Ep 207 - Service Leads Now!

Hello, hello, hello. Welcome back to another episode of Electric Pinner Secrets, the Electricians podcast, where me and my usual partner, joe, who's off for the weekend happy Thanksgiving to our friends south of the border. We usually come here five days a week to help you master your sales, simplify your pricing and deliver premium-level electrical service. I hope you guys had a wonderful Thanksgiving. By the way, it is just me today, as I stated, and I wanted to go through a little bit of praise and feedback on Dorian's wonderful interview yesterday and all the hard work he's been putting in and talk to you guys about some of the reality of that situation building a business and, of course, this value piece that we're giving away for the first time. Hence there was one of Dorian's secrets to his absolute astronomical growth and making use of months, even where there's no call volume. And we're talking about this value piece. The service leads now action list and how important that is. To jump right into that one, let me just say it's important to recognize that most of us, as electricians, come up with this idea in mind. I mean, really it's taught to us about kind of move faster, get it done quicker, right? In fact, I've been on record saying this before. I was taught early on and I just about like wrecked my journeyman's knockout set working on a steel panel and I'm just giving her kind of first day right, just go, go, go, go, go, go, get it done and make an impression. And at the end of the day he was like yo, clay, I'm impressed, but, man, we get good and then we get fast. I learned later why he was able to say that he was the time and material guy. Right, this is a projectized company I used to work for. Anyone ever worked for the time and material companies, right. Anyone ever do time and material. It's a little bit different of a mindset. And so he was able to say to me Clay, we get good, then we get fast, don't wear yourself out, don't hurt yourself and don't abuse my knockout set. The next reality I learned as an apprentice, though, on a bid job on a project or flat rate, pricing is not the same concept, is it? It's no longer the pressure to get good, then get fast. It's now the pressure to be fast, be faster and break some damn land speed records on the installations that you're doing. And that's exactly what I proceeded to do in my career. As you guys know, I did a lot of projects in the background and so one of the things that set me apart early on as a second year apprentice was having carpentry background and so understanding actually conduit at a higher level. I got really good at rigid conduit in industrial situations. And so what happened was the consultant of this project these kind of cookie cutter compressor stations that we were building in Northeast BC he came and he said Clay, how long do you think it would take you to pipe this compressor building? And I had said to him well, ivan, we can. We could smash that out in three days. And the next thing I heard was the boss, the foreman of this project, come to me and, like I don't give timelines to the consultant without talking to me first, please, three days is really tight to pipe and wire this compressor. So what we did is I said hey, put a team around me, we're going to rock this thing right. We gave me a team and we smashed it out in three days, had it terminated in three and a half and the consultant came, gave me a high five and next thing, you know, I was running these projects before ever being ticketed. The point here is not to give myself a pat on the back. I just work hard for the things that I want in life and I'm sure many of you, if you're listening, probably the same way. Right In a service situation which we all love to focus on here at Electric Pernurseer secrets and service loop, electrical, of course, residential service should we be trying to rush that fast? That's the question. Should we be trying to rush every call? And so one of the beautiful things again congratulating Dorian from yesterday and that beautiful interview if you guys didn't get a chance to hear it, you're going to want to listen to that one. Go back to episode 206, dorian's interview and hear how he really pepped up his little business from part time making 40k a year to now full time and in the first quarter of business having earned over $200,000. What he did, also coming from an industrial background, is actually learn that this philosophy needed adjustment. The service leads now helps us with this. It helps us serve people at a higher level and adapt to service at a higher level, and really what that comes down to is the opposite of what we learned on all those bid projects or new home builds any of that. James says froze brother, all I can still see it going. So I'm not sure if that's everyone in Facebook land, but, apologies, we're frozen potentially there for James. What it means is that to turn that, that theory, that philosophy of rushing through leads around and spending more time with every lead. Here's the challenge. There's a scarcity mindset around that, and I don't blame you. What happens if I invest more time with every lead and I don't get a return? What happens if, instead of doing a 20 minute service call, get my $120 and get out of there? Or 150 or 180, you know, 40 minute service call, 180 bucks, get out of there? What happens if I stay for two hours, invest more time and they don't hire me after that? And that what happens if? Phrase is everything that's wrong with business and has been for a long time. What happens if? I mean, that's a delicate consideration, but it's driven from a place of scarcity, so let's flip it. What happens if we spend more time and they hire us but that causes them to keep hiring us? What happens if we invest a little more and taking care of every customer and that causes them to tell some other people about us? Right, take all those negative scarcity, what ifs and throw them out the window and instead let's move it forward and say what happens when call volume drops. Do I have a process in place to generate leads more from existing clients and create more momentum for my business without LSA toach and off? For me and that's one of the secrets that Dorian revealed yesterday in talking about the service leads now list what he revealed is that even in this month where call volume dropped the fuck off, there are still ways to generate revenue, and for him and just him, selling that turned into $58,000 in sales For many others in our program. When the call volume drops, what's most important here is they know exactly what to do. It's a complete shift of effort into what we already have under our nose and what we should have going for us full time. The lead generation is actually quite risky. Go back to a scarcity mindset. The risk is actually involved if we're getting all our leads from a single place. The risk actually comes with resting on our laurels. Hey, don't worry about its service loop electrical. We've been floating on LSA for years, for instance. That's a sign of danger. Actually, that's not a sign of strength. So service leads now speaks to one thing very, very highly rate off the bat and I want to share that with you now. It's a massive secret to lead generation. You guys want to hear that More conversations equal more work. One more time Conversations equal more work. Well, how is that possible? Let me explain. If you truly knew why you're doing what you're doing trying to be the best electrical service provider in Arizona, in Phoenix area, in Tulsa, oklahoma, in Louisiana, as for Dorian, wherever you are, if you're trying to be that person, why? Why do you want that? Why are you the best to hire? Why should every homeowner know your name? And grounding yourself in that? Then add the what? Here's why we're the best choice because we're going to take care of you and do it right, because we actually care about people, because I'm not here to collect a check, because I'm here to provide the absolute, best possible service, to make sure that you're taking care of, to make sure that all of my authentic skills, experience and authenticity go into drumming up six options for you from the finest we could possibly offer. You don't lift a finger except to write a check, all the way down to the most bare-bones, temporary, economical solution we could possibly provide for you, so that you have absolute control. If you had that. Why end the what figured out, like our offer, training, right? That goes through your pricing, your club memberships, how you finance it, your trip charges, the options you provide the club memberships, why you provide it, your craftsmanship guarantee. If you truly have all of that value laid out, just like we said earlier in the week, and you're able to articulate the why and the what and the how you're doing this, then wouldn't it be true to say that more conversations equals more work? Is this ringing true for you guys? Would there ever be a conversation in your community where you didn't kind of drop a little bit of that passion in there? If it was really all laid out, more conversations would equal more work, and that's been one of Dorian's secrets that he was speaking to yesterday and this service leads now sheet that we're giving away starts with that exact sentiment. We've never given this away, but it's occurred to us in the development of this podcast and this business. Right from the get-go, our philosophy has been to open an account for you and make a freaking deposit Because we want you to win. If you're listening to this right now, I don't need any credit, I don't need any fame, I don't need any money. I don't need anything from you other than to take action on these things and go win and then let us know it worked for you too, because that's what this is all about a community of electricians coming together to serve at a higher level. Get rid of all this. $90 an hour, $115 an hour, $135 an hour crap. I'm being undercut over here. Ev chargers can be installed for $200. They'll do it with a subpanel for $1,200. I read this every day. You guys are reading this every day on the group post, right, we all see it. And instead of bitching about it on Facebook, how about we do something about it? How about we take an action? That's what we've done. We're giving all the secrets away. That's the irony. Electric printers secrets there are none. Strategy is not the problem. It never has been the proof. You want to increase your sales in your business? Go to Google and search how to increase sales in my small business. We won't be the only ones with strategies. You'll have to make it. You know, contour to your electrical service. But there's answers there and there are about a half billion of them in about half a second that come up. Thanks AI, thanks Google. Thank you for all your authentic, proven answers. They all work, you guys. So strategy is not the problem. It's never been the problem. I know there are people out there nay, saying, saying you guys give too much away. It's too much. You can't give all that away. You've ruined an industry. I've heard that before Guess what. We don't plan on stopping anytime soon, because if you want to build trust these days, you give it away. You want to change things. You want people to stop undercutting you and give them the tools to understand how to actually do their business Because, just like you, they didn't get a business education when they did their apprenticeship. No one taught me pricing, no one taught me marketing. No one taught me sales. Thanks, james. Tons of feedback today. Brother, I appreciate you. We're trying to help the industry. Absolutely no one teaches this stuff in the beginning. We're just trying to change that, and one of the best ways we've been able to do that is through this podcast. So I appreciate every one of you if you're listening, and one of the best ways we've been able to do that is through everyone, with the acceptance of our value pieces and the ability to take this and run with it and make something greater of yourselves. And one of the most amazing ways we've been able to do this is with my partner, who joined up, and I'll take a moment of thanks, being that it's proper right now, with Thanksgiving happening. I want to thank my partner right now. If he's listening to this or the replay, it doesn't matter. I want you guys to know why I'm so thankful for that fella, because having someone to co-pilot this mission has absolutely changed it. Many of you, if you're listening now or you've seen me in the past, it was a little bit smaller before this. We were still helping electricians, though still trying to give it away, still doing everything we could to push this thing. But on this inside track right, you guys have seen the podcast, you've seen Joe and you've witnessed some of his knowledge and his expertise. But on the inside track, I can tell you a little bit bias, but I've been through a lot of teachers and mentors in my life and I've never seen anyone teach like this fella that's usually beside me here. It's an incredible thing I'm talking. Have 20 contractors on a class with numerous people behind the screens, and he's got the ability to recognize faces, names and the order of which he called them and the problems they're facing and bring their solutions forward and then tie it back to other people. It's an absolute dance and it's no wonder that we've, at this point, reported over 4 million in electrical service provider wins within that inside track Service. Loop Electrical has changed so many lives to date and I'm so proud of this four electrician by electrician movement and I could not have done that without Joe's help to date, and the group that we have on the inside is an absolute testimony to that. It's the best electrician culture I've ever seen in my life. Again, though I'm biased, you'll have to take my word for it when a person came into our group last week I want to say maybe 10 days ago he literally said and this is a burn to me, right literally gave the feedback that we actually did a terrible job of explaining our program and that he wished he had joined it a year ago. So forgive me for talking about it on here at all. It seems like the right thing to do, given I've let people down who maybe wanted to see more, to know more, to learn more about how we're doing this and how life changing it is. I hate to see that again Someone say, wow, I should have been here a year ago. You guys really did something here. That is the point. That's why we're here, that's why we're giving service leads now away. That's why we interviewed Dorian to help you guys. That's why we keep giving away all the electric printer secrets and that's why we bring you to the bank, our bank at Service Loop Electrical. We open an account for you, we give you a deposit and we try to help you realize that value by going out there and taking action so that you can be a premium service provider, too, with us, and I'm just so thankful for all of this and all of you. So thanks for joining me today. If you guys didn't get Dorian's top three, there's a few posts out on Facebook to gain access to that. You can comment below, even in a review on this podcast where you heard it, or you can go to our website at servicelopelectricalcom and fill out a contact form. Send us an email with these two big letters HE for Hayes Electrical and you can get his top three secrets that he revealed, including this service leads now list that we've never given away. So leads are never a problem for you. Again, guys, I can't wait to help you again. I'm wishing you all the best Thanksgiving weekend and we'll talk to you again on Monday. Cheers to your success. Bye for now.