April 3, 2025

Ep 32 - How the Loop Method Helped Nathan Miles Crack $75K in 30 Days

Ep 32 - How the Loop Method Helped Nathan Miles Crack $75K in 30 Days
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Ep 32 - How the Loop Method Helped Nathan Miles Crack $75K in 30 Days
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In this episode, Nathan Miles shares how he leveraged the Loop Method to generate $75K in just 30 days! If you're looking for a proven strategy to scale your business, you won’t want to miss this!

After years working for others and putting in grueling 70-75 hour weeks to overcome financial challenges and after recognizing he had maxed out growth potential with his employer, Nathan finally took the leap to entrepreneurship. Nathan shared his extraordinary journey, generating $75,005 in his first month as an Electrician Entrepreneur after implementing a proven business system.
 

What makes Nathan's story particularly compelling isn't just the impressive sales figure, his approach to success? Putting customers’ safety above sales.

A simple two-outlet and doorbell call turned into a $10,000 panel replacement, after he discovered a hazardous panel covered in flammable lint. In that moment, he realized: "I didn't care about the money more than I cared about keeping them safe."

Instead of using fear to push a sale, Nathan educated the clients, gave them the options, and let them decide. The result? A win-win situation where trust led to business growth!

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Loop Method - a wiring technique used to create an efficient, streamlined system by connecting points in a continuous flow. Nathan applied a similar principle in his business strategy—building a seamless system of customer relationships, referrals, and service delivery. 

Instead of relying on cold calls or ads, he looped his network together by leveraging past interactions, social media engagement, and customer education, creating an organic lead-generation cycle.

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Join our community and get access to strategies that’ll help bring your electrical business to the top 🚀  Connect with fellow electricians and tap into a network of support and expertise! 

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See us and our wins at https://www.servicebyelectricians.com/




00:00 - Introducing Nathan's Extraordinary First Month

01:40 - Nathan's Journey as an Electrician

05:20 - Mental Decision to Start His Own Business

09:15 - Generating Leads and Finding Customers

12:15 - First Month Sales Success Stories

22:55 - Lessons Learned and Business Insights

35:30 - Community Support and Future Growth Plans

43:50 - Episode Wrap-up and Upcoming Content

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00:00:00.280 --> 00:00:11.893
Hello, hello, hello and welcome to the Million Dollar Electrician podcast where we help home service pros like you supercharge your business and spark up those sales.

00:00:12.699 --> 00:00:19.463
I'm Joseph Lucani and, together with my co-host, Clay Neumeier, we're here to share the secrets that have helped electricians sell become a million dollar electrician.

00:00:33.881 --> 00:00:35.506
All right and welcome back.

00:00:35.506 --> 00:00:38.255
We've got Nathan here with us today.

00:00:38.255 --> 00:00:40.360
Nathan's coming off a massive month.

00:00:40.360 --> 00:00:42.442
Nathan, tell us what's the record this month.

00:00:42.442 --> 00:00:43.884
How much did you do in sales month?

00:00:43.945 --> 00:00:45.045
Nathan, tell us what's the record this month.

00:00:45.045 --> 00:00:45.847
How much did you do in sales?

00:00:45.847 --> 00:00:47.789
I did $75,005 in sales this month.

00:00:48.590 --> 00:00:49.612
Awesome, awesome.

00:00:49.612 --> 00:00:52.895
And now here's the surprise for everyone how long you been in business, brother?

00:00:58.020 --> 00:01:00.045
I launched March 1st and today's April 2nd, so 31.

00:01:01.027 --> 00:01:01.609
Go ahead Joe.

00:01:07.640 --> 00:01:08.861
One month and one day and you've generated from.

00:01:08.861 --> 00:01:10.325
Like this is insane, Like I want everyone to hear this.

00:01:10.325 --> 00:01:14.774
He just started business, implemented the thing and has a $75,000 a month.

00:01:14.774 --> 00:01:18.728
Nathan, you are like literally sucking down the nitrous at this point.

00:01:18.728 --> 00:01:20.031
Like this is full gas.

00:01:20.840 --> 00:01:23.069
Well, I'm just showing up, that's all I got to do so.

00:01:24.081 --> 00:01:29.832
And, like Joe always says, we're the GPS, but you're the one that's got to take the steps and go and make that drive right.

00:01:29.832 --> 00:01:35.950
So you've clearly been taking those steps, man, and I personally want to congratulate you on a great first month.

00:01:35.950 --> 00:01:37.926
Thank you, I appreciate that.

00:01:37.926 --> 00:01:40.385
Can I tell you guys a bit of a secret, though?

00:01:40.385 --> 00:01:53.689
Sure, though, there's something that happens when a brand new business is formed and they come to us for some support and some guidance, in that we know this process works.

00:01:53.689 --> 00:01:58.787
But, let's face it, someone brand new to business, this is a fire hose man.

00:01:58.787 --> 00:02:03.385
There's a lot going on, a lot that you had to go through to even do that.

00:02:03.385 --> 00:02:05.490
So we've got some questions.

00:02:05.490 --> 00:02:07.864
Today we're going to break into this story with Nathan.

00:02:07.864 --> 00:02:12.144
We're going to learn all about how he went from zero to 75.

00:02:12.144 --> 00:02:13.889
Was it 75K or am I getting the number?

00:02:13.909 --> 00:02:14.030
wrong.

00:02:14.030 --> 00:02:14.993
Can't forget the $5.

00:02:14.993 --> 00:02:16.800
Can't forget the $5 in the end.

00:02:17.562 --> 00:02:21.048
Zero to 75,000 in 31 days of business.

00:02:21.048 --> 00:02:22.710
This is remarkable.

00:02:22.710 --> 00:02:25.861
So, nathan, we're going to have to start a bit at the beginning.

00:02:25.861 --> 00:02:31.322
Tell us a bit about when you became an electrician and why you decided to go into business for yourself.

00:02:31.742 --> 00:02:36.933
I've been an electrician off and on since 2009 for my previous employer.

00:02:36.933 --> 00:02:49.806
I was helping him when he was on the tools and then I took a hiatus, tried a few things and then back in 2017, he hired me on full time and it just kind of took off from there.

00:02:49.806 --> 00:02:51.143
He even told me then.

00:02:51.143 --> 00:02:53.691
He said I don't expect to have a leadership role for you.

00:02:53.691 --> 00:02:58.906
He said I'm pretty well booked up there, but I'll give you all the hours you want and all the overtime you want.

00:02:58.906 --> 00:03:02.902
So I worked, for I was in quite a hole at that point.

00:03:02.902 --> 00:03:11.968
I worked 70, 75 hours a week for a year to get out of that hole and he was gracious enough to give me those hours.

00:03:11.968 --> 00:03:18.593
But I got out of the hole and, just like anybody, when they get their head out of the water, they start looking around.

00:03:18.593 --> 00:03:22.776
So about three years ago I had planned on going on my own.

00:03:22.776 --> 00:03:25.301
I'm glad I didn't.

00:03:25.301 --> 00:03:32.711
But I came to the employer's name is Mark and I asked him is there something that we can do that can grow?

00:03:32.711 --> 00:03:34.975
Is there something that I can be in control of?

00:03:34.975 --> 00:03:37.183
Basically, I just want you to count.

00:03:37.183 --> 00:03:43.282
The money was what I told him and he said well, he'll think about it, and we came up with something ended up being generators.

00:03:43.282 --> 00:03:54.586
At the time, and my first year with him, I had learned some marketing.

00:03:54.586 --> 00:04:02.628
Up to that point, my first year with him, I was responsible for 30% of his profit, of his whole company, and it stayed that way for three years.

00:04:02.628 --> 00:04:09.891
And what was happening, though and this dawned on me the latter part of last year is to preface this.

00:04:09.891 --> 00:04:11.495
Mark is one of the best people that I know.

00:04:11.495 --> 00:04:13.246
He is the best boss I've ever had.

00:04:13.246 --> 00:04:16.788
I would even say he's better than the one I have right now.

00:04:16.788 --> 00:04:27.793
If I'm being honest, love that, but I just found that at some point that the partnership wasn't going to get much bigger or better than what it was.

00:04:27.793 --> 00:04:40.132
Then I had maxed out on what I was capable of doing by myself, and I was getting generators during the summer, during the hurricane season, and then those same people were calling me during the off season to do electrical work.

00:04:40.132 --> 00:04:43.850
Or they'd say, hey, I know you're busy now, but if you can, we can do electrical work.

00:04:43.850 --> 00:04:44.331
Call me.

00:04:44.331 --> 00:04:47.247
And I was keeping myself busy busy there was most of the time.

00:04:47.247 --> 00:04:49.271
Mark didn't even know what I was doing.

00:04:49.271 --> 00:04:50.581
He just called me at the end of the day.

00:04:50.581 --> 00:04:51.463
So what'd you do today?

00:04:53.108 --> 00:05:01.923
And it dawned on me and I asked a few people that I look up to uh, dawned on me that, uh, you know, maybe I should start building this for me instead of him.

00:05:01.923 --> 00:05:07.262
And that was december last year, early december last year.

00:05:07.262 --> 00:05:15.826
I mean, within two weeks of mentally deciding that I didn't know when it was going to happen, I thought maybe in six months a year I'll go out on my own.

00:05:15.826 --> 00:05:31.552
And within two weeks I found your guys's podcast and I have always I've felt like and a lot of people can confirm this that trades are the next big thing in the economy, if it isn't already the big thing.

00:05:31.552 --> 00:05:34.985
But I'm surrounded by people who are doing trades.

00:05:34.985 --> 00:05:42.644
Some of them are doing it really well and some of them they're running the business, some of it, sometimes the business is running them.

00:05:42.644 --> 00:05:54.177
And I was convinced, if there was a trade company married with a really good sales process, that you would have something pretty amazing.

00:05:55.500 --> 00:06:05.214
And when I stumbled across y'all's podcast, I can't remember what the first one I listened to was, but y'all hooked me on the first podcast.

00:06:05.214 --> 00:06:10.232
Within probably six to eight weeks I had listened to every single one of them.

00:06:10.232 --> 00:06:13.288
I listened to a few of them three or four times.

00:06:13.288 --> 00:06:15.947
My wife was starting to get annoyed.

00:06:15.947 --> 00:06:19.110
It's like, okay, stop talking about the Million Dollar Electrician.

00:06:19.110 --> 00:06:21.942
And then I was primed for you guys already.

00:06:22.502 --> 00:06:30.752
And then I was primed for you guys already and I didn't have my master's electrician's license yet.

00:06:30.752 --> 00:06:31.593
So I was choked.

00:06:31.593 --> 00:06:43.529
When I got in the first call at Austin, I said I'm on my road to get that license I think that was December, late December and he said well, unfortunately I can't help you until you have a master's.

00:06:43.529 --> 00:06:58.535
So I was determined to pass my test on the first go, and so the only thing that mattered to me in January was studying the material so that I could get the test, get the license, so that I could join the team.

00:06:58.535 --> 00:07:02.490
And I was able to do it, thank goodness.

00:07:02.490 --> 00:07:10.949
And I signed on with you guys about two weeks into February and then my launch date was the first, and that's the rest of history.

00:07:10.949 --> 00:07:13.004
You want to start?

00:07:13.024 --> 00:07:14.269
Joe, you can, if you want.

00:07:15.620 --> 00:07:34.048
It's one of those things where I'm almost finding a loss of words, Because what you've done has been such major wins and if you just evaluated them on their own, you've done so many really important things that a business owner needs to do to get to this point and you've done it all in a very short period of time.

00:07:34.048 --> 00:07:38.384
Think about this how many of us have actually passed our masters on the first time?

00:07:38.384 --> 00:07:39.666
I know I didn't.

00:07:39.666 --> 00:07:44.206
It's a really hard thing to do, but you did it because your why was bigger.

00:07:44.206 --> 00:07:45.348
I need to do this.

00:07:45.348 --> 00:07:46.091
I got to get it done.

00:07:46.091 --> 00:07:47.185
I have to do it the first time.

00:07:47.185 --> 00:07:51.771
Then you went out and you also have the ability of doing 70-hour weeks.

00:07:51.771 --> 00:07:54.387
You've also gone and learned marketing.

00:07:54.387 --> 00:07:59.170
You've done so many things by being able to say I recognize the process and the company could work.

00:07:59.170 --> 00:08:09.014
So it's just really amazing seeing all the right pieces come together in one person, because I could just see amazing things in your future with the trajectory that you're on.

00:08:09.014 --> 00:08:10.254
Thank you for that.

00:08:11.221 --> 00:08:15.271
Yeah, I'm going to make a comment on this too, because I was picking up on some early things.

00:08:15.271 --> 00:08:17.187
I actually had to start taking notes, Nathan.

00:08:17.187 --> 00:08:24.593
I'm always looking for what makes the kind of person that we see succeed and then jump on a podcast.

00:08:24.593 --> 00:08:37.884
Go from listening to everyone and jump on the podcast and, by the way you're you're only really the second person we've had that austin or I have turned away, gone and got a master's license and then ended up on the podcast with a great story.

00:08:37.884 --> 00:08:39.768
The last one was scott hayes.

00:08:39.768 --> 00:08:43.208
I'm sure you've listened to scott hayes story once or twice already as well.

00:08:43.208 --> 00:08:44.879
Uh, Shout out to Scott.

00:08:44.879 --> 00:08:50.801
He did great things as well, but for you to come in in your first month through 75k, it's clear that that comes from.

00:08:51.302 --> 00:08:52.063
I heard grace.

00:08:52.063 --> 00:09:00.025
The gratitude when you speak, Nathan, is phenomenal, Even quoting Mark, being a better boss than the one you have right now.

00:09:00.025 --> 00:09:04.022
The important thing about gratitude is it sets us in the right direction.

00:09:04.022 --> 00:09:12.654
It sets us in a place of positivity and looking forward and having faith to become more, be more, see more, do more, all of it.

00:09:12.654 --> 00:09:19.611
I also heard autonomy, though Sounds like with your old employer you really had kind of your own reins.

00:09:19.611 --> 00:09:24.972
You had this self-motivated, able to work independent of Mark.

00:09:24.972 --> 00:09:28.360
Is that right?

00:09:28.360 --> 00:09:28.520
Yes, sir.

00:09:28.520 --> 00:09:32.208
And then I'm going to I'm going to comment on what Joe mentioned to the 75 hour weeks.

00:09:32.208 --> 00:09:33.932
That's not small.

00:09:33.932 --> 00:09:35.404
You're working two weeks in one.

00:09:35.404 --> 00:09:42.423
You mentioned your wife maybe coming after you for the podcast and talking about being a million dollar electrician.

00:09:42.423 --> 00:09:46.350
But how does she feel about 75 hour weeks when you're working that hard?

00:09:47.010 --> 00:09:49.053
We were in a, I mean at the time.

00:09:49.053 --> 00:09:57.022
Of course, I didn't do that for five years in a row, that was probably a one and a half two year event, but at the time we were both.

00:09:57.022 --> 00:09:58.644
My wife is amazing.

00:09:58.644 --> 00:10:08.589
She supports me in any any avenue, good or bad, and we both knew what had to be done and it just she's been great.

00:10:08.589 --> 00:10:12.427
She definitely prefers what's happening right now to that.

00:10:12.427 --> 00:10:16.607
In short, in answer to your question, but she's pretty cool.

00:10:16.607 --> 00:10:18.927
I mean, she supported me there.

00:10:18.927 --> 00:10:21.320
She supported me in previous endeavors that didn't work out.

00:10:21.320 --> 00:10:25.567
She supported me when I wanted to join you guys, she supported me.

00:10:25.567 --> 00:10:37.731
I wanted to join you guys, she supported me not quite as aggressively, but she did support me when I moved up to silver with you guys and, uh, I'm super grateful for what she's the part she's played along the way.

00:10:37.731 --> 00:10:39.601
So I hope that answers your question?

00:10:39.642 --> 00:10:41.044
yeah, yeah, it does.

00:10:41.044 --> 00:10:46.182
So many of us would go even on to say like we wouldn't be where we are without our partners.

00:10:46.182 --> 00:10:47.768
I know I'm one of those individuals.

00:10:47.768 --> 00:10:49.380
You, joe 100%.

00:10:49.441 --> 00:10:49.981
Melanie is.

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Honestly I can say that without Melanie in my life I may not have been able to do the things that I've been able to do.

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And I, melanie, if you're listening I love you with all my heart.

00:11:02.899 --> 00:11:05.285
Awesome, nathan, sounds like you're in that club too, brother.

00:11:05.947 --> 00:11:07.812
Absolutely, absolutely.

00:11:08.000 --> 00:11:10.730
You mentioned this moment of making a mental decision.

00:11:10.730 --> 00:11:12.886
What does that look like for you?

00:11:12.886 --> 00:11:19.764
It sounds like you were in this in-between space and all of a sudden, you just said no, I've got to do this, I have to try on my own.

00:11:19.764 --> 00:11:20.587
What does that look like?

00:11:20.587 --> 00:11:22.707
What was the major catalyst?

00:11:25.059 --> 00:11:25.461
What changed that?

00:11:25.461 --> 00:11:25.761
Look like what?

00:11:25.761 --> 00:11:26.363
What was the major catalyst?

00:11:26.363 --> 00:11:26.945
What changed there for you?

00:11:26.945 --> 00:11:32.863
Okay, so this is a recording, so I'll answer it, but it's a very small chance that mark would ever hear this podcast, but there is a chance that he would.

00:11:32.903 --> 00:11:36.331
So do your best to spin this in a positive way if you can.

00:11:36.331 --> 00:11:47.254
But I, uh, I had a conversation with him and, without giving you all the details, it dawned on me that I thought I was a partner in this endeavor with him.

00:11:47.254 --> 00:11:52.412
And it dawned on me in that conversation that I was not a partner.

00:11:52.412 --> 00:12:00.513
I was a well-compensated employee and when that clicked I wasn't motivated to make it any better for him.

00:12:00.513 --> 00:12:06.905
And I don't know if that's exactly when I made the decision for him, and I don't know if that's exactly when I made the decision.

00:12:06.905 --> 00:12:10.236
It definitely started pushing me into that decision, whether it be to go work for someone else or do my own thing.

00:12:10.236 --> 00:12:17.081
But I sat down with a good friend of mine his name is Benjamin Spack and he's known me for a while and I asked him.

00:12:17.081 --> 00:12:19.822
I said, ben, do you think I should go out on my own?

00:12:19.822 --> 00:12:21.624
And he didn't even pause.

00:12:21.624 --> 00:12:22.524
He said yes.

00:12:22.524 --> 00:12:26.246
He said absolutely.

00:12:26.246 --> 00:12:28.149
I don't know why you haven't done it yet.

00:12:28.229 --> 00:12:31.130
Nathan and I was like, well, okay, well, there's one.

00:12:31.130 --> 00:12:32.552
And I go to a different friend.

00:12:32.552 --> 00:12:33.432
His name is William.

00:12:33.432 --> 00:12:39.256
His answer was the same and just as quick, and at some point I have to start.

00:12:39.256 --> 00:12:45.542
I mean, if I'm hearing the answer the same one that I had I go okay.

00:12:45.542 --> 00:12:53.082
Typically, when I do make a choice and the choice is made in my head, I just go for it, regardless of what it is.

00:12:53.082 --> 00:12:56.792
The outcome's not always great, but I have to.

00:12:56.792 --> 00:13:01.682
It'll eat at me until I go nuts, until I figure it out, until I figure it out.

00:13:01.682 --> 00:13:11.629
And on the flip side, just like when I joined you guys, every part of your process I had to do to the best of my ability.

00:13:11.629 --> 00:13:14.792
I couldn't take some of it and throw some of it away.

00:13:14.792 --> 00:13:17.573
That's not why I bought in.

00:13:17.573 --> 00:13:22.797
It was because I needed what you guys offered, and so there's no reason for me to halfway do it.

00:13:22.797 --> 00:13:28.769
And so I mean that's a little bit more than what you asked for, but I hope that answers it.

00:13:29.672 --> 00:13:30.821
Absolutely Phenomenal answer.

00:13:30.821 --> 00:13:31.903
Phenomenal answer.

00:13:31.903 --> 00:13:32.525
And you know what?

00:13:32.525 --> 00:13:37.265
I think that last thing you said is a very strong indicator of success.

00:13:37.265 --> 00:13:40.133
Now, there's a silly way of saying it and there's a serious way.

00:13:40.133 --> 00:13:44.229
Silly way is don't half-ass two things, whole-ass one thing.

00:13:44.229 --> 00:13:47.062
And, realistically, what that means is you're right.

00:13:47.062 --> 00:13:54.922
Without knowing a system to its perfection, you won't know what to cut, and that's the thing.

00:13:54.922 --> 00:14:05.712
In order to learn it the right way, I have a why for every single word that's in there, and unless you knew all those whys, you wouldn't know what to remove.

00:14:05.712 --> 00:14:19.826
So the concept of saying I'm doing it the way you're doing it, and once I have mastered it, then I can adjust it, that is the kind of mindset that you need in order to become a top tier professional, not just salesperson.

00:14:19.826 --> 00:14:24.365
A top tier professional says I need to master what I need to do before I can change it.

00:14:25.128 --> 00:14:26.802
I love that A hundred percent.

00:14:26.802 --> 00:14:27.445
Can I?

00:14:27.445 --> 00:14:28.929
Can I answer that a little bit Touch on?

00:14:28.950 --> 00:14:29.110
that.

00:14:29.200 --> 00:14:30.121
By all means.

00:14:30.121 --> 00:14:33.831
So you said I'm drawing a blank all of a sudden.

00:14:33.870 --> 00:14:36.484
But uh, talking about mastering the process.

00:14:36.484 --> 00:14:37.105
A hundred percent.

00:14:37.326 --> 00:14:37.546
Right.

00:14:37.546 --> 00:14:41.725
So you said knowing the why behind every word that you say.

00:14:41.725 --> 00:14:44.475
That that is to me and I do.

00:14:44.475 --> 00:14:51.316
I do strive to understand those, but it wasn't, and I'm not trying to lift you guys up, but it's just true.

00:14:51.316 --> 00:14:52.038
It wasn't.

00:14:52.038 --> 00:14:54.344
It didn't take long to figure out your guys's why.

00:14:54.344 --> 00:15:04.990
So the why of the word you used didn't matter to me much, because the why of the reason y'all do this was, you know, resounding in me.

00:15:04.990 --> 00:15:07.934
So I think that's for what it's worth.

00:15:07.975 --> 00:15:09.442
So that's powerful.

00:15:09.442 --> 00:15:11.710
Yeah, I got goosebumps, I'm not going to lie.

00:15:14.225 --> 00:15:16.230
You gave a couple of vulnerable moments there, nathan.

00:15:16.230 --> 00:15:17.462
We really appreciate that.

00:15:17.462 --> 00:15:19.970
Of course people want to figure this stuff out.

00:15:19.970 --> 00:15:22.729
You know when I think about why people would want to listen to us?

00:15:22.729 --> 00:15:24.123
Because we're no special people.

00:15:24.123 --> 00:15:30.547
We're just a couple of master electricians with business addictions, as we've said in the past, and really it goes beyond the business too, though.

00:15:30.547 --> 00:15:34.325
It's about helping people and, just like you're commenting, that is our why.

00:15:34.325 --> 00:15:43.812
We want to help lift other people up, because I haven't always felt in place out there either, nor has Joseph Not at all, and it sounds a bit nor have you.

00:15:45.840 --> 00:15:48.269
So I'm going to be vulnerable for a moment too, nathan, and just say you know what?

00:15:48.269 --> 00:15:55.370
What you just said about a hundred percent, just commitment to a process, the agreement you made with us when you came and just decided to.

00:15:55.370 --> 00:16:02.313
You know what I'm going to do, exactly what I say I'm going to do, which is everything, and then I'm going to just stick to the why of it.

00:16:02.313 --> 00:16:06.243
In a weird way, I think we actually needed to hear that today from someone.

00:16:06.243 --> 00:16:14.589
It's a really well-timed message, and I know you're just coming fresh off this win and we didn't actually expect to even record this interview with you today.

00:16:14.589 --> 00:16:21.361
So we do believe everything happens for a reason, and I definitely think that these great things are happening to you for a reason.

00:16:21.361 --> 00:16:25.187
Brother, it's starting to sound like a podcast exit, so I better be careful.

00:16:26.068 --> 00:16:27.071
Time for win of the week.

00:16:27.071 --> 00:16:28.513
What's the win of the week?

00:16:28.513 --> 00:16:29.374
It's Nathan.

00:16:29.374 --> 00:16:38.485
If you're just tuning in here now halfway through the episode or a little bit into it, anyway, nathan, just over 75K in your first 30 days of business.

00:16:38.485 --> 00:16:40.570
This is massive, brother.

00:16:40.570 --> 00:16:46.091
So you've taken us through this mental decision and why you decided to go on your own.

00:16:46.091 --> 00:16:59.442
You also said something that's pretty important and I'd like to explore it for a moment, if that's okay and this is open for all of us to answer this question why is it that we feel we need our friends to tell us if we should start a business or not?

00:17:00.243 --> 00:17:04.404
Ooh, I can tell you what I do with mine.

00:17:04.404 --> 00:17:12.150
At the end of the day, we can only recognize that we have the viewpoints and the view lenses that we do.

00:17:12.150 --> 00:17:24.678
Like I can only see the world through the lens that I am in and I can see, and I recognize that about myself, and I may have a great view, but it's not 360 degrees and it's not 30,000 feet up.

00:17:24.678 --> 00:17:29.825
Great view, but it's not 360 degrees and it's not 30,000 feet up.

00:17:29.825 --> 00:17:55.871
So the people that I go to are my closest friends because they compliment my weak spots and together I can look at it and say, like I can go to my friend Chris or Pete or Josh or Melanie, like all these people can see the world differently than I do, and when I confer with them and we're all agreeing in the right direction, I know I'm seeing the total picture and I feel more confident, and that confidence allows me to continue to drive, for sure.

00:17:56.820 --> 00:17:59.470
Ben is my friend and he's also my devil's advocate.

00:17:59.470 --> 00:18:05.289
If I ever need somebody to disagree with me, he's the one I call.

00:18:05.830 --> 00:18:07.734
That's a good friend, that's a good friend.

00:18:09.301 --> 00:18:14.002
He's a very good friend I'm glad you brought that up my partner, mariel.

00:18:14.002 --> 00:18:17.451
She always says that one of her best friends does that same thing for her.

00:18:17.451 --> 00:18:19.026
I'm glad that you mentioned that.

00:18:19.026 --> 00:18:30.655
That devil's advocate role is important, not just someone to be a yes man or gal or whoever, but someone to challenge you on your thinking and ben's the one that, without a doubt, was immediate.

00:18:30.655 --> 00:18:32.522
Yeah, you should do your own thing, right.

00:18:32.522 --> 00:18:35.230
Yes, okay, very cool.

00:18:35.230 --> 00:18:37.719
So at that point you get a couple yeses.

00:18:37.719 --> 00:18:39.262
You're looking to start your own business.

00:18:39.262 --> 00:18:51.902
What's in the way for you and I'm going to call special attention to something that I think you even ask questions on right away and so many others hinder on this one thing, and it's where is the work going to come from?

00:18:51.902 --> 00:18:53.384
Who are my leads?

00:18:53.384 --> 00:18:54.326
Where are they?

00:18:54.326 --> 00:18:58.762
Was there anything else that you had struggled with at that time?

00:18:58.762 --> 00:19:00.606
Were leads a challenge for you.

00:19:00.606 --> 00:19:01.769
Can you shed some light on that?

00:19:02.893 --> 00:19:06.750
I have been in marketing for a long time in one way or another.

00:19:06.750 --> 00:19:19.064
I had gained a lot of experience with that, with building the generator business, and I built a lot of good relationships along the way, even with those customers.

00:19:19.064 --> 00:19:23.096
And I didn't call those customers, I didn't think that would be fair to Mark.

00:19:23.096 --> 00:19:35.521
But at some point they called me and referred their friends and I am a part of a networking group called B&I and built some really good relationships with them.

00:19:35.521 --> 00:19:43.395
I was in B&I for the generator business, so the relationships were already there when I moved into my own business and everybody in the room was rooting for that.

00:19:43.395 --> 00:19:51.698
People like a underdog story, you know in the room was rooting for that People like a underdog story, you know and so I gained some from that.

00:19:51.698 --> 00:19:53.925
Some of it was a couple, it was just random phone calls.

00:19:53.925 --> 00:19:55.692
I did the good neighbor program.

00:19:55.692 --> 00:19:59.163
They all came from different sources, it was all organic.

00:19:59.202 --> 00:20:03.557
Though Facebook I had a friend of mine this was out of the blue.

00:20:03.557 --> 00:20:07.256
She posted one day and she said these are all the people I use, just in case anybody wants to know.

00:20:07.256 --> 00:20:10.384
And she actually forgot my name so I texted her.

00:20:10.384 --> 00:20:11.549
I texted her immediately.

00:20:11.549 --> 00:20:12.694
I said who's your electrician.

00:20:12.694 --> 00:20:14.756
You know big question mark, exclamation point.

00:20:14.756 --> 00:20:23.317
And she goes oh, I'm sorry, and then she put it on there and then I got two leads from that, just from paying attention, and you just never really know where they're going to come from.

00:20:23.317 --> 00:20:26.219
Just keep pulling from every direction that you can.

00:20:27.601 --> 00:20:35.636
We have this saying, and it's on our Action Leads Now list, and it goes like this more conversations equals more work.

00:20:35.636 --> 00:20:36.941
Do you believe that's true, nathan?

00:20:37.549 --> 00:20:38.451
A hundred percent yes.

00:20:38.451 --> 00:20:54.010
More conversations and taking advantage of the conversations that you get, so you could easily just do the simple thing or you could actually continue the conversation, offer more options and see what happens, which happened a lot this month.

00:20:54.732 --> 00:20:55.193
Incredible.

00:20:55.193 --> 00:21:08.020
Did you have any other concerns going into business where you thought, ah, this is a hold point, this is a constraint, this is a bottleneck, something that's not letting me move forward, or was it smooth sailing from there?

00:21:08.951 --> 00:21:13.741
Nothing smooth sailing, but I felt like I had all the tools that I needed.

00:21:13.741 --> 00:21:18.241
I had all the support that I needed, more than what I could have asked for.

00:21:18.241 --> 00:21:20.457
The fear was getting leads.

00:21:20.457 --> 00:21:26.282
I was so convinced that the process worked that I knew if I could get leads I could sell.

00:21:26.282 --> 00:21:29.055
Convinced that the process worked, that I knew if I could get leads I could sell.

00:21:29.115 --> 00:21:34.364
And the typical fears that go with starting a business is you know, am I going to fall flat on my face?

00:21:34.364 --> 00:21:38.601
How long can I go if I don't get a sale?

00:21:38.601 --> 00:21:42.457
And then there's the up and downs of it's just me right now.

00:21:42.457 --> 00:21:46.987
So you make a sale that feels great, now you got to do the work, and while you're doing the work, you're not making any more sales.

00:21:46.987 --> 00:21:49.444
So you make a sale that feels great, now you got to do the work, and while you're doing the work, you're not making any more sales.

00:21:49.444 --> 00:21:51.785
So you start getting down and then you go make a sale and it's just an emotional rollercoaster.

00:21:51.785 --> 00:21:52.768
So I don't know.

00:21:52.768 --> 00:21:56.319
I learned a lot about myself this month, so I love that.

00:21:56.359 --> 00:21:58.528
I was going to say the things that you've learned.

00:21:58.548 --> 00:22:00.132
Yeah, I was going to say you learning about yourself.

00:22:00.132 --> 00:22:03.336
Like I think more people are going to want to learn about you after this interview.

00:22:03.336 --> 00:22:05.079
I'm not going to lie, you've got something special.

00:22:05.079 --> 00:22:07.182
You really do have something special, man.

00:22:07.182 --> 00:22:08.464
Thank you.

00:22:09.730 --> 00:22:11.474
So you're learning about yourself.

00:22:11.474 --> 00:22:12.938
You're learning your limitations.

00:22:12.938 --> 00:22:22.596
One of the things that, uh, that's really interesting about this interview is we've barely had time to even process what made up that $75,000.

00:22:22.596 --> 00:22:27.122
Can we go a bit into your big month and how it became such a great month for you?

00:22:27.122 --> 00:22:28.785
Sure, all right.

00:22:28.785 --> 00:22:37.223
So would you say that this was like one $70,000?

00:22:37.243 --> 00:22:38.811
sale and 10 $500 sales no definitely not.

00:22:38.832 --> 00:22:39.815
Is there some significant ones in the mix?

00:22:39.815 --> 00:22:43.680
Along with some basics, tell us a bit about your sales experience this month so far.

00:22:44.289 --> 00:22:46.878
Well, I'll start with the one that I was the most proud of.

00:22:46.878 --> 00:22:48.976
There was a lady that I went to go see.

00:22:48.976 --> 00:22:55.201
Her name was Kelly Herr and she wanted me to add two plugs and a doorbell to her house.

00:22:55.201 --> 00:22:59.319
And when I showed up, I just we went to the panel.

00:22:59.319 --> 00:23:01.939
We looked at some things on her panel.

00:23:01.939 --> 00:23:12.038
She had a federal Pacific panel inside of a laundry closet not a laundry room, a laundry closet and it had no cover on it.

00:23:12.038 --> 00:23:14.317
The cover was nowhere to be found.

00:23:14.738 --> 00:23:15.059
Naturally.

00:23:16.053 --> 00:23:18.359
And the dryer was right beside it.

00:23:18.359 --> 00:23:22.798
Everybody knows that dryer lint is the most flammable thing in your house.

00:23:22.798 --> 00:23:24.343
It seems other than natural gas.

00:23:24.343 --> 00:23:28.299
And the dryer wasn't connected to its vent.

00:23:28.299 --> 00:23:36.933
So the Federal Pacific panel was covered in dryer land and so was the entire room and everything within me.

00:23:36.933 --> 00:23:38.358
Not to address it right then.

00:23:39.171 --> 00:23:45.798
We just continued to talk, continued to move past it, walk through the play, and it ended up being a two-opportunity close.

00:23:45.798 --> 00:23:50.452
So, second opportunity when I called her, she wasn't able to meet me.

00:23:50.452 --> 00:23:51.898
Originally it was her, her husband.

00:23:51.898 --> 00:23:55.018
When I called her, she said she wanted.

00:23:55.018 --> 00:23:56.342
She's not been able to meet.

00:23:56.342 --> 00:23:58.795
They do the runner around.

00:23:58.795 --> 00:24:00.701
And finally we were able to meet.

00:24:01.009 --> 00:24:06.050
But leading up to that point, I was talking to my friend Ben and I said, ben, I.

00:24:06.050 --> 00:24:16.124
I was talking to my friend Ben and I said, ben, I find myself at a place where I really need to do this correctly, not for me, not for the sale, but to keep them safe.

00:24:16.124 --> 00:24:19.778
And I didn't realize that about me until I was in that moment.

00:24:19.778 --> 00:24:27.013
I was like Ben, I hope they pick at least this option so that I can walk away knowing that that house is at least in a better place than it was.

00:24:27.013 --> 00:24:28.895
So I spent a lot of time.

00:24:28.895 --> 00:24:40.964
I role-played with my wife, I role-played with Ben, all for the reason of making sure that I didn't leave anything on the table for them, and it went really well.

00:24:41.005 --> 00:24:43.006
They didn't pick the top option.

00:24:43.006 --> 00:24:55.019
The top option was a complete rewire, but at least they now have an emergency shut-off system in their laundry room not covered in lint.

00:24:55.019 --> 00:24:57.589
They have smoke alarms now and I feel much better walking away from that, and that ended up being a ten thousand dollar sale.

00:24:57.589 --> 00:25:10.804
What I was most proud of from that one because somewhere along the way I found out about me that I didn't care about the money more than I cared about keeping them safe.

00:25:10.804 --> 00:25:12.226
So that was.

00:25:12.226 --> 00:25:13.267
That was really cool moment.

00:25:14.955 --> 00:25:17.950
That's amazing, you know, like the fact that you didn't know that about yourself.

00:25:17.950 --> 00:25:22.801
It's almost like fire determines the crucible strength you need in order to be.

00:25:22.801 --> 00:25:27.321
In order to make steel, you have to cook it to an extent where you remove the iron and all the carbon from it.

00:25:27.321 --> 00:25:31.681
You literally went into your situation where you put yourself into a crucible and you came out with steel.

00:25:31.681 --> 00:25:33.296
That's very impressive.

00:25:34.470 --> 00:25:38.678
You said something really, really important there and I want to call attention to it, if I can.

00:25:38.678 --> 00:25:42.760
And it was the moment where you realized the hazard here.

00:25:42.760 --> 00:25:45.857
Why didn't you just tell her when you first saw it?

00:25:45.857 --> 00:25:50.298
Mm-hmm it.

00:25:50.298 --> 00:25:55.337
Well, I hear this one, you're on the spot I know this is new to you, but something was telling you.

00:25:55.378 --> 00:26:05.251
Hey, I can't say this now, and there's a reason for that well, the short answer is I know I'm not supposed to um, but the based on what you guys have taught.

00:26:05.251 --> 00:26:09.875
But maybe I may and I don't know if it's true, but maybe the why began there.

00:26:09.875 --> 00:26:11.998
But I knew that it had to be fixed.

00:26:11.998 --> 00:26:21.175
And my typical gut reaction to anything is if I don't know the answer, if I don't know the best way to approach something, I don't say anything at all.

00:26:21.175 --> 00:26:27.300
Sometimes it's a good thing, sometimes it's a bad thing, but I've lost arguments because of that which drive me crazy.

00:26:27.470 --> 00:26:40.255
But I knew that if that is something that I could address, I need to do it correctly and then bring it all up later so that it doesn't feel like an upsell, so that I can give them the six options so they don't feel upsold.

00:26:40.255 --> 00:26:43.541
They just see a clear cut way to address it.

00:26:43.541 --> 00:26:53.085
It just so happened that you had went over a six-option close for a very similar thing with Raul a week before that in a bronze sport class.

00:26:53.085 --> 00:26:56.153
I listened to that probably six times, joe.

00:26:56.153 --> 00:27:07.736
I was determined to get that articulation as close to it as I could, and so I guess the reason was to make sure that when I did bring it up, I did it the right way I want to jump all over this.

00:27:09.393 --> 00:27:11.619
First off, every time you're saying something, I'm just so happy.

00:27:11.619 --> 00:27:13.195
But can I tell you the reason why?

00:27:13.195 --> 00:27:14.976
I'm sure people are wondering why?

00:27:14.976 --> 00:27:15.838
Sure?

00:27:15.910 --> 00:27:18.857
So imagine this from the reverse situation, right?

00:27:18.857 --> 00:27:20.182
You're this customer.

00:27:20.182 --> 00:27:27.640
All you've done is called someone for two plugs and a doorbell, and the first thing that they asked for is they want to go see your panel.

00:27:27.640 --> 00:27:38.153
Okay, for a customer's mind, if you can't articulate it the right way, they have no idea why, right?

00:27:38.153 --> 00:27:41.529
Or the second thing is that the moment that the electrician sees it in this customer's perspective, imagine they go oh well, what do we have here?

00:27:41.529 --> 00:27:43.531
Do you know this is a fire hazard?

00:27:43.531 --> 00:27:45.193
Do you know you've covered it in lint?

00:27:45.193 --> 00:27:46.655
Do you know this is a danger?

00:27:47.416 --> 00:27:49.420
And this customer now feels pressure.

00:27:49.420 --> 00:27:51.823
They feel pressure to make a decision.

00:27:51.823 --> 00:27:53.925
They feel pressure to move on this immediately.

00:27:53.925 --> 00:27:57.519
They have to understand if the electrician is not actually being truthful with them.

00:27:57.519 --> 00:28:08.118
So it's a very critical moment in this customer's mind and if you do it the wrong way, even your best intentions, like this is a known fire hazard.

00:28:08.118 --> 00:28:09.853
You know it's going to burn.

00:28:09.853 --> 00:28:13.911
It's not if it's when it's going to burn and this customer doesn't know that.

00:28:13.911 --> 00:28:27.055
So if you actually do it the right way which you did you can control the flow of the information so that you can control the emotion and keep it from expanding beyond what it should be.

00:28:27.055 --> 00:28:41.813
You can talk to the customer in a way that's non-threatening, you can do so in a way that's non-pushy and, as a result, you can have happier customers moving on larger projects without feeling like there was an ulterior motive to make these suggestions.

00:28:41.813 --> 00:28:48.702
So you did all the things, maybe not knowing why you did it, but the result was very clear.

00:28:49.644 --> 00:28:50.184
Yeah, for sure.

00:28:50.184 --> 00:28:53.859
It's a lot like trying to help a wild animal.

00:28:53.859 --> 00:28:57.498
The intention's fine, but if you do it incorrectly you're going to get bit.

00:28:58.280 --> 00:28:58.682
Exactly.

00:28:58.682 --> 00:29:00.737
You know there's actually an expression with that.

00:29:00.737 --> 00:29:09.114
You know there's someone who ended up picking up, had a snake fall into a fire and the man reached out into the fire to pull out the snake and the snake bit him.

00:29:09.114 --> 00:29:15.497
And his friend said to him well, why would you ever reach the snake Like, why would you, why aren't you mad that he bit you?

00:29:15.497 --> 00:29:17.829
Well, it's a, it's a nature.

00:29:17.829 --> 00:29:21.355
It's in the nature of the snake to bite and it's in the nature of me to help.

00:29:21.816 --> 00:29:22.957
We're just being the way we are.

00:29:22.957 --> 00:29:24.659
Yeah, I love that.

00:29:24.659 --> 00:29:29.865
Unfortunately, to help we can't necessarily make strong recommendations.

00:29:29.865 --> 00:29:32.915
Influence doesn't rush.

00:29:32.915 --> 00:29:35.797
Influence is never rushed even.

00:29:35.797 --> 00:29:39.298
It has to be slow and calculated and methodical.

00:29:39.298 --> 00:29:43.080
And, nathan, it sounds like you put in a ton of effort to help that person.

00:29:43.080 --> 00:29:50.904
I hope you got a five-star review for that one because you certainly deserve it, my friend, were there any other notable sales throughout the month?

00:29:51.446 --> 00:29:52.852
There was one that I thought was pretty cool.

00:29:52.852 --> 00:29:55.237
I went on a generator maintenance call.

00:29:55.237 --> 00:30:02.602
Literally I asked Joseph for questions on bronze support, maybe a week before that, on the best way to approach a generator maintenance.

00:30:02.602 --> 00:30:04.849
I don't know if you remember, joseph, I do actually remember this conversation.

00:30:04.863 --> 00:30:05.537
This is a good one maintenance.

00:30:05.557 --> 00:30:07.400
I don't know if you remember, joseph, but you actually remember this conversation.

00:30:07.400 --> 00:30:09.943
This is a good one and I did it as I did it, exactly the way you told me to do it.

00:30:09.943 --> 00:30:11.045
I did the load test.

00:30:11.045 --> 00:30:14.477
We walked to the house, checked major connections in the house.

00:30:14.477 --> 00:30:18.712
She ended up having some GFIs in the right place, some not.

00:30:18.712 --> 00:30:29.634
She had some open wiring, an old panel that was past its due date, and she looked at it and she goes well, we need this.

00:30:29.634 --> 00:30:30.798
So, yeah, let's do it.

00:30:30.798 --> 00:30:38.960
All you know and I was I was actually pretty, for some reason, very, very afraid of that one because I was just there to do a maintenance call.

00:30:38.960 --> 00:30:48.057
But in spite of the fear, like I have a strange psyche, if I'm afraid of something, I usually run right at it and hope for the best.

00:30:48.057 --> 00:30:53.117
That's the reason I said yes to the podcast and I did it today because I was scared of it.

00:30:53.117 --> 00:30:54.441
So here, we are.

00:30:55.290 --> 00:30:59.981
You have a story that's worth sharing and I actually want to get into the situation that you're saying.

00:30:59.981 --> 00:31:07.339
I was scared of it because I've been in those situations and that emotion is so interesting because you're right.

00:31:07.339 --> 00:31:09.653
You did just go there for a maintenance.

00:31:09.653 --> 00:31:14.530
It was a three or $400 ticket, right, maybe you're lucky if you sell the next to your service.

00:31:14.530 --> 00:31:16.513
But what was the ticket on what you sold?

00:31:16.513 --> 00:31:18.678
47, 80.

00:31:18.678 --> 00:31:21.905
Okay, so you 10X the sale.

00:31:21.905 --> 00:31:28.359
That it could have been right, and it was such an unusual circumstance that you became afraid of it.

00:31:28.359 --> 00:31:34.787
That's actually a critical moment, because what it's doing for you is it's showing you the possibility of simply offering it.

00:31:34.787 --> 00:31:38.700
You didn't push it, you simply said this is what I'm seeing.

00:31:38.700 --> 00:31:41.247
You have complete control of what you'd like to do.

00:31:41.247 --> 00:31:43.018
How would you like to proceed with this?

00:31:43.018 --> 00:31:48.558
And the customer was able to be safer, more comfortable, have better peace of mind.

00:31:48.558 --> 00:31:51.471
What would have happened if you didn't even offer the options?

00:31:51.471 --> 00:31:52.214
Wouldn't?

00:31:52.977 --> 00:31:53.919
that have been a bigger crime.

00:31:53.939 --> 00:31:56.203
I agree, it's really amazing.

00:31:56.203 --> 00:32:01.038
I love that you did the thing you did 10X, 10x.

00:32:01.339 --> 00:32:03.484
That's awesome, really good stuff.

00:32:03.484 --> 00:32:14.906
So you've had a couple of great sales, great experiences, and that, coming from even a maintenance call and upgrading to that level, clearly means that you're providing that level of value and intent with every customer.

00:32:14.906 --> 00:32:33.086
It's only a matter of time, nathan, let me ask you a hard question, though, at this point, knowing what you know now you're a month in having exceeded $75,000 in your first month Do you think you could have done it better If you could go back and change anything, would you?

00:32:34.056 --> 00:32:39.586
You're talking about the month based on how refined my process was, or before you guys.

00:32:40.247 --> 00:32:41.087
Yep, what do you mean?

00:32:41.087 --> 00:32:46.405
Yep, let's start with the month, and if there's something before us, then go into that too uh, there's a couple.

00:32:47.489 --> 00:33:01.020
In the first week I learned how valuable value articulation was, because I found out that I had two customers that were very it left me very uncomfortable with what they ended up choosing.

00:33:01.020 --> 00:33:16.898
They had a lot more things they should have picked, but because I didn't articulate it correctly, they went with a cheaper option and I felt responsible for them because I didn't do it correctly and once I I wish I could go back and do those again.

00:33:16.898 --> 00:33:25.462
Uh, mainly not even because I wanted to pick something better, just so I know that I I gave them the best of me and then they made a decision based on that.

00:33:25.462 --> 00:33:32.228
But I would say that's the thing that I would definitely go back and change for the month.

00:33:33.095 --> 00:33:37.942
You know I don't want to take your momentum for the next thing, but the cool thing is you can.

00:33:37.942 --> 00:33:40.644
You can actually go back and redo this.

00:33:40.644 --> 00:33:42.781
That's the best thing about what we do.

00:33:42.781 --> 00:33:51.942
When you offer your lifetime crash certificate guarantee, you can come back in six months to a year and say, listen, I've guaranteed what we've done for life.

00:33:51.942 --> 00:34:08.461
All I ask is that I come back to inspect the connections and ensure that there's nothing changed from thermal heat or just from whatever conditions are there, and you come back and you're in the home of the customer doing the tests and you can even ask a question like hey, I'm really grateful that I had the opportunity to serve you with this.

00:34:08.461 --> 00:34:10.438
Actually, I've been thinking about this.

00:34:10.438 --> 00:34:11.664
If you don't mind, can I ask you a question?

00:34:12.478 --> 00:34:18.342
I know initially, when we discussed addressing your main electrical system, we had talked about you not having electronics protection.

00:34:18.342 --> 00:34:27.617
I don't really remember, but can having electronics protection?

00:34:27.617 --> 00:34:27.740
I don't really remember.

00:34:27.740 --> 00:34:27.918
Can you tell me why you chose not to have that taken care of?

00:34:27.918 --> 00:34:39.380
And now you're experiencing a conversation in an authentic way, with them having clear value, whether you've sold them something or not, because either they're still going to be guaranteed a lifetime guarantee or they now have something else to kick around in their heads and say you know, why did I say no to that?

00:34:39.380 --> 00:34:41.286
That does make sense to have and you go.

00:34:41.286 --> 00:34:42.288
Well, I have the options right here.

00:34:42.288 --> 00:34:44.800
I saved them from last year because we honored this agreement.

00:34:44.800 --> 00:34:46.001
I would like to proceed.

00:34:46.001 --> 00:34:46.903
I love that.

00:34:47.666 --> 00:34:48.929
Awesome, really good stuff.

00:34:48.929 --> 00:34:53.862
And so, nathan, just to get clarity on that, if you could go back to that, what would you change?

00:34:53.862 --> 00:34:57.625
Just how you present your options better, or is there anything else?

00:34:58.105 --> 00:34:58.865
Observations.

00:34:58.865 --> 00:35:00.327
Observations is what I would change better.

00:35:00.327 --> 00:35:07.860
Yes, I guess options too, because you read that top option and you have to say this is what we're doing and this is why we're doing this.

00:35:07.860 --> 00:35:09.920
This is what we're doing, this is why we're doing this.

00:35:09.920 --> 00:35:12.983
I more or less just read it like a script.

00:35:12.983 --> 00:35:21.987
I embellished a little bit, but it also it forced me to also really focus on why those things were important.

00:35:21.987 --> 00:35:29.367
You know, like suffice it to say and embarrassingly, I didn't know why gas ground was important before I started this.

00:35:29.367 --> 00:35:39.338
So now I know exactly why gas ground is important, which made me a better electrician and now I can relate to the customer better.

00:35:39.338 --> 00:35:51.525
But I guess observations, articulating it to where they can see why I'm bringing it up, why it's important, and then reading it to them and saying why it's related to the things that we talked about in the observations.

00:35:52.394 --> 00:35:53.420
That is 100% right.

00:35:53.420 --> 00:36:09.242
Really, when you're saying, that last thing you said is the tie to everything, if the customer can see why you're offering it but why it's related to the thing that they called you for, it's not an upsell, because that's the biggest fear that someone has.

00:36:09.242 --> 00:36:10.778
He came to my home.

00:36:10.778 --> 00:36:12.985
I asked him for this, I asked him for an outlet.

00:36:12.985 --> 00:36:15.938
He sold me a generator, right Like.

00:36:15.938 --> 00:36:16.922
No one wants to feel like that.

00:36:16.922 --> 00:36:23.688
But if you're like, listen, I was tuning up your generator and naturally I'm inspecting the gas because it's powering your generator.

00:36:23.688 --> 00:36:27.666
Well, I'm doing a thorough check and I found you didn't have a major safety system attached to it.

00:36:27.666 --> 00:36:29.882
Is it wrong of me to at least bring it to your attention?

00:36:29.882 --> 00:36:31.963
You don't have to buy it, but at least bring it to your attention.

00:36:31.963 --> 00:36:33.559
How is that pushy?

00:36:33.559 --> 00:36:35.579
There's no shame in it.

00:36:35.659 --> 00:36:36.081
I love it.

00:36:36.081 --> 00:36:37.204
I love what you're doing.

00:36:37.204 --> 00:36:51.018
That's my favorite question that you ask.

00:36:51.018 --> 00:36:53.686
Is it wrong of me to bring it up, or is it wrong of me to ask, because what's the answer you usually get when you ask it, though?

00:36:53.686 --> 00:36:54.469
Oh, they said no, of course not bingo.

00:36:54.469 --> 00:36:55.893
But of course my wife hates it when I ask her the question now.

00:36:55.914 --> 00:36:58.925
So thank you for that you know if it makes you feel better.

00:36:58.925 --> 00:37:02.521
Um, I, I relate with that concept where you're talking about your wife can be frustrated with you.

00:37:02.521 --> 00:37:11.103
I have an obsession with sales and psychology and theology and like all these things and I talk to my wife about it constantly.

00:37:11.103 --> 00:37:22.182
So when I was training and coming up and doing everything, my wife would literally be like listen, turn off the podcast turn off the recording, throw the CD out the window Like we got to stop talking about sales now.

00:37:23.255 --> 00:37:24.481
So you know what May that be.

00:37:24.481 --> 00:37:29.039
The biggest problem you have is that you can talk about how frustrated your wife was that you were so interested in growing.

00:37:30.762 --> 00:37:32.027
Good story to tell in the future man.

00:37:32.027 --> 00:37:36.436
And it seemed like we triggered a memory of something else, maybe an answer for something else.

00:37:36.436 --> 00:37:41.041
Is there anything before the program that you feel and you wish you would have done differently Before the program?

00:37:41.061 --> 00:37:50.739
I guess the only thing different and you wish you would have done differently before the program I guess the only thing different is I wish I would have started investing in myself sooner, and the simple answer would be to find you guys sooner.

00:37:50.739 --> 00:37:53.925
But nothing comes to mind all right.

00:37:54.226 --> 00:37:55.737
Well, that was, that was good enough.

00:37:55.737 --> 00:37:59.347
So, nathan, now let's turn this outward and look towards someone else.00:37:59.347 --> 00:38:09.038


If, uh, your friend ben or someone similar who's an electrician comes to you in fact I think someone just did, but without going to names they come to you.00:38:09.038 --> 00:38:14.896


What would you suggest for them to get started in business and to improve themselves?00:38:15.856 --> 00:38:18.217


invest in themselves as quickly as possible.00:38:18.217 --> 00:38:32.025


I, I know a lot of electrical things, but I don't know anything about business, and it took some time to find the right people to invest in.00:38:32.025 --> 00:38:37.528


I mean, I did look around for like a minute, but I don't know.00:38:37.528 --> 00:38:41.070


Find somebody that you believe in and just copy and paste.00:38:41.070 --> 00:38:41.871


It's really.00:38:41.871 --> 00:38:43.873


It's really that simple.00:38:43.873 --> 00:38:47.641


I would love to have a long theological answer to that, but I think it's really that simple.00:38:48.356 --> 00:38:53.222


So you know, I appreciate that and I appreciate the simplicity of it, and this isn't about a plug for us.00:38:53.222 --> 00:38:59.481


I love what you're saying because we've both invested in ourselves to the nth degree as well.00:38:59.481 --> 00:39:06.284


At this point, I think I'm a quarter million dollars in investments between our different businesses and history.00:39:06.284 --> 00:39:08.615


So can you help us with a question, though?00:39:08.615 --> 00:39:16.684


Obviously, if someone's listening to this, maybe they're already on to our stuff, but if they're just listening for the first time, how did you make that decision?00:39:16.684 --> 00:39:23.387


If you looked elsewhere not to say any names or anything but what made you decide to come this way with us?00:39:24.215 --> 00:39:25.157


It is a hard question.00:39:25.157 --> 00:39:27.382


It's forcing me to answer it, though.00:39:27.382 --> 00:39:54.262


So I, like I said earlier, I didn't know about myself that I actually did care about people's safety, which sounds horrible to say out loud but I was drawn to the fact that you guys did, and once I found out why you guys did what you did, it was people like just say to your answer of people that are in the program don't, don't meet any part of the process with any any of your own ideas, because you guys already figured it out.00:39:54.262 --> 00:40:00.440


I mean, just implement and then respond and then change things if you want to.00:40:00.440 --> 00:40:03.768


But but that's the best answer I have for you, clay.00:40:03.768 --> 00:40:06.061


I'm sorry if it's not what you're looking for.00:40:06.081 --> 00:40:10.043


Don't apologize, man, it's not about looking, it's about your authentic point of view.00:40:10.043 --> 00:40:12.813


We learn from you as much as you learn from us.00:40:12.813 --> 00:40:17.045


Right, and what's your experience, just quick, been in the community so far?00:40:17.045 --> 00:40:25.822


I know you mentioned borrowing some highlights that were meant for Raul at one point and watching some of that class time, a half dozen times to practice with.00:40:25.822 --> 00:40:28.376


Have you been able to integrate with some of the community?00:40:28.376 --> 00:40:29.679


What's your feeling there so far?00:40:30.260 --> 00:40:32.347


could you rephrase the question if you don't mind?00:40:32.715 --> 00:40:33.418


sure, sure.00:40:33.418 --> 00:40:44.588


Since joining the program I know you've only been in it for about a month have you been able to maybe strike some different relationships, or how has the community been a part of your growth so far?00:40:45.514 --> 00:40:51.021


I think it definitely helps seeing other people struggle and and find themselves.00:40:51.021 --> 00:41:02.552


You know, from my point of view to theirs, being having access to that many electricians that are all trying to do the same thing and seeing what works and what doesn't has been super helpful.00:41:02.552 --> 00:41:11.244


There's a bit of a healthy competitiveness that helps me, which kind of keeps me accountable in some ways.00:41:11.244 --> 00:41:12.981


I really appreciate that.00:41:12.981 --> 00:41:14.621


I didn't expect that part of it.00:41:14.621 --> 00:41:19.822


Sometimes people ask questions that I didn't expect and that I needed to know the answer to.00:41:19.822 --> 00:41:20.644


That's been helpful.00:41:21.414 --> 00:41:30.056


You don't know what you don't know, know, you don't know it of course, yeah, that's all right, so I can take it right now I've got one more question for you.00:41:30.538 --> 00:41:32.222


Uh, you mentioned an upgrade to silver.00:41:32.222 --> 00:41:34.755


We're super excited to have you there with us.00:41:34.755 --> 00:41:37.943


Uh, what are you most excited about for going to the silver level?00:41:37.943 --> 00:41:38.927


Why is that important to you?00:41:38.927 --> 00:41:39.835


You?00:41:39.876 --> 00:41:42.061


said this is recorded so I don't want to offend anybody.00:41:42.061 --> 00:41:52.601


But what sold me, which I was pretty much already sold when I talked to reina last thursday I think it was thursday which I expected?00:41:52.601 --> 00:42:03.416


The caliber of people and the caliber of businessmen that would be willing to spend that much money on themselves are probably going to ask more interesting questions and have a lot more to offer.00:42:03.416 --> 00:42:10.177


I uh, I hate that answer because of what it might appear like I think about the bronze, but it's just.00:42:10.177 --> 00:42:11.599


It's just the true answer.00:42:11.599 --> 00:42:18.360


There were definitely high caliber people in both, but I just expected more in the silver.00:42:18.360 --> 00:42:22.288


My gut reaction is to say am I wrong for that, joe?00:42:25.802 --> 00:42:26.585


you're definitely not.00:42:26.585 --> 00:42:28.268


I'm gonna you're not wrong.00:42:28.309 --> 00:42:30.414


I'm gonna answer this one my own lines at me.00:42:30.434 --> 00:42:35.545


This I can tell that you don't want to offend anyone, and I don't think you did.00:42:35.545 --> 00:42:40.121


I think that's wise and I think that's why we rise up in the programs we're into.00:42:40.121 --> 00:42:49.679


You know, in the program that we're currently a part of at our coaches, we're at their elite level, which is their gold level, and, it's true, the class size shrinks a bit.00:42:49.679 --> 00:43:03.768


The intent is higher because these people have spent more on themselves, and anyone who's willing to invest that, that much in themselves I think you're right, Nathan is someone worth being in a room with and seeing what they know and what they're experiencing.00:43:03.768 --> 00:43:05.782


So we're super proud of you, brother.00:43:05.782 --> 00:43:07.822


We couldn't be happier with your progress.00:43:07.822 --> 00:43:11.005


We're surprised by this call on our calendar so soon.00:43:11.005 --> 00:43:14.806


We're surprised by your 75K first month in business.00:43:14.806 --> 00:43:16.219


All good things.00:43:16.219 --> 00:43:18.302


We're just so happy.00:43:18.302 --> 00:43:19.920


Joe, do you want to add anything to that?00:43:26.856 --> 00:43:37.425


I mean, I feel like I've been sharing praise throughout the entire session, but I don't want this session to end without you really conceptualizing and taking this in personally is that you have something special, and the thing that's special is so many of us can be motivated by money, right?00:43:37.425 --> 00:43:39.318


Isn't it just said that money is the root of all evil?00:43:39.318 --> 00:43:54.144


But the thing that you've continued to point at every single time was I didn't know this about myself, but I care more about helping people than I do about the money, and that has been not something you've just said.00:43:54.144 --> 00:44:00.836


It's something that's very clearly of value, that you have because it's come up in multiple different situations and scenarios.00:44:00.836 --> 00:44:15.842


If you can continue that and operating at that level, you'll be able to create something that no one will touch, because your why will be so pure and so strong that no one, not even your competitors, could refute you Super powerful.00:44:15.862 --> 00:44:16.344


I appreciate that.00:44:16.344 --> 00:44:19.759


Anything else, you wanted to add Nathan to this episode.00:44:19.759 --> 00:44:22.875


Before I wrap us up with some big updates that people are going to want to hear.00:44:23.996 --> 00:44:25.882


I just want to thank you guys for what you do.00:44:25.882 --> 00:44:28.161


I couldn't do it without y'all.00:44:29.054 --> 00:44:34.563


We may be the GPS but you took the wheel, you were the one who did the things, man.00:44:36.798 --> 00:44:40.547


Joe, you keep saying that in all the support meetings you say I'm just the GPS.00:44:40.547 --> 00:44:41.655


You got to do what you want.00:44:41.655 --> 00:44:44.860


But typically you put the destination in your GPS.00:44:44.860 --> 00:44:46.722


If you don't follow it, you're not going to get there.00:44:46.722 --> 00:44:51.449


So I always think it's an ironic statement that you say yeah well, I appreciate that.00:44:51.469 --> 00:44:52.231


That's good context.00:44:52.231 --> 00:44:54.277


That's good context Pretty much.00:44:54.277 --> 00:44:56.559


It means you have to take action on the advice.00:44:56.679 --> 00:44:57.722


The advice can be great.00:44:57.762 --> 00:44:59.885


If you don't turn right, you end up going straight.00:45:00.545 --> 00:45:02.228


Of course, very humble approach.00:45:02.228 --> 00:45:03.391


Thank you so much, nathan.00:45:03.391 --> 00:45:05.081


New and exciting stuff.00:45:05.081 --> 00:45:05.402


Guys.00:45:05.402 --> 00:45:07.262


We've got a ton coming in the podcast.00:45:07.262 --> 00:45:08.960


We've got a ton coming up.00:45:08.960 --> 00:45:15.248


Form of our SLE app is going to be in the app store here in just the early stages of May.00:45:15.248 --> 00:45:22.768


It's been delayed a couple of times but on that we're already loading this thing with different calculators, different tools, resources that we share in the program.00:45:23.474 --> 00:45:39.780


Speaking of resources, for the first time ever we've released pretty well a whole class actually with another client that you guys know from the podcast, dorian, at the gold level, a full zero AI call, review, objection, handle, joe first role plays it.00:45:40.195 --> 00:45:54.516


Then Dorian actually blows us all away by in some ways beating Joe and causing Joe to buy from him or at least set that next appointment, which was awesome, and some great mindset stuff there about becoming a multiple seven figures electrician in service.00:45:55.137 --> 00:46:20.335


On top of that, one of our former clients is moving overseas, has actually shut his shop down, pulled the wraps off the vans, wasn't able to find a buyer that he trusted, just like Nathan said today Edwin Castro and so we're going to have Edwin back on the show and he's going to talk to us live from Romania about why he decided to shut it down, get his license over there and make these massive life changes.00:46:20.876 --> 00:46:26.628


And of course, we're in support of this, because business is what fuels all of this growth, no matter where we decide to take it.00:46:26.628 --> 00:46:49.027


On top of that, we've got our new coach, jacob, going to join us, not just for an intro, but we've got another episode where we're going to break down the client circuit analyzer and go deep on the tech, the sales aspects of it and how to not use this device for evil, which we start to hear is happening in the marketplace, and where this device is reliable and where it's maybe not so much.00:46:49.027 --> 00:46:53.987


So we're going to go deep on that for an entire episode and so much more, you guys.00:46:53.987 --> 00:47:03.056


So please come back, please join us, Please reach out wherever you heard us first, like, subscribe, leave a review and share it with an electrician, you know.00:47:03.056 --> 00:47:12.405


And if you want that class, that 35 minute video we're sending out, just comment, class wherever you heard this first, and we can't wait to see you again next week.00:47:12.974 --> 00:47:14.059


Take care, be blessed.00:47:14.079 --> 00:47:20.126


Can't wait to see you soon and that's a wrap for today's episode of the Million Dollar Electrician Podcast.00:47:20.295 --> 00:47:24.659


We hope you're buzzing with new ideas that charge up to take your business to the next level.00:47:24.760 --> 00:47:28.641


So don't forget to subscribe, leave a review and share the show with fellow electricians.00:47:28.641 --> 00:47:30.971


Together, we'll keep the current flowing.