I didn't necessarily, like, follow through the whole 148 00:12:05.679 --> 00:12:09.879 way with making a decision, but Gosh, I've learned so much about their 149 00:12:09.879 --> 00:12:16.559 brand and and it does not hurt that there was a discount associated with the 150 00:12:16.600 --> 00:12:20.559 AD. So I was like absolutely, if I ever wanted to get started, 151 00:12:20.600 --> 00:12:24.559 I have that ten percent discount. For sure. Absolutely. What about 152 00:12:24.600 --> 00:12:28.720 you, Benj? Have you? Have you purchased anything? Hello, fresh, 153 00:12:28.720 --> 00:12:33.480 but same thing as you right, discount code was helpful. Almost bought 154 00:12:33.519 --> 00:12:39.360 one of those fire pits, the stainless steel ones that are everywhere now, 155 00:12:39.200 --> 00:12:43.279 too expensive. Could not. Could not follow through. But again, like, 156 00:12:43.480 --> 00:12:48.200 it's a brand awareness play a little bit. It's those those brands are 157 00:12:48.200 --> 00:12:52.080 conscious. Like right now I'm thinking of what Solo stove or something like that. 158 00:12:52.840 --> 00:12:56.039 That's also when I hear a lot on podcast. What's interesting about this 159 00:12:56.120 --> 00:13:01.039 too, like let's bring it home, to be, to be podcasting. 160 00:13:01.080 --> 00:13:05.360 We're mentioning a lot of like products you could just personally buy, but I 161 00:13:05.360 --> 00:13:11.120 think the number could potentially be higher. In be tob because you could offer 162 00:13:11.000 --> 00:13:16.759 ads on your show that are hyper specific only for your niche, and that 163 00:13:16.799 --> 00:13:20.240 means you don't have to have the same amount of listeners. You just know 164 00:13:20.320 --> 00:13:24.639 that you're adding value in that niche and advertisers are more interested in that. 165 00:13:24.679 --> 00:13:28.639 So like and it's a win win, when for your audience, because they 166 00:13:28.639 --> 00:13:33.879 probably really are looking for products like that, and then when for that advertisers, 167 00:13:33.919 --> 00:13:39.200 because they found a small group of people that really do need the solution 168 00:13:39.200 --> 00:13:48.679 that you offer. HMM, agreed, agreed. Okay, let me anything 169 00:13:48.720 --> 00:13:50.799 else that stands out to you from this? I'm like looking through the article. 170 00:13:50.840 --> 00:13:54.480 There's just I love that. This was this one was stat heavy. 171 00:13:56.279 --> 00:14:01.879 Yeah, it really was. I I want to go get this is my 172 00:14:01.919 --> 00:14:05.759 through line for this episode. Trust. When when the host one talking through 173 00:14:05.879 --> 00:14:11.919 the AD, that increases trust for the products, especially if you already trust 174 00:14:11.960 --> 00:14:18.240 the host. That'll only increase the trust for the products on or softwarees or 175 00:14:18.240 --> 00:14:22.399 whatnot that you're advertising. So I think that's a big one. It says 176 00:14:22.440 --> 00:14:26.720 thirty six percent trust what they hear from a podcast host when talking about a 177 00:14:26.720 --> 00:14:31.720 brand or company, compared to radio, just eighteen percent, which I like. 178 00:14:33.519 --> 00:14:39.320 Also, I do think podcasts hosts come off probably more authentic and again, 179 00:14:39.360 --> 00:14:43.799 you're a little bit more niche potentially just because you're not going for as 180 00:14:43.879 --> 00:14:50.399 many ears as possible like a radio station would potentially be wanting to do absolutely 181 00:14:50.480 --> 00:14:56.840 more personal. I will read a piece of this article for everybody that I 182 00:14:56.840 --> 00:15:01.879 won paragraph sort of jumped off at me. It says podcasts are an incredibly 183 00:15:01.919 --> 00:15:07.360 attractive prospect for any media plan, and the listen through rate from respondence is 184 00:15:07.399 --> 00:15:11.200 equally impressive. For episodes that are thirty to forty five minutes in length, 185 00:15:11.279 --> 00:15:16.320 forty one percent of listeners say they listened to either most or about half, 186 00:15:16.320 --> 00:15:20.879 confirming that preroll and Mid roll add placement are great ways to reach listeners. 187 00:15:20.919 --> 00:15:26.919 For podcasts downloaded to a listeners personal device rather than streamed, seventy one percent 188 00:15:26.960 --> 00:15:31.559 will listen to all or most and, compared to you know what we know 189 00:15:31.639 --> 00:15:39.039 about other mediums like podcasting just has a way of staying with you that is 190 00:15:39.159 --> 00:15:45.360 very different, that you're probably going to again stay from when you started it 191 00:15:45.399 --> 00:15:52.399 to completed it, which is fantastic for us in and be Tob yes, 192 00:15:52.519 --> 00:15:56.039 yes, I'm gosh, it's so easy to start an episode recognize that you 193 00:15:56.080 --> 00:16:02.000 need to leave and come back to it, but also it's it's so great 194 00:16:02.080 --> 00:16:06.039 to be able to return to episodes that are really helpful. HMM, that's 195 00:16:06.080 --> 00:16:11.320 what I find doing. This was do you save them? Yeah, absolutely, 196 00:16:11.679 --> 00:16:17.440 yeah, sure. I distinctly remember an episode that I listened to from 197 00:16:17.440 --> 00:16:21.879 three years ago and I will continue to go back to it because it was 198 00:16:21.919 --> 00:16:27.600 of that mind blowing to me and and so radically helpful. Platform of choice 199 00:16:27.600 --> 00:16:33.639 for me is spotify, and the fact that you can add podcasts to playlists 200 00:16:33.679 --> 00:16:37.600 in spotify is incredible. So I have a listen to again, I have 201 00:16:37.639 --> 00:16:41.799 a listen to when I have more time. I have like all these different 202 00:16:41.799 --> 00:16:47.679 playlists of podcasts that are extremely or have been extremely beneficial to me. So 203 00:16:47.720 --> 00:16:51.519 I totally agree with that. Last thing I'll say on this one. Key 204 00:16:51.559 --> 00:16:57.360 findings reveal that listeners enjoy various aspects of podcasts. So seventy percent of listeners 205 00:16:57.399 --> 00:17:02.480 say that they enjoy listening to guest interviews. And for those of us that 206 00:17:02.679 --> 00:17:06.720 live in podcast land, which is everyone listening to this right in might club 207 00:17:06.759 --> 00:17:11.480 world, we can easily go okay, there's so many interview shows, but 208 00:17:11.519 --> 00:17:15.720 there's so many interview shows also, because there are still seventy percent of listeners 209 00:17:15.720 --> 00:17:18.279 going that's what I enjoy and that's what I like, and they're not in 210 00:17:18.359 --> 00:17:22.440 it the same way that you are. So to know what your audience likes 211 00:17:22.519 --> 00:17:27.400 and create content in that way, but also present them with things to taste 212 00:17:27.440 --> 00:17:32.359 and try outside of just the norm of like an interview show, to me 213 00:17:32.400 --> 00:17:36.440 that becomes very compelling. Let's still give the market what it wants, but 214 00:17:36.480 --> 00:17:38.839 also let's show them what a narrative style show looks like, let's show them 215 00:17:38.839 --> 00:17:44.680 what some host banter looks like. What's your favorite style of show, Angela? 216 00:17:44.720 --> 00:17:48.759 What do you find yourself primarily listening to? Oh, one hundred percent, 217 00:17:48.799 --> 00:17:55.119 interviews. Interviews, for sure, we know I I really gravitate towards 218 00:17:55.119 --> 00:18:02.200 the interviews that are, Gosh, how do you even say this? This 219 00:18:02.319 --> 00:18:08.240 can be edited out, that are just genuine, that allow the guests to 220 00:18:08.279 --> 00:18:14.279 show off their personality even more, because sometimes it's not even about the information, 221 00:18:14.279 --> 00:18:18.559 it's about getting to know the guest, getting to know the host. 222 00:18:18.599 --> 00:18:23.759 I will sometimes track the guest on different shows like a nice to go on 223 00:18:23.799 --> 00:18:27.720 a little show tour with them, because they're doing all these different interviews and 224 00:18:27.759 --> 00:18:34.319 it's so interesting to hear the slight differences or nuances and the answers. But 225 00:18:34.480 --> 00:18:38.839 that being said, if you're doing a lot of podcast interviews as a guest, 226 00:18:40.000 --> 00:18:47.079 it is interesting to hear how different or not different the questions are and 227 00:18:47.119 --> 00:18:51.680 how that draws out different perspectives of the answers. So I think that's really 228 00:18:51.680 --> 00:18:56.880 something to keep in mind as a host as you're thinking through question am I 229 00:18:56.960 --> 00:19:02.319 asking the same questions that everybody else does, or can I differentiate myself as 230 00:19:02.359 --> 00:19:07.759 a host by asking that slightly different, unique, freshing, refreshing twist on 231 00:19:07.839 --> 00:19:14.240 the information that everybody is getting? So Ye, well, that's what's in 232 00:19:14.279 --> 00:19:17.200 the news. I love that, Angela, as a way to kind of 233 00:19:17.359 --> 00:19:22.279 wrap things up there, and I'll take us now to a member highlight. 234 00:19:22.359 --> 00:19:27.440 Wanted to highlight innovators can laugh with Eric and I'm man, I'm I will 235 00:19:27.480 --> 00:19:30.240 want to try your last name and but I'm not a hundred percent sure. 236 00:19:30.279 --> 00:19:37.400 I think it's Melker, but I listened specifically to an episode called brand design 237 00:19:37.400 --> 00:19:44.519 for your startup in five minutes and I'm all about like brand design conversations. 238 00:19:44.519 --> 00:19:51.160 I love people's thinking around branding and and then content obviously has my heart, 239 00:19:51.240 --> 00:19:53.240 but this episode specifically was was one that stood out to me. It was 240 00:19:53.240 --> 00:19:59.119 relevant to things I've been thinking about, and so I can say I endorse 241 00:19:59.200 --> 00:20:03.200 and like that episode and I love the idea of innovators can laugh. Like 242 00:20:03.240 --> 00:20:07.599 that's just a cool title. It makes it stand out as a show and 243 00:20:07.680 --> 00:20:11.319 that was part of why I picked highlighting that today. I'll read a brief 244 00:20:11.400 --> 00:20:14.759 description and then we'll go to our Q and a to wrap up the episode. 245 00:20:14.759 --> 00:20:18.079 But the description for innovators can laugh is innovators can laugh is like how 246 00:20:18.119 --> 00:20:22.799 I built this but for European startups. The show is part business story, 247 00:20:22.960 --> 00:20:29.119 culture, sharing and comedy. Grab a Margarita and join start up marketing Geek 248 00:20:29.200 --> 00:20:36.119 and American expack Eric Melker every week as he engages with entrepreneurs, creators and 249 00:20:36.200 --> 00:20:40.799 innovators from Europe in a fun and casual way. So if you want to 250 00:20:40.880 --> 00:20:45.319 check out a new show this week, a member of our MC club community, 251 00:20:45.759 --> 00:20:49.599 checkout innovators can laugh. All right, Angela, it is time for 252 00:20:49.799 --> 00:20:55.480 a listener question a from our mcclub community and the question this week is, 253 00:20:55.519 --> 00:21:02.440 when starting to add video to your podcast, what's most important into ensure quality. 254 00:21:02.480 --> 00:21:04.400 I'll throw this over to you first. What stands out most? Let's 255 00:21:04.400 --> 00:21:08.519 say you had an audio show and now you want to add video, what 256 00:21:08.519 --> 00:21:12.799 would you be focused on? You know, to ensure some quality there. 257 00:21:14.359 --> 00:21:18.240 Absolutely. We see this with a lot of clients right now who are trying 258 00:21:18.279 --> 00:21:22.599 out youtube. One hundred percent. Lighting, absolutely, I think. I 259 00:21:22.640 --> 00:21:29.079 think a lot of people get tripped up with framing, putting people in the 260 00:21:29.119 --> 00:21:33.359 frames. Who's in the frame? How many times are in? They are 261 00:21:33.400 --> 00:21:37.400 in the frame. Honestly, it's like getting started is so much better and 262 00:21:37.440 --> 00:21:41.119 then you can always tweak as you go along. You can always try new 263 00:21:41.119 --> 00:21:45.920 things as you go along. But when I'm watching video it doesn't matter who's 264 00:21:45.920 --> 00:21:49.519 in the frame more it's can I see you at all of them? So 265 00:21:49.960 --> 00:21:55.960 yeah, I would definitely highlight lighting. Yeah, I think lighting is an 266 00:21:55.960 --> 00:22:02.200 easy one to like without buying anything. You know, face a window so 267 00:22:02.240 --> 00:22:04.279 that you can get some light on your face, some natural light. You 268 00:22:04.319 --> 00:22:11.279 can improve even just with like a desk light. They settle so many cheap 269 00:22:11.400 --> 00:22:17.440 lights under a hundred bucks that will up your your quality significantly, and so 270 00:22:17.480 --> 00:22:19.480 a lot of people jump straight to video equipment and the thing I always say 271 00:22:19.559 --> 00:22:23.799 is like if you're starting a podcast and you're not real sure on yourself as 272 00:22:23.839 --> 00:22:26.839 a host yet, you don't feel a level of confidence, and now you're 273 00:22:26.880 --> 00:22:33.519 having to worry about equipment, that at becomes super distracting from you actually being 274 00:22:33.680 --> 00:22:37.960 genuine hat being able to show up and like listen. Well, so to 275 00:22:37.039 --> 00:22:41.880 me it's always like can you simplify your equipment to where you don't have to 276 00:22:41.880 --> 00:22:45.960 think about your equipment, because that's going to up your level of confidence on 277 00:22:45.079 --> 00:22:49.359 video. And so again, like simple lighting overgoing and buying a bunch of 278 00:22:49.359 --> 00:22:52.680 fancy stuff. And I'll say the same thing about video. I have to 279 00:22:52.880 --> 00:22:59.119 my right a Canon M fifty that I am not using. I literally I 280 00:22:59.160 --> 00:23:02.839 have the newest Mac. It shoots in one thousand and eighty and it's easier 281 00:23:02.880 --> 00:23:04.920 for me to just be like, okay, this was still good enough quality 282 00:23:04.960 --> 00:23:07.920 if we want to cut a micro clip, but it's like I don't have 283 00:23:08.000 --> 00:23:11.640 to think about it. So will I bring the Cannon M fifty back? 284 00:23:11.759 --> 00:23:15.680 Yeah, probably, but I won't do it until I'm like this is so 285 00:23:15.720 --> 00:23:18.359 simple that I don't have to think about it, because you're going to show 286 00:23:18.440 --> 00:23:22.200 up better on video when you're confident, like to me that's the biggest thing, 287 00:23:22.319 --> 00:23:27.559 like you're not going to publish a video where you're kind of halfhearted and 288 00:23:27.559 --> 00:23:34.240 everything, because it's so easy to to tell when someone watching it. That's 289 00:23:34.240 --> 00:23:38.839 a great point, Benjie. Confidence, especially on film, it's all in 290 00:23:38.920 --> 00:23:44.119 the eyes. Yeah, and therefore, yeah, you can't really fake it 291 00:23:44.200 --> 00:23:48.319 as much. Definitely, definitely. Yeah, looking in, looking into the 292 00:23:48.319 --> 00:23:52.960 cameras is you'll notice when you go from audio to video, two like if 293 00:23:52.960 --> 00:23:55.640 you have your notes on a second monitor, which I do, right, 294 00:23:55.680 --> 00:23:57.279 and then I'd like notice myself always looking at the second monitor. So that's 295 00:23:57.319 --> 00:24:02.599 like something I'm trying to improve on. There's there's just little chweeks that you 296 00:24:02.599 --> 00:24:06.480 can start to make, but I would say on video, the first few 297 00:24:06.519 --> 00:24:08.200 times you don't have to publish a video, right, if you already have 298 00:24:08.279 --> 00:24:12.279 an audio show, why not just start recording the video, send that video 299 00:24:12.440 --> 00:24:15.319 to someone and say, Hey, can you just like look through this, 300 00:24:15.359 --> 00:24:19.400 what do you like about it, what do you not and then start doing 301 00:24:19.519 --> 00:24:23.759 video a couple episodes later when you already have some feedback and can kind of 302 00:24:23.759 --> 00:24:29.000 go from there. Like you keep it simple. That's my main thing. 303 00:24:29.000 --> 00:24:33.720 For people like don't. If you naturally nerd out on equipment, that's awesome, 304 00:24:33.319 --> 00:24:38.319 but don't think that that's going to get you more viewers. Like you're, 305 00:24:38.400 --> 00:24:45.240 more authentic and like real you are, the better your point of view 306 00:24:45.319 --> 00:24:48.839 is going to be and the more you then that sets up the video to 307 00:24:48.880 --> 00:24:55.759 work on Linkedin or work on Youtube or whatever. Yeah, camera suggestion, 308 00:24:55.799 --> 00:24:59.880 though, from an equipment side, cannon m fifty relatively cheap. I think 309 00:24:59.880 --> 00:25:06.960 they have a second one that's out, but lends matters to I don't think 310 00:25:06.960 --> 00:25:10.519 it matters that much. Even just the Kit Lens is going to raise up 311 00:25:10.559 --> 00:25:15.319 your quality of what your laptop can shoot significantly. So you can go find 312 00:25:15.359 --> 00:25:19.079 a ton of youtube videos on what type of lends to use. I have 313 00:25:19.160 --> 00:25:23.119 mindset up straight through USB to my my computer as well as which is pretty 314 00:25:23.160 --> 00:25:26.160 easy. So if you ever have questions on like gear stuff, we would 315 00:25:26.200 --> 00:25:32.839 be happy to chat with you. But to me again, like Angela said, 316 00:25:32.839 --> 00:25:37.599 think about lighting and then work on confidence and getting some feedback before you 317 00:25:37.640 --> 00:25:42.039 just like start posting it and that'll get you off on the right foot. 318 00:25:42.160 --> 00:25:48.240 Angel anything you would add to this? To this question on just going to 319 00:25:48.319 --> 00:25:53.400 video, I would say go for it. You know, at the end 320 00:25:53.400 --> 00:25:57.920 of the day, the end of the day you can sweek things, I 321 00:25:57.920 --> 00:26:04.880 think, especially if you're used to hosting the audio podcast. It's real, 322 00:26:06.000 --> 00:26:07.680 it's it is a bit of a leap, but you got to try it 323 00:26:07.759 --> 00:26:14.559 some time for sure. Yep. Well, that is it for this episode 324 00:26:14.559 --> 00:26:17.599 of my club. It has been very fun to have you with us, 325 00:26:17.720 --> 00:26:22.680 Angela, and some really interesting stories from around podcasting. Glad we got to 326 00:26:23.079 --> 00:26:26.559 chop it up. Honored that you would be on here with me today. 327 00:26:26.680 --> 00:26:32.119 Things, Benjie, always a pleasure. All right. If you have yet 328 00:26:32.160 --> 00:26:37.480 to follow the podcast on your favorite platform, be sure to do that and 329 00:26:37.559 --> 00:26:41.759 if you ever have a question. That's why the MC club community exists over 330 00:26:41.839 --> 00:26:47.279 on Linkedin, is to really help you continue to level up your b Tob 331 00:26:47.400 --> 00:26:51.599 podcast, so you can always drop a question or a comment over there. 332 00:26:51.640 --> 00:27:03.160 And we'll be back next week with another episode. Thanks for listening. Everybody.