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Hello, hello, hello and welcome to the Million Dollar Electrician podcast where we help home service pros like you supercharge your business and spark up those sales.
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I'm Joseph Lucani and, together with my co-host, Clay Neumeier, we're here to share the secrets that have helped electricians sell become a million dollar electrician.
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All right and welcome back.
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We've got Nathan here with us today.
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Nathan's coming off a massive month.
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Nathan, tell us what's the record this month.
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How much did you do in sales month?
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Nathan, tell us what's the record this month.
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How much did you do in sales?
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I did $75,005 in sales this month.
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Awesome, awesome.
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And now here's the surprise for everyone how long you been in business, brother?
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I launched March 1st and today's April 2nd, so 31.
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Go ahead Joe.
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One month and one day and you've generated from.
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Like this is insane, Like I want everyone to hear this.
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He just started business, implemented the thing and has a $75,000 a month.
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Nathan, you are like literally sucking down the nitrous at this point.
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Like this is full gas.
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Well, I'm just showing up, that's all I got to do so.
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And, like Joe always says, we're the GPS, but you're the one that's got to take the steps and go and make that drive right.
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So you've clearly been taking those steps, man, and I personally want to congratulate you on a great first month.
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Thank you, I appreciate that.
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Can I tell you guys a bit of a secret, though?
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Sure, though, there's something that happens when a brand new business is formed and they come to us for some support and some guidance, in that we know this process works.
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But, let's face it, someone brand new to business, this is a fire hose man.
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There's a lot going on, a lot that you had to go through to even do that.
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So we've got some questions.
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Today we're going to break into this story with Nathan.
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We're going to learn all about how he went from zero to 75.
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Was it 75K or am I getting the number?
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wrong.
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Can't forget the $5.
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Can't forget the $5 in the end.
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Zero to 75,000 in 31 days of business.
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This is remarkable.
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So, nathan, we're going to have to start a bit at the beginning.
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Tell us a bit about when you became an electrician and why you decided to go into business for yourself.
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I've been an electrician off and on since 2009 for my previous employer.
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I was helping him when he was on the tools and then I took a hiatus, tried a few things and then back in 2017, he hired me on full time and it just kind of took off from there.
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He even told me then.
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He said I don't expect to have a leadership role for you.
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He said I'm pretty well booked up there, but I'll give you all the hours you want and all the overtime you want.
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So I worked, for I was in quite a hole at that point.
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I worked 70, 75 hours a week for a year to get out of that hole and he was gracious enough to give me those hours.
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But I got out of the hole and, just like anybody, when they get their head out of the water, they start looking around.
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So about three years ago I had planned on going on my own.
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I'm glad I didn't.
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But I came to the employer's name is Mark and I asked him is there something that we can do that can grow?
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Is there something that I can be in control of?
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Basically, I just want you to count.
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The money was what I told him and he said well, he'll think about it, and we came up with something ended up being generators.
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At the time, and my first year with him, I had learned some marketing.
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Up to that point, my first year with him, I was responsible for 30% of his profit, of his whole company, and it stayed that way for three years.
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And what was happening, though and this dawned on me the latter part of last year is to preface this.
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Mark is one of the best people that I know.
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He is the best boss I've ever had.
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I would even say he's better than the one I have right now.
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If I'm being honest, love that, but I just found that at some point that the partnership wasn't going to get much bigger or better than what it was.
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Then I had maxed out on what I was capable of doing by myself, and I was getting generators during the summer, during the hurricane season, and then those same people were calling me during the off season to do electrical work.
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Or they'd say, hey, I know you're busy now, but if you can, we can do electrical work.
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Call me.
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And I was keeping myself busy busy there was most of the time.
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Mark didn't even know what I was doing.
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He just called me at the end of the day.
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So what'd you do today?
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And it dawned on me and I asked a few people that I look up to uh, dawned on me that, uh, you know, maybe I should start building this for me instead of him.
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And that was december last year, early december last year.
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I mean, within two weeks of mentally deciding that I didn't know when it was going to happen, I thought maybe in six months a year I'll go out on my own.
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And within two weeks I found your guys's podcast and I have always I've felt like and a lot of people can confirm this that trades are the next big thing in the economy, if it isn't already the big thing.
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But I'm surrounded by people who are doing trades.
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Some of them are doing it really well and some of them they're running the business, some of it, sometimes the business is running them.
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And I was convinced, if there was a trade company married with a really good sales process, that you would have something pretty amazing.
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And when I stumbled across y'all's podcast, I can't remember what the first one I listened to was, but y'all hooked me on the first podcast.
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Within probably six to eight weeks I had listened to every single one of them.
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I listened to a few of them three or four times.
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My wife was starting to get annoyed.
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It's like, okay, stop talking about the Million Dollar Electrician.
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And then I was primed for you guys already.
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And then I was primed for you guys already and I didn't have my master's electrician's license yet.
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So I was choked.
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When I got in the first call at Austin, I said I'm on my road to get that license I think that was December, late December and he said well, unfortunately I can't help you until you have a master's.
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So I was determined to pass my test on the first go, and so the only thing that mattered to me in January was studying the material so that I could get the test, get the license, so that I could join the team.
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And I was able to do it, thank goodness.
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And I signed on with you guys about two weeks into February and then my launch date was the first, and that's the rest of history.
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You want to start?
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Joe, you can, if you want.
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It's one of those things where I'm almost finding a loss of words, Because what you've done has been such major wins and if you just evaluated them on their own, you've done so many really important things that a business owner needs to do to get to this point and you've done it all in a very short period of time.
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Think about this how many of us have actually passed our masters on the first time?
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I know I didn't.
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It's a really hard thing to do, but you did it because your why was bigger.
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I need to do this.
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I got to get it done.
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I have to do it the first time.
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Then you went out and you also have the ability of doing 70-hour weeks.
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You've also gone and learned marketing.
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You've done so many things by being able to say I recognize the process and the company could work.
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So it's just really amazing seeing all the right pieces come together in one person, because I could just see amazing things in your future with the trajectory that you're on.
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Thank you for that.
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Yeah, I'm going to make a comment on this too, because I was picking up on some early things.
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I actually had to start taking notes, Nathan.
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I'm always looking for what makes the kind of person that we see succeed and then jump on a podcast.
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Go from listening to everyone and jump on the podcast and, by the way you're you're only really the second person we've had that austin or I have turned away, gone and got a master's license and then ended up on the podcast with a great story.
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The last one was scott hayes.
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I'm sure you've listened to scott hayes story once or twice already as well.
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Uh, Shout out to Scott.
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He did great things as well, but for you to come in in your first month through 75k, it's clear that that comes from.
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I heard grace.
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The gratitude when you speak, Nathan, is phenomenal, Even quoting Mark, being a better boss than the one you have right now.
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The important thing about gratitude is it sets us in the right direction.
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It sets us in a place of positivity and looking forward and having faith to become more, be more, see more, do more, all of it.
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I also heard autonomy, though Sounds like with your old employer you really had kind of your own reins.
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You had this self-motivated, able to work independent of Mark.
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Is that right?
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Yes, sir.
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And then I'm going to I'm going to comment on what Joe mentioned to the 75 hour weeks.
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That's not small.
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You're working two weeks in one.
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You mentioned your wife maybe coming after you for the podcast and talking about being a million dollar electrician.
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But how does she feel about 75 hour weeks when you're working that hard?
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We were in a, I mean at the time.
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Of course, I didn't do that for five years in a row, that was probably a one and a half two year event, but at the time we were both.
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My wife is amazing.
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She supports me in any any avenue, good or bad, and we both knew what had to be done and it just she's been great.
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She definitely prefers what's happening right now to that.
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In short, in answer to your question, but she's pretty cool.
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I mean, she supported me there.
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She supported me in previous endeavors that didn't work out.
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She supported me when I wanted to join you guys, she supported me.
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I wanted to join you guys, she supported me not quite as aggressively, but she did support me when I moved up to silver with you guys and, uh, I'm super grateful for what she's the part she's played along the way.
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So I hope that answers your question?
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yeah, yeah, it does.
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So many of us would go even on to say like we wouldn't be where we are without our partners.
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I know I'm one of those individuals.
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You, joe 100%.
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Melanie is.
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Honestly I can say that without Melanie in my life I may not have been able to do the things that I've been able to do.
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And I, melanie, if you're listening I love you with all my heart.
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Awesome, nathan, sounds like you're in that club too, brother.
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Absolutely, absolutely.
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You mentioned this moment of making a mental decision.
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What does that look like for you?
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It sounds like you were in this in-between space and all of a sudden, you just said no, I've got to do this, I have to try on my own.
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What does that look like?
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What was the major catalyst?
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What changed that?
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Look like what?
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What was the major catalyst?
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What changed there for you?
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Okay, so this is a recording, so I'll answer it, but it's a very small chance that mark would ever hear this podcast, but there is a chance that he would.
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So do your best to spin this in a positive way if you can.
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But I, uh, I had a conversation with him and, without giving you all the details, it dawned on me that I thought I was a partner in this endeavor with him.
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And it dawned on me in that conversation that I was not a partner.
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I was a well-compensated employee and when that clicked I wasn't motivated to make it any better for him.
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And I don't know if that's exactly when I made the decision for him, and I don't know if that's exactly when I made the decision.
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It definitely started pushing me into that decision, whether it be to go work for someone else or do my own thing.
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But I sat down with a good friend of mine his name is Benjamin Spack and he's known me for a while and I asked him.
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I said, ben, do you think I should go out on my own?
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And he didn't even pause.
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He said yes.
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He said absolutely.
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I don't know why you haven't done it yet.
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Nathan and I was like, well, okay, well, there's one.
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And I go to a different friend.
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His name is William.
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His answer was the same and just as quick, and at some point I have to start.
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I mean, if I'm hearing the answer the same one that I had I go okay.
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Typically, when I do make a choice and the choice is made in my head, I just go for it, regardless of what it is.
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The outcome's not always great, but I have to.
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It'll eat at me until I go nuts, until I figure it out, until I figure it out.
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And on the flip side, just like when I joined you guys, every part of your process I had to do to the best of my ability.
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I couldn't take some of it and throw some of it away.
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That's not why I bought in.
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It was because I needed what you guys offered, and so there's no reason for me to halfway do it.
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And so I mean that's a little bit more than what you asked for, but I hope that answers it.
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Absolutely Phenomenal answer.
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Phenomenal answer.
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And you know what?
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I think that last thing you said is a very strong indicator of success.
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Now, there's a silly way of saying it and there's a serious way.
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Silly way is don't half-ass two things, whole-ass one thing.
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And, realistically, what that means is you're right.
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Without knowing a system to its perfection, you won't know what to cut, and that's the thing.
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In order to learn it the right way, I have a why for every single word that's in there, and unless you knew all those whys, you wouldn't know what to remove.
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So the concept of saying I'm doing it the way you're doing it, and once I have mastered it, then I can adjust it, that is the kind of mindset that you need in order to become a top tier professional, not just salesperson.
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A top tier professional says I need to master what I need to do before I can change it.
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I love that A hundred percent.
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Can I?
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Can I answer that a little bit Touch on?
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that.
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By all means.
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So you said I'm drawing a blank all of a sudden.
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But uh, talking about mastering the process.
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A hundred percent.
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Right.
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So you said knowing the why behind every word that you say.
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That that is to me and I do.
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I do strive to understand those, but it wasn't, and I'm not trying to lift you guys up, but it's just true.
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It wasn't.
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It didn't take long to figure out your guys's why.
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So the why of the word you used didn't matter to me much, because the why of the reason y'all do this was, you know, resounding in me.
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So I think that's for what it's worth.
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So that's powerful.
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Yeah, I got goosebumps, I'm not going to lie.
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You gave a couple of vulnerable moments there, nathan.
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We really appreciate that.
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Of course people want to figure this stuff out.
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You know when I think about why people would want to listen to us?
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Because we're no special people.
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We're just a couple of master electricians with business addictions, as we've said in the past, and really it goes beyond the business too, though.
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It's about helping people and, just like you're commenting, that is our why.
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We want to help lift other people up, because I haven't always felt in place out there either, nor has Joseph Not at all, and it sounds a bit nor have you.
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So I'm going to be vulnerable for a moment too, nathan, and just say you know what?
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What you just said about a hundred percent, just commitment to a process, the agreement you made with us when you came and just decided to.
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You know what I'm going to do, exactly what I say I'm going to do, which is everything, and then I'm going to just stick to the why of it.
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In a weird way, I think we actually needed to hear that today from someone.
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It's a really well-timed message, and I know you're just coming fresh off this win and we didn't actually expect to even record this interview with you today.
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So we do believe everything happens for a reason, and I definitely think that these great things are happening to you for a reason.
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Brother, it's starting to sound like a podcast exit, so I better be careful.
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Time for win of the week.
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What's the win of the week?
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It's Nathan.
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If you're just tuning in here now halfway through the episode or a little bit into it, anyway, nathan, just over 75K in your first 30 days of business.
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This is massive, brother.
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So you've taken us through this mental decision and why you decided to go on your own.
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You also said something that's pretty important and I'd like to explore it for a moment, if that's okay and this is open for all of us to answer this question why is it that we feel we need our friends to tell us if we should start a business or not?
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Ooh, I can tell you what I do with mine.
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At the end of the day, we can only recognize that we have the viewpoints and the view lenses that we do.
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Like I can only see the world through the lens that I am in and I can see, and I recognize that about myself, and I may have a great view, but it's not 360 degrees and it's not 30,000 feet up.
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Great view, but it's not 360 degrees and it's not 30,000 feet up.
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So the people that I go to are my closest friends because they compliment my weak spots and together I can look at it and say, like I can go to my friend Chris or Pete or Josh or Melanie, like all these people can see the world differently than I do, and when I confer with them and we're all agreeing in the right direction, I know I'm seeing the total picture and I feel more confident, and that confidence allows me to continue to drive, for sure.
00:17:56.820 --> 00:17:59.470
Ben is my friend and he's also my devil's advocate.
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If I ever need somebody to disagree with me, he's the one I call.
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That's a good friend, that's a good friend.
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He's a very good friend I'm glad you brought that up my partner, mariel.
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She always says that one of her best friends does that same thing for her.
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I'm glad that you mentioned that.
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That devil's advocate role is important, not just someone to be a yes man or gal or whoever, but someone to challenge you on your thinking and ben's the one that, without a doubt, was immediate.
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Yeah, you should do your own thing, right.