Step into the world of linguistic mastery with Clay and Joe as they tackle the superstitions of their 113th episode and arm you with the verbal tools needed to electrify your client relationships and employee interactions. Discover why those seemingly harmless fillers like 'probably' and 'might', along with negating phrases such as "try," "but," and "if," could be sapping the strength from your business communications. This episode is packed with anecdotes and strategies that will have you rethinking your everyday parlance and the powerful impact it has on your electrical trade ventures.
Unravel the thread of language with us as we delve into the subtleties of professional communication - the wrong word here, an uncertain phrase there, and you might just find yourself undermining the very confidence you seek to instill. Learn how to command a room with assertive, positive language that inspires rather than detracts, and hear firsthand accounts of how a shift in dialogue can transform the perception of your services. We're peeling back the layers of linguistic habits to reveal the core principles that will make your words resonate with authority and intent.
To celebrate our milestone episode, we're not just talking about communication—we're demonstrating it, painting a picture of the common misunderstandings that can occur when "common sense" is assumed. Wrap up the journey with us as we reflect on the immeasurable power words hold in podcasting, electrician sales, and beyond. By the time you unplug from this episode, you'll be ready to wield language with the precision of a seasoned electrician handling the most intricate of circuits. Join Clay and Joe for an electrifying conversation that will empower your speech, your professionalism, and your business.
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hello, hello, hello. Happy friday and welcome to another episode of electricpreneur secrets, the electricians podcast. In fact, joe, I've got bad news for electricians today, bad news for us. Oh. Did you know that this is episode 113, which makes this friday the 113th? Is that a bad omen? I'm not even sure I don't know.
I mean, it's a hundred times worse than a friday the 13th, technically, hey, if we were gonna fucking episode up, it's this one, let's go for it. I think I just I did it already anyways. No, we're here. Well, swearing so early, that wasn't really the power moment technically. We're here to help you master sales, simplify pricing and deliver premium level electrical service. Here's the catch. Today we're dicking around a little bit here. We had some jokes. In fact, I am your host, clay new Neumeier, also known as Chad Neumeier, and there's some jokes about that. Just before the show, actually, I asked Joe, are you not entertained? And we came up with what was that? Chatham's Maximus.
So the quote is are you not entertained? And it's Maximus Decimus Meridius, but we changed it to the maximus chadamus meridius.
right right, I don't want to make this about me. We've got some important stuff, but going from the pleasant peasant to now chad, the uh, where did I come up with last night? The blizzard, the blizzard, the blizzard bringer? It turns out chad's, like my angry alter ego, and chad's showing up today because guess what? We got to talk about something Dirty, dirty, dirty words for electricians, really Dead electricians use.
That's true, and our trade is primarily, I think, one of the worst when it comes to swearing. I mean, we're good examples of that. But there are actual words that you're saying that you don't realize, that you're saying that are driving your clients from you and, in some situations, turning your employees against you too.
Absolutely so. I just want to go ahead and take this stance right here, right now, and also say that we did get rid of all the fancy shit. This isn't planned. We're literally going to rapid fire some terms here today and talk through some things that are going to be difficult might cause you to pull the mirror a little bit and really evaluate what am I saying. Does language have power? Is it impacting my future important stuff? Do you have an example on mind right now, joe, that you want to get us started with?
Yes, Okay, so I hate weak words Not that I have something specifically against weakness Like that's not what I'm trying to imply but there are some words that carry strength and communicate confidence and value, and there's other words that make your knees wiggle and you're like, oh, like this doesn't feel like a good word. Some of those words are one that do not associate you getting the job done in a way of confidence.
So I'm going to say yes, I'm going to use two different examples, all right. One would be we might be able to get this done or we might. We're probably. We're probably going to be able to get it done by this date, probably. Or even better, when you have your customer that comes by and says, yeah, we'd probably make a decision. Now we hear things with blinders, unfortunately, and that's what I'm trying to bring some value to you guys today. When you put your mind in a filter, you'll hear, oh, they're probably going to make a decision, and you start nodding. You're like, yeah, that sounds good, but that's not breaking it down enough.
It's not the same as making a decision, is it?
Exactly Because, if I had the right price with the right amount of service delivered to the right people, why would you only probably make a decision If I had what you were looking for? Why would it only be probably? If you don't like what I have to say, why not just tell me no?
And if you like what I have to say, why not?
tell me yes, so we do those same things, but we tell them to our customers and that's what shoots us in the foot. So let's give another example. If you're okay with it, let's do it. The foot. So let's give another example. If you're okay with it, let's do it, all right. So let's say, you guys are walking to the panel, you're standing in front of it and you open it up and you see something. The first thing goes what is the customer going to ask?
What, what do you see? What's wrong?
Exactly the panic is going to come in Now. Unfortunately, this is a knee-jerk reaction for most electricians. We see a federal Pacific, we see a stab lock, we see arc busing. Whatever it is and we'll go. I'm glad I'm here, that's bad and the customer goes. Well, what is it? What's going on? And now you're forced in a situation that you don't want to be in. You may think that you're building value, but technically you're driving a wedge because what ends up?
happening. Ah, glad you asked. You're stopping my monologue for a second. But the reason being is that if you present to a customer before you have prices, you do not have control of this call. Now let me explain what I mean by that. So you go to the panel, you see that one of the buses completely melted, or you see a breaker is melted to the bus. Your first thoughts are what's wrong? What's going on? Now you have a choice to make. Do you then tell the customer that there was a problem that they didn't call you to solve, or do you tell them nothing and hope that you can bring it towards the presentation? If you tell them now, you risk sounding like you're just trying to sell them something. If you don't tell them anything, you look like you're withholding information. You've just, by your knee-jerk reaction, boxed yourself into a corner that is hard to dig out of without appearing salesy. Does that make sense?
Yeah, it does Interesting. Now I'm curious what's the right thing to do then.
The right thing to do is to not say anything when you see a concern. Originally, you never want to tell someone there's a problem until you can also tell them there's a way they can fix it Right.
Like a solution based mindset. Is this kind of likened to where your employee or your, your apprentice, someone, comes to you and it's like this is a problem, this is a problem that won't work. This won't work, this is in the way and all you want is them to present a freaking solution and move on it.
Exactly the same thing happens with our clients. They don't want to know more problems. They call you because their upstairs bedroom lights were flickering. They think you should be upstairs in the bedroom fixing that light. Why the hell are you even in front of the panel? And now you're going to bring another concern on an unrelated electrical issue that they're not going to have to pay for in addition to fixing the lighting.
It's not going to go well. That's why, in our process, we go through the observations, where we slowly interject information and explain things how it's directly connected to what you originally found, such as hey, I understand you originally call me for the lighting in your master bedroom. Now, as we were going through it, we noticed that they were flickering, which naturally made us want to look at the main electrical control system. Unfortunately, when I opened the main electrical control system, we found a safety concern that I'm pretty sure neither you or I was expecting to run into. Would it be wrong of me to bring it to your attention, or should we just leave it the way it is and just wait for something to happen in the future?
Well done, joe. You know what? I don't know if you hear this often, but you're kind of smart. Oh wait, I used one of those words kind of no, you're smart.
All right, I was. You're kind of smart. Oh wait, I used one of those words kind of now you're smart. All right, I was gonna say for that.
I was gonna go on the kind of there's another piece I want to. I want to actually tag in there and it's this, uh, this primacy effect, primacy effect being okay. Well, the first thing we hear, the first thing that really grabs our attention, tends to stick in our minds if you really think about what that does. When you rattle a customer with a safety concern early on, what are the chances they can get over that and just trust you to have their best solutions in mind? They're thinking about it the whole time. So you're talking, they're hearing Charlie Brown's teacher wah, wah, wah, wah, wah, wah, wah, wah, wah. And they're still picturing that burnt bus. They're still picturing, or listening, or hearing, and thinking and contemplating and hoping, and that alone is counterintuitive, as it can seem could lead to this exact moment. I think we're going to entertain other quotes as well.
And you know what. It's actually even worse than that and I can explain how it completely nosedives in around 30 seconds. All right, hit it. What ends up happening is, let's say, we go back to that exact moment. We're in front of the panel, we go what's going on here? The customer asks and we don't. Or, even worse, we start to explain yeah, I'm noticing you've got some burning in your main bus, but we'll talk about that later. I know you didn't call me for that.
What they're going to do I'm even looking for my phone. Now you're going to walk to the van or you're going to walk to another room and they're going to go to the great Google and they're going to say how much should it cost to change my panel? They come up with a number of $1,500. No one's doing it for that number, but Google says that some random person in the Midwest could do a quote for that price, because it's that guy, everyone's got that guy. Sure, you can do it. So then you come back to present. They're already expecting you to tell them to change the panel, but they're expecting you to do it for a sixth of what you should do it for the great goddess, google the great god.
Triple G the great goddess.
Google. We're using that from now on. We're using that.
G g cubed all right, all right, can we move on to the next one? You want to unpack that one a bit more sure you keep going because a couple came up this morning that are really, really important, that we talked about. But it might as well be live here if you haven't heard us pull these ones apart before. How? How about the word try? How about if someone working for you says you give them instruction and they say, yeah, I could try to get that done today? What does that imply?
That implies they're not getting it done today.
They're not getting it done. If two people said, one says I'm going to try and do that and the other says I'm going to do that today, which one of them is getting it done?
The one who says I'm going to do it because he's manifesting that intention, our intentions carry weight.
Absolutely, our intentions do carry weight. That's massive. And having a word like try that has a built-in excuse in it sounds like this Well, I did try. Well, I tried, but something got in the way. I tried to quit smoking, but then I had a bad morning. But then my shoelace came untied. I stepped on a caterpillar. Now there's less butterflies in the world, so I had to have a cigarette.
You know what? May you be so focused on the lives of all beings, right, right, but you actually said another dirty word in that statement.
Hit it, but But's a great word.
But's a great word when you use it for the right reasons.
But what you did there?
exactly what you did there was. You said, well, everything's good, but what you just did is, but is a negating word. It removes everything that just came before it. So you can say you did an amazing job and I'm really happy with what we're doing today. But if you can just gather your tools, I'll talk to you in my office in a couple of minutes.
Oh my God Doesn't work right. I think I'm fired.
But you can do the same thing to your customers. You can say, yeah, it's definitely'm fired. But you can do the same thing to your customers.
You can say yeah, it's definitely a concern, but you shouldn't worry about it right now.
So negate it All right, no longer worried. So the thing is in your attention. So let's say you're still standing by that panel and you make the noise and the customer asks and you even tell them. Well, yeah, no, there are some concerns. I'm seeing that one of the breakers is actually melted, but you shouldn't worry about it right now. We can get to that later. When you go to tell them about it, they, entirely in their mind, have assumed it's not a problem For the next 40 minutes or 30 minutes, however long it takes you to complete this process. You're then going to be going into it with the customer already assuming that what you're telling them isn't important, because if the licensed electrician said you won't need to worry about it, that's the statement that applies.
I got to add something to this. Go for it, as long as I'm not cutting you off because I'm taking us down a different path here. Just a little bit.
I'll follow where you're going. Go for it.
What if an electrician was out there today about to present options, or did present options, starting with the top option? Hoorah, good job. But then used that big B word and said I could see how you would maybe want a lesser, but maybe you don't need need. But I want to show you this option because yes, people be using the top option, without even giving the customer the choice, actually just by inserting a butt word you know that actually happened to me once not butts joe so let me tell you the situation.
So we had a scenario where we were trying to get a it was a water filtration system for my home right and we called Culligan and they came by and this person introduced herself as I am the number one Culligan salesperson in the East Coast, which naturally means you're full of shit no, you're not. But the funny thing was is she started showing different options and I'm like, hey, I'm going to see options. I'm proud. The very first thing was she had three choices. She said, well, I made a top option, but I'm certain you're not even going to want it. It's dumb, you're not going to like that.
Exactly.
I literally was like why would you? I even asked. I was like why would you show it to me then? Don't paint me with that brush and now I was like oh, okay, yeah now I definitely don't want to see it. Yeah, that's but the fact was.
She said but you're probably not going to want to see it, probably not what you want the reality is that could be happening to so many, even by accident, just organically, intuitively, because I know there's a lot of people out there kind of armed with this weapon of having options and having their pricing kind of figured out. But if you don't believe in it, if you yourself won't buy your top option, how the hell would they? And so that, but might even be just so, so subtle and so insignificant in your mind. But in this case, joe, I'd have to agree, I would say it's absolutely decimating to your chances of selling that top option.
Now, if you don't mind me changing it, I thought of another word that we can avoid. Let's go. The word if.
If.
Now think about it. Let's say the customer wants to know, doesn't matter anything. It could be like hey, what are we planning on doing today? Well, if we can get that wall opened up in time, we probably can get this done. Does that communicate confidence? No, not entirely we might be able to get that done in time.
Communicates uncertainty.
We might be able to do that if we can get the material in time. Does that seem like that contractor is in control of the situation?
No, no, seems like uncertainty for sure.
True, and it might be you know what. That person just might be trying to be more honest by saying well, I may not have everything figured out, it's all dependent on the material. But the customer doesn't see it that way. They don't see you and your material. They see you. You're the guy. I signed under your name. I gave you money. This is now your project. If the material is not here, that's your fucking problem. That's not my problem. I paid you, so don't tell me if, tell me when. When we get the material.
Yeah, oh, I like that one. Here's another one. We're going rapid fire now. Busy. Busy is another one we talked about a little earlier. Here's the problem with busy. Busy doesn't mean productive. In fact, in your business, guys, if you've got a team working with you or maybe this is the mirror you're holding up to self-reflect for a moment, if you're in that headspace of God, I'm so busy, I'm so busy right now, everything's just flying by. I'm in the fire. It's a dumpster fire. I'm so busy, or your staff are so busy. I really, really want to encourage you to stop them for a moment and go. Okay, what's going on? What are you doing? Because most people who are busy are trying to multitask on a dozen plus things and they're going nowhere fast. They're not actually making productive progress in any direction. They're just touching everything and fucking it all up. Joe, they're so busy. Can I drop a quote in here?
Yeah, please, for anyone who watches Parks and Rec, ron Swanson for the win. Don't half-ass two things, whole-ass one thing.
There we go Don't half-ass two things, whole-ass one thing, and that one thing will get done. The man who chases two rabbits catches none. We're not actually great multitaskers and if you find yourself using that busy word, chances are you're letting time burn, chances are we're not being totally effective. So you might want to check that one. Here's another one that came up this week, more of a phrase, a term. You can dissect this a bit Common sense, interesting Common sense. We have to spend a bit of time on this one because it's really damaging.
Common sense, guys, is a term that the old boys club made up, probably in their 50s and 60s, when they realized it was too late to build processes around the things that they needed done correctly. Common sense might have lived out in the country when everyone was riding horses to get down to the general store, when everyone was having a very similar experience, common sense might apply. But I'm telling you right now that I could go launch a boat in the lake today and call that common sense, because I live by the lake. But I know there's people in New York City or any other big city that have never launched a boat and would not call that common. It's not common knowledge. They've never done it. They don't know how to do it. In fact, as a skateboarder in my youth, I used to listen to this show with Jason Ellis. Ellis man, you ever listened to that one. Do you know who I'm talking about?
I know who you're talking about, but I haven't actually listened to that in quite a while. But I'm all ears Go for it Satellite radio.
He had a co-host and his co-host was a city dwelling, new york city dwelling like grew up concrete jungle man. The guy had never done much as far as, like country boating, put a barbecue together, so he'd have this show called doing things with raw dog. I think he called him, think what? That was his name which kind of an inappropriate nickname. Better than Chad Point being. He's like hey, raw dog. People would phone in raw dog, I need to, I need to launch a boat, and this is literally a show. It's where the example came from. He goes I need you to tell me how I'm going to do that. And he literally was like hey, well, you're going to have to drive somewhere like a park by a lake and you're going to need about four or five friends because you guys are going to have to lift that boat, walk it down the beach and put it in the water.
It's like common sense isn't real. People actually don't know how to do this stuff if they haven't had the exact same experience as you. There's nothing common about it. In fact, even using the term getting frustrated with people not understanding the picture that's in your mind is defeating for both them and you. It's driving a wedge in your relationship because they don't know what you're thinking. The only way to truly communicate is to actually, yes, draw it down, to have a process, to know and have done and have experienced, and now be able to reflect on a process specifically and say that's how we do things here. Can you agree? Do you understand? Do you have any questions, comments or concerns? Do you have any improvements to that process? Now, it's common. What do you think about this, joe? Does that make sense?
It actually really reminded me of a situation that I experienced with in college that I'm actually reflecting on now, that I never really looked at before because you inspired me to do so. Now I'm speaking from the perspective of a young, dumb college student, right? So, please, this is not Joe now. This is Joe then. So anyone who's in college, when you're looking for extracurricular activity time, you're usually out doing it somewhere. You're not supposed to be the woods, for example, right? I decided to go for a walk with some friends. My friends were from the city. We went to school up north in Delhi.
So while wandering through the woods, one of my city friends started freaking out. Didn't know what it was. He started freaking out, really concerned, and I remember looking and be like well, what's wrong, what's going on. He's like this rat, this weird looking rat, climbed a tree. And I'm like a weird rat climbed a tree and he's like I've never seen anything like this before in my life. It's I must be tripping, something's going wrong. I'm like what are you talking about? He saw a chipmunk. He had never seen a chipmunk before. He had never left the city ever, he had never left the boroughs and he had never seen a chipmunk. And when he saw that chipmunk, I'm sitting there like I grew up in a rural area. I've seen all sorts of animals, so to me I was like what is wrong with you, dude? It's a chipmunk. But that situation would have been for me. Common sense was identifying woodland animals. Why would someone who never spent a moment in the woods have the same level of understanding to it that I would have? It'd be impossible, right.
Yeah, man, it's tough. If they haven't been exposed to it, they don't know.
Here's how this saves you in your business, though, again, by not using that terminology. Because what happens when you say common sense? Well, it's just common sense, guys, that terminology. Because what happens when you say common sense, well, it's just common sense, guys. It's actually really demeaning when you do that, because what it does is create an equality gap. So they're realizing each time you say that that they're less and less than you and your expectations of them.
Like how would that make you feel? How is someone going to rise up and perform their best when they feel like a certain letdown to you because they don't understand how you think and how you want them to act? They literally don't understand. It makes them feel foreign instead of connection. Like if we took maslow's hierarchy of needs right, physiological security and safety and then connection the first thing it does is remove connection and then, if it continues, it's going to remove their safety and security. There. They're going to start to feel itchy about even their, their employment with you. That might be the catalyst to them going somewhere else where they can be understood and they can understand. It's a massive impact.
Yeah, you know, actually, another fun common sense moment. I remember I had an apprentice once who we got so mad because he was taking MC and he was stapling it on tower. So what's the staple on top of the rafters in a ceiling? Right yeah. But he said, well, I couldn't find the staples, so I got screws and he was putting screws through the roof, through the shingles. They were screws. Oh boy, and it was one of the things where you're like, well, common sense, we'd say what are you doing? But he didn't know framing, he was a young kid. Yeah, he didn't think I'm going through the roof shingles, he just thinks I'm screwing into the wood. So there are times you're right it's crazy.
So as like a test to that one, it could be as simple as saying this if I'm feeling the knee jerk to, to say that something is common sense and that there's a gap between what I expected and what they're doing is just identifying the gap and asking well, how have I trained them to do this Self-reflection moment If we don't give it, give ourselves power over this, if we don't take accountability and responsibility for it, rather, there is no power over it. So, by pulling the mirror out and saying, how have I trained them to do this so that it can be common knowledge, so that we can all be on the same page, literally right, and the reason that we would put that training into a process on paper is because not everyone leads with auditory sense. We've all got five senses, but we don't all lead with the same ones. In fact, nonverbal cues and some of the stuff we've talked about on some of these episodes, joe right, like if someone's looking up and to the left, let's say how are they thinking? What's their reference system?
So if you're looking up and to the left, usually it means that you're visualizing something in your head and you're saying like he's picked you looking at an image and he's trying to extrapolate from that image exactly huge bonus points to you, joe.
So now, if we think about okay, well if I, if all I've done is explain something verbally to that person that leads with visual, isn't there a gap? Didn't we actually set them up to fail?
You know, and I've experienced this a lot in my life because I am a visual learner, like the way my brain works is, I project an image in my brain and I can see it from three dimensions. So every time I'm usually having conversations, you'll often see me looking away and looking up. But if you were to just tell me something or ask me to focus on it, it doesn't really absorb because I have to visualize it. So some people might say I don't have common sense, when really it's no. I'm just learning things different because I'm neurologically wired different. Why should I expect the same thing to work?
Yep, and so approaching the finish line today, today, we're really almost taking a turn into training, which is there's a whole series here, of course, but if you really think about that, to bring something to absolute common sense, common knowledge where we can all agree that we understand we should actually be having focused training that focuses on employing at least three of the senses it's not always going to be easy to taste and smell this at least three of the senses. It's not always going to be easy to taste and smell this training. So three of the senses being visual, auditory and kinetic. So how would we go about doing that? Well, what if I explained the process and gave you the process to read and follow along and maybe even answer a little quiz about, and then we go and do this process together. Wow, now it starts to feel like common knowledge, doesn't it?
Mm-hmm, that's actually something Go ahead. Sorry, bob means no, no go ahead.
Well, I was going to say that's actually a great way of actually interviewing people as well. The first part is talking to them. The second part is giving them actual interview questions, but having the questions both be visual, like what we would do is we would test someone on their electrical knowledge. We would have a picture of an outside electrical service, a meter, the riser, the weather head, and it'd be a picture, and then there'd be lines to each one and you would fill in the lines, so it'd be like you can physically see it, you could hear what we're describing and you could read what it is.
I love that. As you were saying that, joe, a good question just came to mind. I got to get your opinion on this. Go for it. Sometimes we swear for impact, impact, and since we're on the dirty, dirty, dirty words episode, it only seems fitting that I would ask this question is it ever appropriate to use a curse word profanity for impact with a client?
yes, and let me explain Now. This isn't for everyone, there's no blanket statement here, but I can tell you the scientific facts behind it.
And not just when you say fuck you at a price. Objection.
Correct. Yeah, that doesn't quite work. Remember, the other day I talked to you about what's known as chameleonic selling.
Yeah.
And that chameleonic selling is a very, very advanced form of sales. It's not for everyone, but if you do it right, it's practically unstoppable. The reason why is because the people that you're talking to purchase what they see in themselves. When you can appeal to what they innately identify with, you become the person that they can trust, like and respect to solve the problem. So let's say, for sake of argument, your client is a contractor. Who and how do they usually talk to? They're used to talking to other contractors.
So if you were to, let's say, roll up your sleeves and show your tattoos, swear occasionally to have a point and act more like you're working with a contractor, you would actually be more in line with them. Now, on the other hand, you go to Gladys from church the little old lady that you always sits behind the pew number three yeah, she's not going to identify with the contractor. You're going to roll your sleeves down, you're going to clean, shave, make sure that you're looking clean and ready to go, and your words are going to be pure, because then she looks at you as someone that she can identify with, because in her mind, only criminals have tattoos and swear, right, that's really good advice. So the point is is that you don't necessarily swear for everyone, but you swear for those that would receive it in a positive light. It goes a little deeper than that. If you wouldn't mind me touching on a little further.
Let's hit it, man. We got a few minutes left.
Okay, certain words have an impact in silence and vacuum. So I'm not sure if you guys notice the way I have a different way of talking sometimes, where my words seem very methodical. It's the way my brain works at a time. But the thing is is that you can actually learn how to talk like that, and what you can do is you can choose which words get emphasis and occasionally to the right crowd. A proper fuck would work just every now and then dropping a word that would really add an undertone to it. That is where swearing would actually help.
So to wrap this up in a little bowl.
So like emphasis on the dirty word.
You could. If you're trying to communicate something so like, let's say, sake of argument. Can I give you an example of where you would use this?
Absolutely. Earmuffs children.
Thank you very much. Okay, so let's say that you're looking at a panel and the panel is a federal Pacific that has clearly had a arcing hazard in it you know what I'm talking about where the breaker actually failed the way that they warn you it does and it started melting to the bus. Now you're working with your client and you're trying to explain the gravity of what they're going through and they're not quite grasping it right. This is where you would interject, so you can be like Clay. I'm sorry if I'm not communicating this correctly. The reason why I'm so concerned is I don't know how to say this without being almost profound, but your panel for lack of words, it's really fucked up. There is a real dangerous situation that we're in right now and I'm struggling to communicate how bad this actually is. Am I wrong? Like, where am I losing you here by being like, listen, this panel is fucked up. I'm sorry to say it that way, but there is a real concern. I don't know how to better communicate it.
There's a chipmunk in there.
Exactly so the thing was is that, by interjecting a certain word and also changing your tone in which you're delivering it, what you'll find is now you're slowing the statement and adding a punctuation point, and that becomes the thing that they focus on.
Yeah, yeah, I want to add just a piece to this, a little pivot, because the emphasis that you used is very important. The tonality that you used is very important. The inflection that you used is very important. The tonality that you used is very important. Important the inflection that you use. So if in the other circumstance someone were to use this exact tactic which I would call an intermediate tactic, for sure and turn that inflection out to be like, uh oh, everything's fucked up, that would actually that would actually panic and cause more damage and reflect less control and understanding of a situation than the way that Joe did it. My personal two cents on that, so that could easily change the entire message. Would you agree with that?
I agree. It's not what you say, it's how you say it. What you say, not what you say, it's how you say it, what you say. The thing is and I'll end it at this is that whenever you speak, the words are no longer yours once they leave your mouth. You cannot take ownership of them after they're gone, which is why, if I have the choice, I choose to speak slowly, because the word is thoughtful, it's controlled, it's directed, but if I just ramble and speak and I say the wrong thing, I can never take it back. The same applies with your clients. If you say it's all fucked up and you throw your hands up and things a problem, you're now part of the problem, because now they look at you as something they have to solve too, in addition to their fucked up panel.
They now have to deal with you I've got a panel and an angry electrician. It was like a math equation. This plus this equals fuck yeah, it's a well technically.
I mean, most electricians are angry, so technically any problem plus angry electrician usually leads to solution. But I get your point right, absolutely, man.
That was the mic drop moment, so I don't want to push this any further. We got to get a couple action items out, but I think if that wasn't a part of it, what is? Um? In fact, how did you even tie that in? Can we just repeat that phrase once? Once words leave your mouth, you no longer own them, was that it, joe?
Right, yeah. So the concept is this Imagine your words as physical, tangible things. Right, I've always been taught that a word can be an arrow or a word can be a gift. I can either weaken someone from them or I can build them up. I don't get to control what it does to someone else, but I can control my intention in what I say it. So, if I have the action, my logic is always once it leaves your mouth, it is no longer yours. Someone can repeat it, someone could say it, someone could take a video and resend it somewhere else. You can never take back words. In fact, speaking while you're angry, you will make the best speech you ever regret.
Great words, very, very powerful guys. If you're hearing this, go ahead and grab your little slider and go back on it. If you're listening to the replay, or listen to the podcast, because that was important stuff, okay, let's throw it in action. And an all-star, let's help these guys. And I'm seeing Lee in the chat saying come on Mitch earmuffs, All right.
All right. So the question we have, I'd say, would be an action item. Now I have a bare minimum action that I feel like everyone can take action on.
Let's hit it, yep, throw it out there, joe.
The bare minimum is to not try chameleonic sales until you truly understand how it works. So what I would suggest is don't swear at all until you can understand how to control the word that you're using. So pretty much, put your church ears on and you're only going to swear never. That's literally what's going to happen. Do not swear on the job. Do not swear in front of your clients. Not that the words are bad, but they're bad if you don't know how to use them.
Yeah, that's a good one For an all-star. Here's where I'm going to throw out this one is going right back to the paperwork, joe, as you know, I'm a note taker. I love it. I love employing that. It's kind of like the learn and the do and then I get to teach. That's what really solidifies knowledge at the highest level. So here's some learning and doing a little self-learning.
As you are speaking today, pull out a notepad, write down the words try, busy, if and but. I want you to tally up the times that you find yourself using those words. Special attention to the but word in positive or negative intentions, because it's a powerful word, same with try. Of course, it's good to try things, but if we know what we're supposed to be doing, trying is a bad word. So in those contexts, in the negative concepts of these words, please make tallies. Start to keep track for a day and see how many times you're using that, how many times we're using that to our detriment, because what that is is a full-on scoreboard that says, right at the top words have power. And here's the goals against.
Please tack right onto that, joe I didn't mean to take in your thunder, but I thought of a way to make it even easier. Okay, have you ever had a clicker like an account clicker? Yeah, like golf. You can literally put a piece of tape on it and say swear click. Keep it in your pocket every time you find you say one of these weak words or swear click, and then just don't look at it and then at the end of the day look and realize you probably only caught a third of the words, because most of them are unconsciously said huge, huge huge for you, your business and your future.
Guys, I know that might seem small, but this episode's really, really powerful. Words have power, intention and words have power, and don't forget the moment it leaves your mouth or your two thumbs. They're not any longer. They're no longer yours is what I'm trying to say. Guys, thank you for joining us on Friday, the 113th episode. We were a little afraid this one might come out pure garbage, but it worked out. I'd say, as long as I can get off this thing without a scratch, we'll be all right. So thank you for joining us again on Electricpreneur's Secrets, the electrician's podcast, where we're helping you master sales, simplify pricing and deliver premium level service. I am Clay Neumeier. This is my esteemed co-host, joseph the sales bot Lucani, and I cannot wait to see you guys again next week. Take care, cheers.