Ep 226 - Friday Holiday Launch

Hello, hello, hello, happy holidays and welcome back. This is another episode of Electric Pneurus Secrets and today we're talking to you a little bit about launching the holidays. Man, I'm your host, Clay Neumeyer, with me, as always, my co-host, esteemed co-host, Joseph Lucchini. We're the Electric Pneurs. There's a couple of master electricians with business addictions and right now, more like a Bailey's addiction. I know you don't do the alcohol, Joe, but it's kind of like a Bailey's addiction here for the holidays. I'm setting it up right, man. You know what? Today, the biggest value we're putting forward this Friday holiday launch for the serious super fans who want to join us and just wish us well as we do the same for you and share some grace for the year and the season and just a little bit of joy, man and good speaking. That's what today's episode's about. If that helps you in some way fill your cups, then I think we're true to this. You know what? Mastering sales, simplifying pricing and delivering premium level service, especially if it helps you pass some cheer on to those you care about. Joe, how are you feeling today, brother?

So I like to say that I'm feeling blessed, but today particularly more so than ever, and you mind if I kind of explain why. Of course, man Hit it. So in this episode I remember we were talking about like what are we grateful for? What are we really grateful for? For sharing, what are we grateful for for our broadening into the world, and why do we feel like we're making an impact? And this one really kind of made me almost tear up in a way, because when I first started off, I was 22 years old and there weren't any electrical coaches. Obviously, I learned from HVAC coaches and I learned from plumbing coaches and learned from multi-trade coaches, but there wasn't anyone like us. There were no electricians teaching electricians. It was always well, this will work for electric too. This will work for electric as well. Electricians should try this, so says the HVAC guy. I wish that I had someone like we are back then. I truly, truly do, and I've come to the conclusion that there's really only two people in this world. There's the kind that says well, I had to go through it, so you should too. And I had to go through it and I'll make sure you don't have to. And the thing that I'm most grateful for this year is to say that for the electrician that really wants to make a go of things but just felt that they didn't have the guide, I'm so grateful to have given it away for free. You could have logged into this podcast every single day of the year and I guarantee you would have been a better provider than you were when you first started 230 episodes ago.

Yeah, that's huge man, and you know what. Speaking of, you know that many episodes ago. Episode 226 right now will be 230 by the end of the year, right, so, yeah, it's a lot. But when I reflect back, even on what you just said, in the first episode there was a really special interview with, with a really special dude named Guillermo Castillo, and that's really where these humble beginnings still were, was really in the impancy of this, working through the residential electrical business services group with Lloyd Mills, and I knew at that time when I first started that, you know, two and a half years ago now, working with Lloyd a bit and exploring you know how, how could we just help electricians specifically, mm-hmm, because before that, honestly, joe, like many electricians have had this feeling at times. I kind of, for a minute, like maybe a year or two, I almost like painted the industry with the same brush, with that same frustration that you're speaking of, but almost feeling like what part could I have in that, like as a question, questioning our own Ability to do this. And I only say that because a vulnerable moment that I want to share with so many people, because I know we all have these moments and you might hear it claimed as imposter syndrome or not shining, you know, our light, not bringing our brightness forth, not having faith in ourselves and our abilities. But that first episode of this podcast was actually really, really, really important. Would it be alright if I explained why? By all means, I would love it. At that time it was rise to rise Right, bit of a play on alternating current, but also, just like you know, double entendre, like service loop, electrical, and Then the little bit extra for future service ability. It was about rising the tides, as we speak about so often, because this race to the bottom is so prevalent in this trade. But even in saying that, in this consulting space, in the training space for the trades, there's, there's a lot of activity happening these days to try to help trades people improve their businesses. And when Guillermo came forward, he literally he just said clay, I would love to be a guest, but we should do a podcast. You should really have a podcast. Go, go beyond the, the Rebs Facebook group. And at that time I've just been someone, joe, who always I could just see doors opening and I just walked through them. That's just how I am. You know it's uncomfortable, but I do it anyways. Fear appears, but I do it anyways. That was one of my, my written affirmations for a long time, and so when Guillermo said that, it was a magical moment where I said, okay, this is the time now. This marks the beginning of the podcast era. I Wanted one, I knew we needed to do this, but right around that same time was the time that you reached out through a post it just just before that, actually. So I asked Guillermo, because Guillermo, quite honestly, in the background, guillermo is with two other coaching companies I think he was with SPG, maybe still doing great things there, and then, as well, a certain path, and we have no shame in sharing this. We don't throw sand, guys. I want to hear all of your wins from all of your coaches to better understand how we serve to Right. So there's no shame in this. But for a guy that had two current commitments and coaching enterprises, I asked him flat out Guillermo, where do you see me in this space? Like, why do you want to do this interview? You've already got all this help. Why do this? And he said this statement about the moth to the flame and how you know I'm the light to this industry and, joe, you join forces and we've become this important light to this industry, because what I didn't realize at the time, until we came together and began to manifest, everything that is today in this vision is that, as much as I was worried about there already being too much service for electricians, there was fucking none man. No one's really just serving the electrician. That's the epiphany. I'm sorry to interrupt your flow there, man, jump in there, get excited with me.

No, no, I didn't mean to jump in. It was more like everyone seems to think that they can't help it and, as a result, no one helps it. I remember going and working with anyone like every coach I could work with. None of them were electricians. I would watch YouTube videos before YouTube was really even a thing. I was online looking at things. I was looking, reading books, like I was doing everything I could and none of it was geared for electrical. So what I'm grateful for is to simply say that you don't have to take the seven years that it took for me to figure this out. You don't have to, because we've already put the path in. We already wrote it in stone. It's already ahead of you. I'll freak and roll at the red carpet. I want other people to walk the path so that they don't have to climb through the obstacles that I had to climb, and I know that electrical is worth it. I know that electricians are worth it. We're worth it. So what's stopping people from wanting to help electricians? It's that same thought of saying, well, what can I do to help? Well, if you can't help, then get out of the way. This help is coming.

Oh, I love that man. Are you in or are you in the way? We could all ask ourselves that a little bit, especially with the topics of this week and the great interview with the stud yesterday. Alan, absolutely love that dude, Alan's awesome Hands down. And I'm sure you recognize moments in that story where he was in the way of himself. This happens we get in the way of ourselves. That's why we still have mentorship and constantly seeking out clarity of our own situation, because when you're just in the midst of things, there could be people tuning in right now, joe, that have had their head down and barely even recognize that it's Christmas next week, that the holidays are here, that the year is about to end again, and when they look up they could be seeing one of a few things. They could be terrified by the site or they might even be incredibly proud of just what has transpired, what's come to be that they've barely even noticed. But either way, this is a come up for air moment to recognize what's around you, to gain some clarity. Right, because really complexity is the enemy of execution. Signs kill clarity and in every day I have to keep telling myself those messages because it happens to us on the daily. Two. It's actually one of the things I've really enjoyed about having a partner in all this. It's lonely at the top and heavy as the head that wears the crown, and as much as so many people say, hey, the fastest sinking ship is a partnership man, there's some big upsides. There's some big upsides when you find someone that compliments you with a different set of strengths and, at the same time, all the while very overlapping and well-joined brothers. So I appreciate you in this moment too, and I want to thank you for everything you've brought to this enterprise.

But to the electricians listening to this right now Well, thank you, man that really does mean the world and I wanted to say, to add to that, I feel like 2023 has been the best year of my life. We created a way for electricians to get help. I found one of my best friends and a person I consider to be a brother. We forge an amazing business that's been growing without a sense of marketing ever put into it. I found in my own personal life, found with them my own religious walk. I found my own path. My relationships with my family have been great. Things are good and the thing is is you wouldn't have gotten where you are and I wouldn't have gotten where I was or am if we don't at least open the door. There's one thing to see the door. There's another thing to grab the handle, but it's another to be willing to walk past it and say even if something on the other side is scary, I'm still willing to take the risk, and I'm glad that you took the risk with me, because the future is really bright.

I appreciate that. I love what we're doing and it's only growing. Let's go ahead and speak next year into existence a little bit. I can't wait. What's your opinion? There's been about one or two people I've mentioned this to on the strategy calls we've been on last week, but in 2024, as you know, joe there are plans to set a date for the first electrician's only premium service summit and we are going to do a live event. Finally, it's been a big calling. It's going to likely be very small and intimate at first. Again, the details are coming. The vision is not entire here, but from the positive feedback we've had so far, I can't see us not doing it and I can see it becoming a massive piece that electricians get to be proud of. Every year we get to attend where the culture is very much. This value forward hard on the sleeve brother ship.

There's a reason we call people brother and this is one of them. We're all electricians. We are all of the same kind of people. We're all from the same background. Everyone's holding a pair of lineman pliers made by climbing their back pocket or Southwest, depending what you're into. But the fact is is that there will be a place for electricians to go, where you can interact with you guys personally and we can specifically and personally aid your growth and you don't have to feel like another number sitting in the crowd wondering if, when the speaker finishes talking, if any of it applied to you.

Yeah, man, that's, that's what I see too, and a very much a engaging like. Even if me personally, if I'm speaking, and I know you're the same way it's the very same reason. We created a program that's got five day a week Q&A calls on various subjects, because it's been so powerful. It's a full immersion is what it is and, honestly, that that I would say right here on this tangent, is going to be one of the most underrated things probably in my entire life, but it's probably so, so responsible for a lot of my growth in life. And what I've been able to do is, honestly, French immersion for four, five years, five years I think I did. It's so frickin uncomfortable to speak another language and be forced to, to not know what people are saying, to have to work hard just to understand and to work hard just to be perceived in a certain way. But that uncomfortability and getting used to that, I think is maybe the biggest secret in life.

Exposure to uncomfortability is almost like peeling the layers of bark underneath you never know what the tree is until you see what it is.

Yeah, that's interesting, man, that's really good. Anyways, 15 minutes of grace, recapping the year, kicking off the holidays. I'm just. What do we got? I've got. I've got some in-laws big dinner. I'm super pumped about that. I love visiting the in-laws, having a good time and then just a nice little Christmas with family. Joe, no big vacation plans. How about you, brother?

This is going to be an interesting year, actually, and I'm going to share something personal. So I've had a particular relationship with my family, and this is the year and the first year in a very, very, very long time where me, my siblings and my parents will actually have Christmas together again.

Wow, man, that's super exciting. I'm really happy for you guys.

It's going to be something let's just say that it's going to be a lot of feels happening that day.

That's awesome and, guys, if you're with us, live right now, then feel free to share something about your holidays, some grace for your year and what you're looking forward to in the next year. We're going to touch into that next year, of course, again at the end of next week. We've got Monday and Tuesday, christmas Day and then Boxing Day in Canada Is Tuesday a formal holiday in the States.

I mean it depends on whether you're a drinker or not, because I mean, a lot of times people take that extra day just to sit on the couch and go why the eggnog? Why? But no, no, an official federal holiday? No, it's not.

We call it Boxing Day and Service Loop Electrical is going to honor the Canadian roots here on that day. We're going to be off as closed. Monday and Tuesday no podcast. We decided not even to pre-record them. We're actually going to play a couple of our favorite replays from back when we were visiting in New York there and got to record some live ones, just like this Monday. And then New Year's Day again will be a fourth replay, as we mentioned the other day. Four total replays, 230 episodes for the year. I can't wait to dive into that next Friday. So you guys will be here with you again Wednesday, thursday and Friday of Christmas week to help you master your sales, simplify your pricing and deliver premium level service. Again, engage with us in the Facebook group chat here. Let us know how your holiday plans are going to shape up, let us know what you're grateful for this year and let us know what you're looking forward to next year. Otherwise, we're going to see you again next week. Can't wait to see you soon. Happy holidays, happy holidays. Cheers Joe.