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Aug. 2, 2024

Ep 324 - Rich’s Road to Year One Service success...and $90K Months

Ep 324 - Rich’s Road to Year One Service success...and $90K Months
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Million Dollar Electrician - Sale to Scale For Home Service Pros

Curious about how one goes from aspiring lawyer to mastering electrical entrepreneurship? Our final episode of Electricpreneur Secrets, now rebranded as the Million Dollar Electrician, is graced by Rich from TrustPoint. Rich’s story is a testament to the boundless potential for success at any age and from any career path. Listen as he shares the journey that took him from the Bronx, through trade school, and into a stellar entrepreneurial success, all while staying grounded in values and team unity reminiscent of his favorite hip-hop group, Wu-Tang Clan.

Rich’s entrepreneurial journey is filled with serendipitous moments and the power of mentorship. From chance encounters that led to significant business opportunities to discovering transformative industry podcasts, Rich emphasizes the importance of community support and the reciprocal nature of guidance. His commitment to mastering business principles translated to significant wins, including a remarkable 25K sales week, showcasing how understanding and applying business fundamentals can lead to stellar success.

Finally, Rich's current chapter with TrustPoint Electric underscores the importance of a strong "why" and a grand vision that inspires teamwork. He shares his efforts in training entry-level electricians, refining offers, and building a culture that prioritizes both customer satisfaction and business integrity. Tune in and get inspired by Rich’s dedication to mentorship, the importance of knowing your numbers, and the power of building a vision that propels not just personal but collective success forward.

Chapters

00:00 - Entrepreneurship Success Through Hard Work

07:48 - Exploring Career Paths Through Trade

14:51 - A Journey Through Electrical Entrepreneurship

25:27 - Transitioning to New Business Opportunities

32:35 - Empowerment Through Mentorship and Growth

38:33 - Mastering Business Success Through Numbers

47:06 - Building a Vision for Success

51:54 - Recognizing Entrepreneurial Excellence

Transcript
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00:00:00.020 --> 00:00:05.903
Hello, hello, hello and welcome back to another episode of Electricpreneur Secrets, the last one.

00:00:05.903 --> 00:00:12.733
Joe, if you guys heard the announcement, this is the last episode under this name, electricpreneur Secrets.

00:00:12.733 --> 00:00:17.071
The following should be the same links, guys, but new name the Million Dollar Electrician.

00:00:17.071 --> 00:00:18.946
But this one we're going out with a bang.

00:00:18.946 --> 00:00:23.562
We've got our homie Rich with us from TrustPoint going to join us here very soon.

00:00:23.562 --> 00:00:27.146
Joe, how excited are you to get into this interview with Rich?

00:00:28.086 --> 00:00:36.792
Rich is a very particular individual that's become very close to my heart because one the man's from New York, only like an hour away from where I live.

00:00:36.792 --> 00:00:42.218
He is also bald and beautiful, so I can't complain about that Fellow Italian right.

00:00:42.218 --> 00:00:47.183
But the fact is is that Rich is the kind of guy that it's impossible not to respect and love.

00:00:47.183 --> 00:00:57.012
He just has this charisma about him that you want to hear the things he's saying and when he says something, you want to do, the things he's asking you to do.

00:00:57.012 --> 00:00:59.405
He's like a natural born leader.

00:00:59.405 --> 00:01:01.610
I really have an immense amount of respect for him.

00:01:02.259 --> 00:01:03.042
Couldn't say that better.

00:01:03.042 --> 00:01:04.706
Some people you do want to follow.

00:01:04.706 --> 00:01:26.052
Rich has had some people following him into this new venture he's headed for, having just started his business in November, really going out on his own Again, some some entrepreneur experience from before, but ultimately on track to do 1.2 million in home service this year in his first year, really reaching kind of 90 to 100K months in that area.

00:01:26.052 --> 00:01:38.762
So we're super pumped about Rich, super pumped about his success and how just such a great student he is and his entire story is going to help you guys with your adventures, with your visions.

00:01:39.304 --> 00:01:52.903
And one of the most noteworthy things I do want to say and I hope that Rich doesn't take this the wrong way for me saying it but is closer to middle age, this is a guy feeling the pressure of you know, hey, do I have another kick at the can do?

00:01:52.903 --> 00:01:55.489
Do I really have time to do this again?

00:01:55.489 --> 00:01:59.906
And so there's a message here that's between the lines that I want you guys to take away.

00:01:59.906 --> 00:02:01.650
That is absolutely.

00:02:01.650 --> 00:02:02.450
You have time.

00:02:02.450 --> 00:02:06.941
I think colonel saunders was like 67 when he broke it open, right.

00:02:06.962 --> 00:02:08.967
Yeah, it's wild when it happens, but it's true.

00:02:08.967 --> 00:02:12.826
I mean, the thing is, is how many of these great businesses started?

00:02:12.826 --> 00:02:17.643
Either a out of a garage or two out of someone who is already finishing one career and starting another?

00:02:17.643 --> 00:02:28.407
It doesn't matter the time, it matters the volatility and the viability of the idea you're trying to do, and Rich wants to serve people at the highest level, and that never goes out of style.

00:02:28.407 --> 00:02:36.388
I was told a quote when I was younger, which is you know, there's a million doctors out there, but there's always room for another good one.

00:02:36.388 --> 00:02:41.987
The same can be said about electricians, and Rich is clearly, clearly one of the good ones.

00:02:42.849 --> 00:02:43.532
You nailed it, man.

00:02:43.532 --> 00:02:45.687
Definitely a dude centered on his values.

00:02:45.687 --> 00:02:47.224
He's got a big why.

00:02:47.224 --> 00:02:49.433
It's big enough for all of us to fit in.

00:02:49.433 --> 00:02:51.461
So let's bring Rich in and get into this interview.

00:02:51.461 --> 00:02:51.942
What do you say?

00:02:51.942 --> 00:02:53.727
Let's do it Come on in.

00:02:53.727 --> 00:02:54.829
Rich, let's go, rich.

00:02:54.829 --> 00:02:57.260
Welcome Rich, he's in the house.

00:02:57.260 --> 00:02:59.282
How are you doing today, my brother?

00:02:59.461 --> 00:03:00.663
Hello New Yorker here.

00:03:00.663 --> 00:03:01.824
Good morning boys.

00:03:01.824 --> 00:03:02.343
How are you doing?

00:03:02.884 --> 00:03:05.286
Fantastic man, fantastic Rich.

00:03:05.286 --> 00:03:07.367
Can I point something out right off the bat?

00:03:07.367 --> 00:03:12.931
Sure, you've got that record behind you, damn right, he does.

00:03:12.931 --> 00:03:15.373
He knows what's what you didn't know.

00:03:15.373 --> 00:03:18.116
We were going to talk about Wu-Tang today, but I have to.

00:03:18.116 --> 00:03:19.356
I've got to bring this up.

00:03:19.356 --> 00:03:26.640
That's a Wu-Tang record behind you, is that right?

00:03:26.640 --> 00:03:28.646
It is, it's uh from 1993.

00:03:28.646 --> 00:03:29.329
It's uh 36 chambers.

00:03:29.408 --> 00:03:31.155
Okay, will you share with us why that's there.

00:03:31.155 --> 00:03:31.956
What does that represent for you?

00:03:31.956 --> 00:03:32.780
Uh, sure so, I'm a, I'm a huge wu-tang fan.

00:03:32.780 --> 00:03:38.868
Um, love hip-hop and uh and I, uh, I really got.

00:03:38.868 --> 00:03:46.539
Uh came out in 93 and my wife, uh, my wife knows my love, so we went to the uh, we went to the 25th anniversary concert.

00:03:46.539 --> 00:03:48.247
For our anniversary.

00:03:48.247 --> 00:03:55.385
She took me to Tucson and we went, and then she gave me this gold album that's signed by the whole crew.

00:03:55.385 --> 00:04:14.770
So, you know, I became a huge fan because of their structure and because of their culture, and I don't know how much you know about them, but all the way from you know, they compare themselves to an old eighties cartoon, voltron, where they form his head and body.

00:04:14.811 --> 00:04:14.950
Yeah.

00:04:16.300 --> 00:04:18.427
I mean, it's, it's, it just spoke to me.

00:04:18.427 --> 00:04:30.189
And the way that they take care of each other, the way that they compliment each other, the way that they build off of each other and use each other to propel, propel, each yeah, it just felt, felt, good.

00:04:31.101 --> 00:04:36.824
So, would you say, then, going right for the heart, are those some values that you also try to install at TrustPoint Electric?

00:04:38.670 --> 00:04:38.891
I do.

00:04:38.891 --> 00:04:52.208
I think that you know we start, we get our our need to start our business and to go off that entrepreneurial seizure right as Gerber calls it.

00:04:52.208 --> 00:04:58.151
But it's so important to know our team and to know that we're all here together.

00:04:58.151 --> 00:05:01.430
I always tell my guys this is not my company, it's our company.

00:05:01.430 --> 00:05:05.805
I couldn't do this without you, you couldn't do it without me.

00:05:05.805 --> 00:05:09.774
We're all here to to work together and and fill the pieces and help each other.

00:05:09.995 --> 00:05:20.656
so very similar yep I love that rich yeah, thanks if there's one thing we can tell you guys about rich is rich has been with us sheesh, it's coming up on almost a year now I think.

00:05:20.656 --> 00:05:26.471
We've been working together in different capacities, but rich has been full of heart the entire time.

00:05:26.471 --> 00:05:36.910
Like every class, rich shows up great questions, which again seems to be a trend of people that come on the podcast right, highly engaged, engaged with others in the group.

00:05:36.910 --> 00:05:48.134
You just said in the back, behind the scenes here, before we got started with the recording, you were talking about how much you enjoy when other people actually have reached out and sought any advice from you.

00:05:48.134 --> 00:05:49.336
They could get so Rich.

00:05:49.336 --> 00:05:55.747
I just wanted to honor you by saying, man, we appreciate you and thank you so much for for really being a part of the crew for so long.

00:05:55.747 --> 00:05:56.309
It's awesome.

00:05:56.899 --> 00:05:57.423
Thank you so much.

00:05:57.423 --> 00:05:57.944
It's my pleasure.

00:05:58.680 --> 00:05:59.040
Honestly.

00:05:59.040 --> 00:06:15.733
At the end of the day, rich, you know, having great students is really a joy, but being able to make a friend out of it, I feel like I could visit your state at any time and know that there's a door waiting for us that's open, and if you ever want to come back to New York, my door is always open for you as well, because we've got nothing but love for you.

00:06:15.733 --> 00:06:19.846
You're just a genuinely good person, and I'm so honored to be here to support you with that.

00:06:20.807 --> 00:06:21.490
Thank you so much.

00:06:21.490 --> 00:06:22.982
Same for you guys.

00:06:23.202 --> 00:06:27.803
You guys have always been great so as we mentioned in the intro, rich has been around the block.

00:06:27.803 --> 00:06:29.187
You've been through some stuff, man.

00:06:29.187 --> 00:06:37.442
I can't wait to jump into a bunch of this, but there's this rubber band principle that I love to discuss and I think you're the perfect example of it, if I may.

00:06:37.442 --> 00:06:46.855
Law of conservation of energy States that it's neither created or destroyed, simply transferred.

00:06:46.855 --> 00:06:52.451
Rich has been transferring energy into this business launch for a while now.

00:06:52.451 --> 00:06:54.947
This is something that you clearly had a vision for.

00:06:54.947 --> 00:06:56.024
You've been working up to.

00:06:56.500 --> 00:07:02.247
You were working with us before you started the business, and then you started the business in November of 2023.

00:07:02.247 --> 00:07:02.769
Is that right?

00:07:02.769 --> 00:07:03.831
That's correct.

00:07:03.831 --> 00:07:08.990
And now, at this point, you're on track to do 1.2 million.

00:07:08.990 --> 00:07:11.199
Hopefully, things keep going the way they're going.

00:07:11.199 --> 00:07:35.108
You're on pace for that, and that is exact exemplification of this principle, where we're putting so much energy into this and taking all the collective experience and knowledge that you've attained throughout your different careers as an electrician, as a teacher, as an entrepreneur and a student and putting all that energy forth to create something so beautiful in such a short time, man.

00:07:35.108 --> 00:07:39.487
So again, I wanted to commend you on that and we've got a lot to look forward to here.

00:07:39.487 --> 00:07:42.903
But will you take us back to like why'd you get into the trade then?

00:07:42.903 --> 00:07:45.572
What was the electrical spark for you, man?

00:07:47.163 --> 00:07:47.886
That's a great question.

00:07:48.959 --> 00:07:50.762
So I originally was.

00:07:50.762 --> 00:07:57.035
I went to a kind of a renowned high school in the Bronx, fort McRap.

00:07:57.035 --> 00:07:58.867
I was going to go for law.

00:07:58.867 --> 00:08:07.903
I wanted to be a lawyer and a single parent going to be a lawyer and single parent.

00:08:07.923 --> 00:08:11.235
You know my mother was a Catholic school teacher and administrator and you know working up through the ranks they're not the highest paid.

00:08:11.235 --> 00:08:17.572
You know business to be in but the tuition, I think, was about $5,000 a year.

00:08:17.572 --> 00:08:25.994
So in order to pay my tuition I had to go to during the summer to stuff envelopes for alumni, to ask for donations, to do different tasks.

00:08:25.994 --> 00:08:40.682
So one of the tasks towards the end of the summer was renovating part of the school and they literally did a lot of it in-house and it kind of just opened my eyes to more of the construction industry.

00:08:41.524 --> 00:08:48.344
My grandfather was a brickie in New York City and spent a lot of time in Manhattan, you know doing all different types of jobs.

00:08:48.344 --> 00:08:52.602
So I saw that I had that work ethic kind of through my childhood.

00:08:52.602 --> 00:09:18.171
I saw that you know a tiny man comes home every day to his family and you know just the roughest hands you could possibly think of, but the strongest morals and the strongest structure for family and just, uh, just grinding it out every day, and my grandfather was a big, big influence in the person I wanted to come and uh, and when I saw, when I saw an opportunity, it just it pulled me.

00:09:18.211 --> 00:09:25.546
I don't, I don't have a, you know, I, I, it was a, it was a here you go this is what you're doing at the lighting bolt like this here's your sign, kind of thing.

00:09:25.899 --> 00:09:29.402
Yeah, it's so funny because my, my oldest son right now is is struggling.

00:09:29.402 --> 00:09:33.008
He's 16 years old and he's he's going through and trying to figure out what he wants to do with his life.

00:09:33.008 --> 00:09:36.148
And my wife and I had this conversation.

00:09:36.148 --> 00:09:47.554
You know she had she struggled with it when she was picking her, her, you know, trade, trade or job and for me it was just like no, there's no options.

00:09:47.554 --> 00:09:55.480
I didn't have any options, it was immediate.

00:09:55.480 --> 00:09:56.142
I want to be an electrician.

00:09:56.142 --> 00:10:01.591
I lucked out because I was able to work with a family member who had a shop in the Bronx and took me through.

00:10:01.591 --> 00:10:04.081
Everybody says Phoenix is the hottest place on earth.

00:10:04.081 --> 00:10:04.803
I beg to differ.

00:10:04.844 --> 00:10:10.307
It's a bakery in midtown Manhattan in the summertime, right on Arthur Avenue man, like you already know.

00:10:10.948 --> 00:10:11.429
So bad.

00:10:11.429 --> 00:10:14.570
So I just remember like melting from the fires and ovens.

00:10:14.570 --> 00:10:25.481
And, yeah, my cousin, through marriage he owned a shop, small mom and pop shop, and he kind of brought me in a laundromat mom and pop shop.

00:10:25.481 --> 00:10:33.490
And he kind of brought me in the laundromat the second day I was there, had a row of maybe like I don't know what felt like a hundred washers and dryers and he said, look, this is how you wire one, go ahead, just go.

00:10:33.490 --> 00:10:38.923
And I just went and uh, and I became completely obsessed with with the industry.

00:10:38.923 --> 00:10:45.135
Wow, so, uh, yeah, that, that was, uh, that was 93.

00:10:45.135 --> 00:10:46.222
Yeah, it was.

00:10:46.222 --> 00:10:46.688
Uh, it was 93.

00:10:46.688 --> 00:10:47.580
Yeah, it was, it was 93.

00:10:47.820 --> 00:10:49.558
So I was a little too young to work, so I don't want to get in any trouble.

00:10:49.558 --> 00:11:05.455
But but no, I, I did that for for the summer, completely fell in love with it and I just I had a real hard conversation with my mother that said, look, you know, I'm going to this high end Jesuit high school and I and I don't think it's going to be the right move for me.

00:11:05.455 --> 00:11:09.870
So we looked into some trade stuff and kind of went back and forth.

00:11:09.870 --> 00:11:18.349
I ended up transferring schools and set myself up to go to trade school.

00:11:18.349 --> 00:11:23.201
The nice thing about the trade school was it gave you credits for high school.

00:11:24.024 --> 00:11:32.168
It was like a 12 to two program, so you would go to your regular high school in the morning and then go 12 to two to to, you know, electrical school.

00:11:32.889 --> 00:11:53.206
And I did so well in the first like two quarters that I was there that they said, look, they offered me a work program kind of situation to where you can, as long as you had over a 95, you know, maintained average, you can get a job with a contractor and it would count you for credit for high school.

00:11:53.206 --> 00:11:56.693
So I was like, yeah, that's me, I want to go to work, I'm good to go.

00:11:56.693 --> 00:12:10.912
I started doing that third quarter of my junior year and spent my whole senior year, literally of my junior year, and spent my whole senior year literally gym at 7 am for school, because you have to take that.

00:12:10.912 --> 00:12:17.350
I think it was English, and then I think it was one other class and I was on the job by 9 am for the end of coffee and the coffee break.

00:12:17.350 --> 00:12:23.572
So I spent my whole senior year working from 9.30 until 4.30 every single day in the trade.

00:12:24.615 --> 00:12:39.380
And I feel like that's absolutely amazing because, for anyone who goes through the modern education system, the thought of being able to say, hey, I'm going to not only take the time that you're there, but we're going to give you an applicable skill that you're going to be able to build I'd rather learn that than some of the math that they're teaching.

00:12:39.380 --> 00:12:44.148
You were able to learn something that you were directly able to apply to a career.

00:12:44.148 --> 00:12:46.150
What would we have done if we had that extra year?

00:12:46.150 --> 00:12:53.403
It's amazing and I think it's so cool the fact that you already just knew.

00:12:53.423 --> 00:12:56.615
Like a lot of times when people think of, like a typical high schooler, we don't know what we want at that time.

00:12:56.615 --> 00:13:13.052
So the fact that you knew and you're going to like so much so that you went from I'm going to be a lawyer, you're in a high-end Jesuit school, you're then going to transfer out and do what you need and it's just so in sync to who you are and what you want as a person, almost feels like divine intervention.

00:13:13.052 --> 00:13:25.149
At that point you could have gone down a completely different path and, regardless of whatever path you did, I have faith you'd be incredibly successful, just because the kind of person you are, you don't get those character morals without ending up with something.

00:13:25.149 --> 00:13:31.567
But like man, I feel like I'm just sitting here with my jaw open listening to how in sync everything was.

00:13:32.712 --> 00:13:33.114
It's crazy.

00:13:33.114 --> 00:13:34.219
I don't know, I can't explain it.

00:13:34.219 --> 00:13:40.989
I just it was uh, it was just how it happened, and I think that spoiled me a little bit, Cause, like I said for my older son, I'm like what do you mean?

00:13:40.989 --> 00:13:45.335
You don't know what you want to do for the rest of your life, you know, and it's like it's not that easy.

00:13:47.104 --> 00:13:48.870
So I got to call out another coincidence here.

00:13:48.870 --> 00:13:55.052
A coincidence, joe, for all our diehard fans that are listening to all of these and aren't just here for the Rich Show.

00:13:55.052 --> 00:14:00.331
Did you notice how I had my Canadian brother north of the border here last time?

00:14:00.331 --> 00:14:02.769
And now Rich the New Yorker is here for Joe.

00:14:02.769 --> 00:14:09.447
Joe's been organizing these interviews and I'm starting to wonder if this is a little bit of a coincidence or what.

00:14:09.447 --> 00:14:09.708
Joe.

00:14:10.591 --> 00:14:12.942
Honestly, I have a bit of a bias towards Rich.

00:14:12.942 --> 00:14:18.880
In all honesty, rich is one of those guys that you just meet and it's hard not to fall in love with him.

00:14:18.880 --> 00:14:40.273
And what I mean by that is like you find certain morals and certain character traits that stand out, but when you find good character, attached to integrity, attached to good business sense, attached to good, like it's he's the package man and like it's hard, it's hard to not want to showcase that to someone.

00:14:40.273 --> 00:14:40.820
You know what I mean.

00:14:40.820 --> 00:14:43.865
Yeah, he's from new york, yeah, he's bald and beautiful, but hey, what else?

00:14:43.865 --> 00:14:44.485
You know what I mean.

00:14:44.485 --> 00:14:45.988
Yeah, he's from new york, yeah, he's bald and beautiful, but hey, what else?

00:14:45.988 --> 00:14:46.168
You know?

00:14:46.168 --> 00:14:46.730
And we all, I got my biases.

00:14:46.730 --> 00:14:48.331
What are you gonna do?

00:14:48.351 --> 00:14:49.995
right, not to mention the ball.

00:14:49.995 --> 00:14:51.100
I see what's happening here.

00:14:51.621 --> 00:14:54.087
All right I had hair last week.

00:14:54.087 --> 00:14:55.692
I just shaved for joke for today.

00:14:55.731 --> 00:14:58.347
That's what that's specifically what he had, like a long mullet locks.

00:14:58.408 --> 00:15:02.081
That I get it, yeah yeah, do you guys ever consider a toupee?

00:15:02.081 --> 00:15:03.104
Is that weird?

00:15:03.124 --> 00:15:06.793
no, no, no, no, I was no, no, I was going to say I um.

00:15:06.793 --> 00:15:10.950
I've known people who are close in my life who used to wear rugs, and it's just.

00:15:10.950 --> 00:15:12.565
I like it.

00:15:12.565 --> 00:15:13.990
I like it being off man.

00:15:13.990 --> 00:15:17.850
I'm aerodynamic and rated for maximum heat dissipation in an attic.

00:15:17.850 --> 00:15:19.205
That's how I like to describe it.

00:15:19.500 --> 00:15:27.946
Yeah, yeah, it's a sunblock holder up there, right, yeah, yeah, yeah, it's a sunblock holder up there, right, yeah, eventually, anyways, wow, that was we digress.

00:15:27.946 --> 00:15:33.272
Rich, you became a master electrician in 2002, from my notes, and then you moved.

00:15:33.272 --> 00:15:34.933
You left New York, sorry, joe.

00:15:35.995 --> 00:15:37.057
Oh, I'm sorry.

00:15:40.581 --> 00:15:41.081
And you moved to AZ.

00:15:41.081 --> 00:15:41.522
Is that right?

00:15:41.522 --> 00:15:44.004
Yeah, honestly great part of my story.

00:15:44.004 --> 00:15:47.427
If you don't mind, please, by all means, we all want to know.

00:15:47.427 --> 00:15:48.509
So I was.

00:15:48.509 --> 00:15:52.072
I got so into electrical, like I was.

00:15:52.131 --> 00:15:53.553
The 2002 code book.

00:15:53.553 --> 00:15:56.496
I was like I could pretty much recite the pages.

00:15:56.496 --> 00:16:02.413
It was that bad when I don't have interest in something, I kind of disconnect from it.

00:16:02.413 --> 00:16:14.238
And that's where I was with the academic side of high school, after, I mean, I went from getting into all three high schools I applied to to just not doing so well, because I was just like no, I'm focused on electrical.

00:16:14.238 --> 00:16:17.745
And having a mother in education, that's like no, you have to do this.

00:16:17.745 --> 00:16:33.360
We went through our hard times occasionally, but my mother, being an awesome person and an awesome person and, and, uh, and, did a great job, you know, raising me, I feel, um, it gave me the chance to really just excel.

00:16:33.360 --> 00:16:34.986
Right, I fell asleep in my code book.

00:16:34.986 --> 00:16:46.033
I was constantly in it, um, so I, I got my electrical license in 02, but I, I'd gotten into the union in in 97, uh, or you know, 97, 98.

00:16:46.600 --> 00:16:47.042
And I was.

00:16:47.042 --> 00:16:49.831
I didn't start going to school until close to 2000.

00:16:49.831 --> 00:16:57.631
So I was hitting my third year of apprenticeship in the local, but I already had my time to take my master's test and had gotten my license in 02.

00:16:57.631 --> 00:17:10.021
So I was a third year apprentice with a master's license, which is kind of it was a little bit of a challenge, because going to work every day and having somebody tell you what to do, and then you're like yo man, I gotta you know a little tougher.

00:17:10.021 --> 00:17:14.211
So a little bit of a chip, you know, on my shoulder when that happened.

00:17:14.251 --> 00:17:15.861
But uh, but I met my wife.

00:17:15.861 --> 00:17:20.508
So my test was, uh was April 13th of 2002.

00:17:20.508 --> 00:17:29.709
And I went on a blind date, or my blind date was set up for April 12th and I almost didn't go, uh, almost decided not to because I didn't want to fail my test.

00:17:29.709 --> 00:17:32.584
I was like so nervous but I did and it was.

00:17:32.584 --> 00:17:33.325
It was the.

00:17:33.325 --> 00:17:46.301
It was one of the best things I ever did was go out on the 12th to meet my wife and then uh, be able to call her on the night of the 13th or 14th and be like, hey, I passed my test.

00:17:46.301 --> 00:17:47.464
So we uh, it was a crazy time that, that April of two.

00:17:47.484 --> 00:17:49.088
Okay that that alters the course here.

00:17:49.128 --> 00:17:50.172
I'm sorry, man.

00:17:51.434 --> 00:18:01.288
Not only do we have a successful master electrician, a successful business owner at this point, but we did not know we had a successful blind date candidate.

00:18:01.288 --> 00:18:03.113
There's very few of you, Rich.

00:18:03.294 --> 00:18:16.147
I don't know many blind dates that have gone all that well, yeah, somebody I worked with set it up and she was a nurse, she worked with his wife and he was like, hey, you want to go out tonight?

00:18:16.147 --> 00:18:17.330
Go to the bar and hang out.

00:18:17.330 --> 00:18:20.925
I was like, yeah, whatever.

00:18:20.925 --> 00:18:25.596
And she almost didn't go because it was raining and she got her hair wet and she was on the way in she was like, you know what?

00:18:25.596 --> 00:18:26.237
I'm just going to go home.

00:18:26.237 --> 00:18:28.721
So we both have our stories of why we almost didn't go.

00:18:28.721 --> 00:18:35.020
And uh and I got two beautiful kids and uh and a great family to to thank God every day.

00:18:35.040 --> 00:18:37.563
We did so yeah, I mean, man, that's wonderful.

00:18:37.563 --> 00:18:39.223
I'm really really happy for you there.

00:18:39.223 --> 00:18:54.673
You know, the thing that I think is really cool and I don't know if it's just a me thing, but being able to say you knew your wife before your license almost feels like a little flag in the ground there, because I remember I knew my wife before I passed my test.

00:18:54.673 --> 00:19:02.527
And it feels so good that we can celebrate that memory together and be like hey, remember all the studying, hey, remember digging the.

00:19:02.527 --> 00:19:03.211
So it's really cool.

00:19:03.211 --> 00:19:04.542
Even though I know it was the day after.

00:19:04.542 --> 00:19:06.988
You can technically say Nope, I was with you before.

00:19:06.988 --> 00:19:09.922
I think it's really cool, is your wife?

00:19:09.981 --> 00:19:10.865
in New York, or two then.

00:19:11.339 --> 00:19:11.682
She is.

00:19:11.682 --> 00:19:12.405
Yeah, she is.

00:19:12.405 --> 00:19:13.634
She lived in Westchester County.

00:19:13.634 --> 00:19:17.442
I moved up to Westchester after we left the Bronx.

00:19:17.442 --> 00:19:23.347
But what really sealed the deal for me is when she heard I passed my test.

00:19:23.347 --> 00:19:27.412
I used to drink a lot of Dunkin' Donuts coffee right, I was a big coffee guy.

00:19:27.412 --> 00:19:36.367
And she showed up to my door with a large coffee one night and I said to her oh, thank you so much.

00:19:36.367 --> 00:19:38.320
And she goes, come out to my car, I want to show you something.

00:19:38.320 --> 00:19:39.603
And I was like what?

00:19:39.603 --> 00:19:49.483
And she popped it open and she knew I had wanted a DeWalt combo set and she bought me, like the Sawzall, the screw gun, the flashlight at the time.

00:19:49.845 --> 00:19:52.231
It had just come out, carried her instantly, instantly.

00:19:53.123 --> 00:19:54.448
She sealed it, sealed the deal.

00:19:54.448 --> 00:19:57.108
So, this was a week after we met.

00:19:57.108 --> 00:19:59.167
It was a $500 combo set.

00:20:00.162 --> 00:20:01.167
I'm already calling that.

00:20:01.167 --> 00:20:13.750
Her love language seems to be giving gifts, because between her going out of her way to take you to your favorite concert and get you an amazing gift and now get you the combo set, like it seems, there's a lot of very good, thoughtful intention behind it.

00:20:13.750 --> 00:20:15.444
You landed a good one man.

00:20:15.886 --> 00:20:16.409
It's a great one.

00:20:16.409 --> 00:20:19.067
I wouldn't be half of what I am today without her.

00:20:19.067 --> 00:20:20.651
I love that.

00:20:20.900 --> 00:20:23.304
You want to know how you could tell I'm Canadian.

00:20:23.324 --> 00:20:25.009
Yeah, How's that?

00:20:25.365 --> 00:20:34.590
I mean, at one point I had a partner buy me a chainsaw Husqvarna chainsaw for an anniversary gift and I literally teared up.

00:20:34.590 --> 00:20:37.893
I was like, oh my God, this woman really cares about me.

00:20:39.135 --> 00:20:39.656
That's awesome.

00:20:41.165 --> 00:20:43.010
Sorry, I couldn't help but reminded me of that.

00:20:43.551 --> 00:20:43.952
Oh boy Okay.

00:20:45.464 --> 00:20:48.295
So what brought you guys out west then?

00:20:48.295 --> 00:20:51.425
Why the big move?

00:20:51.425 --> 00:20:53.450
And tell us about getting into home service now.

00:20:53.470 --> 00:20:58.366
So my at the time, you know, new York union, I was doing all you know we were doing all.

00:20:58.366 --> 00:21:02.258
I worked for about 125 million a year contractor.

00:21:02.258 --> 00:21:04.688
We were doing all bigger commercial work.

00:21:04.688 --> 00:21:12.713
And I love commercial work, I love bidding it, I love like studying the numbers and figuring out how to break the break the barriers.

00:21:12.713 --> 00:21:17.105
And so I was working she was working as a nurse.

00:21:17.646 --> 00:21:22.857
My in-laws actually came out here and and found we live in Anthem, arizona right now.

00:21:22.857 --> 00:21:27.656
They found this little town that was just being, you know, had just been built, just being developed.

00:21:27.656 --> 00:21:28.807
They fell in love with it.

00:21:28.807 --> 00:21:31.296
And they they said to her hey, you know, had just been built, just being developed.

00:21:31.296 --> 00:21:31.857
They fell in love with it.

00:21:31.857 --> 00:21:34.204
And they said to her hey, you know, we're going to go on vacation, come with us.

00:21:34.204 --> 00:21:36.525
She fell in love with it.

00:21:37.025 --> 00:21:39.717
We were trying to buy a house in New York and it was like everything was $500,000.

00:21:39.717 --> 00:21:41.510
We needed 20% down.

00:21:41.510 --> 00:21:42.789
I just couldn't do it.

00:21:42.789 --> 00:21:50.507
You know, I wasn't even a journeyman yet and we just couldn't do it.

00:21:50.507 --> 00:21:58.771
So we decided, um, we got married in 04 and we decided that we were going to buy a house as an investment $200,000, you know, whatever, move there and go have this house as an investment.

00:21:58.771 --> 00:22:02.827
Well, we started to kind of just want to be here, so we came out.

00:22:02.827 --> 00:22:05.833
Um, I still had a ton of family back in New York.

00:22:05.833 --> 00:22:07.276
My grandparents were still alive.

00:22:07.276 --> 00:22:09.098
It was too early, we didn't have kids.

00:22:09.098 --> 00:22:13.703
We probably we should have not come to Arizona or we should have just stayed once.

00:22:13.703 --> 00:22:18.055
We were here because it was just it was not the right time.

00:22:18.055 --> 00:22:19.546
Something pulled us back so we were only.

00:22:19.546 --> 00:22:24.218
We came out to Arizona for about a year as a married couple lived in the home.

00:22:24.218 --> 00:22:25.750
I actually gave up electrical.

00:22:29.727 --> 00:22:30.067
I was a.

00:22:30.067 --> 00:22:31.413
I was a poker dealer in a casino.

00:22:31.413 --> 00:22:31.554
Whoa.

00:22:36.424 --> 00:22:39.979
Yup, I refused to work in the in the heat for $10 an hour when I was just working for 40 in uh in New York.

00:22:40.000 --> 00:22:52.519
So yeah, it was a little bit of a mindset shift, um, but I, I, we ended up going back to New York that following year, Cause I just felt like you know, uh, we still had family and I was a little homesick and I feel like I didn't finish what I needed to, so I went back.

00:22:52.519 --> 00:23:02.648
Unfortunately, we had some family pass away my grandmother, my father, my grandfather but I did start my own union shop, so I got approached by the local to teach.

00:23:02.648 --> 00:23:04.271
I was teaching from 06 to 13.

00:23:04.271 --> 00:23:06.536
From 06 to 13.

00:23:06.536 --> 00:23:13.047
And and then we I started my own union shop in 09.

00:23:13.067 --> 00:23:17.375
Yeah, we were doing mostly retail office renovations and college renovations.

00:23:18.597 --> 00:23:20.808
Very cool yeah, we were doing about 3 million.

00:23:20.808 --> 00:23:34.634
We got up to about three, three and a half at the height, and then we ended up having kind of just a reality check and and just life check and saying you know what we we had.

00:23:34.634 --> 00:23:48.676
My son was born in 07, so he was kind of, you know, was going through and um and uh, and you know, toddler stage, um, uh, my, my, uh.

00:23:48.676 --> 00:23:53.041
Youngest son was born in 12, in January, um of 2012.

00:23:53.041 --> 00:23:54.509
So we kind of just said, you know what?

00:23:54.509 --> 00:23:55.953
We have kids where we're thinking about them.

00:23:55.953 --> 00:24:00.997
So we decided to move to Arizona in 13 and uh, and step out of the rat race.

00:24:00.997 --> 00:24:01.438
We call it.

00:24:03.048 --> 00:24:03.671
So, yeah, that is.

00:24:03.671 --> 00:24:05.115
That is kind of what New York feels like.

00:24:05.115 --> 00:24:14.230
It's not necessarily priced to live anymore, and you know the thought of being able to take your kids to have a better opportunity.

00:24:14.230 --> 00:24:17.040
Yeah, they may be a little bit further away from family, but you can create your own and give a better future for them.

00:24:17.040 --> 00:24:19.511
Just, it's no different than our parents coming from Italy.

00:24:19.511 --> 00:24:20.924
You know our grandparents come from Italy.

00:24:20.924 --> 00:24:21.865
You know what I mean At that point.

00:24:22.007 --> 00:24:22.708
It's all about the kids.

00:24:22.708 --> 00:24:25.151
You know it's, it's all about we could.

00:24:25.151 --> 00:24:32.961
I was fine in New York, we were making money, we were doing okay, but it was more about what does their childhood look like?

00:24:32.961 --> 00:24:39.355
And I had one of the best childhoods I consider ever and I grew up in the Bronx and it was a great experience.

00:24:39.355 --> 00:24:42.404
But it's not like that anymore as far as I'm concerned.

00:24:42.404 --> 00:24:47.277
So good opportunity for them to come out here and just have something new.

00:24:48.905 --> 00:24:49.207
Awesome.

00:24:49.207 --> 00:24:50.451
Do you ever regret the move?

00:24:50.451 --> 00:24:51.915
Sounds like you're on.

00:24:52.705 --> 00:25:00.114
No, the only part that I, that I, I wish it's like a bittersweet thing right when we originally came out here in 04, if I, would have stayed here.

00:25:00.153 --> 00:25:03.646
My business would have been uh, it would have been crazy right now.

00:25:03.646 --> 00:25:05.329
What would it possibly been?

00:25:05.329 --> 00:25:08.877
But at the same time, I needed that experience of having.

00:25:08.877 --> 00:25:23.008
You know, I had 15 guys in a union environment where, every month, every Monday, my, my, I think it was like 70 or $80,000 in payroll every Monday and I needed that, I needed to see what that was and I needed to experience it.

00:25:23.548 --> 00:25:24.932
Yeah, for sure, for sure.

00:25:24.932 --> 00:25:26.596
Oh, that's remarkable man.

00:25:26.596 --> 00:25:34.901
And so fast forwarding a bit more into more of the home service stuff then, because you really just began in that in in arizona, then is that right?

00:25:35.843 --> 00:25:36.044
yeah.

00:25:36.044 --> 00:25:46.313
So I I came out here and uh, and I I brought my van with me, brought my, my e350, and I was, you know, getting myself situated, and I remember a guy pulling up to me.

00:25:46.313 --> 00:25:50.009
He was a pest control guy in town and he said, uh, he goes.

00:25:50.009 --> 00:25:56.811
Well, either you're the I've never met this guy before in my life and he says to me you're either the worst electrician in the world or you just moved here.

00:25:56.811 --> 00:25:58.075
That's it.

00:25:58.075 --> 00:25:59.525
Yeah, I just moved here, man.

00:25:59.525 --> 00:26:04.666
And he's like, because nobody's like standing by doing nothing midday, you know, cleaning out their truck.

00:26:04.666 --> 00:26:06.974
I'm like, oh, thank you, you know, nice to meet you.

00:26:06.974 --> 00:26:18.854
Uh pulled me into a networking group there and the next thing, you know, uh, I got two trucks and we're doing, we're doing residential, residential stuff wow, that's a funny story.

00:26:18.874 --> 00:26:32.280
That's like bill envol, here's your sign, right, oh man, okay, so did you started up shop on your own again then, right off the bat, or were you working for someone else, or what happened then?

00:26:32.884 --> 00:26:38.173
No, when I came back out in 13, I had to do my own thing.

00:26:38.173 --> 00:26:41.519
I was already got to taste the entrepreneurial life.

00:26:42.305 --> 00:26:43.007
Yeah, hard to go back.

00:26:43.988 --> 00:26:47.054
I wasn't going back unless it made really like a lot of sense.

00:26:47.054 --> 00:26:49.878
And I did that from 13.

00:26:49.878 --> 00:26:57.057
So from 13 to 18, I did that in Anthem Arizona.

00:26:57.057 --> 00:26:59.132
I had a company, anthem Electric.

00:26:59.132 --> 00:27:09.496
We kind of went around, we did everything from you know hanging a ceiling fan all the way up to you know a store in one of the malls or something nearby.

00:27:09.496 --> 00:27:11.612
We just we did pretty good.

00:27:11.612 --> 00:27:19.892
We didn't get super big, we were doing about like five and change a year, but I was content it was, I was making money.

00:27:19.892 --> 00:27:25.017
But again, I always go back to Michael Gerber type of stuff and I owned a job.

00:27:25.017 --> 00:27:31.290
I didn't have procedures, I didn't know anything even remotely close to what I know now or you know.

00:27:31.290 --> 00:27:39.955
So there was just a lot of you know, $75, service calls, 125, you know kind of situations and um, yeah, you know, am I making it?

00:27:40.076 --> 00:27:41.220
oh, great is everybody getting paid.

00:27:41.345 --> 00:27:42.606
Great, you know, are we happy?

00:27:42.606 --> 00:27:55.055
Yes, check, let's go um no, no kind of vision for the future, no vision of what my why would be, which is a big part of you know I am now and I didn't really have a path for the guys.

00:27:55.055 --> 00:27:57.212
I didn't have a set plan.

00:27:58.605 --> 00:28:03.574
Did you hit a wall, then Did something cause you to have to stop, or what happened next?

00:28:03.875 --> 00:28:10.386
No, I was approached so kind of a little bit of a of a unique situation is, you know, it's very small town.

00:28:10.788 --> 00:28:18.192
So everybody knows each other and and I liked I, I just really liked a lot of the other trades, like the guys.

00:28:18.192 --> 00:28:18.994
They were just good guys.

00:28:18.994 --> 00:28:23.715
You'd see them, you know, once a month at least in a networking event or a chamber or whatever else.

00:28:23.715 --> 00:28:31.630
And I got approached a little bit of a sticky situation for uh, for an HVAC plumbing contractor, a local guy.

00:28:31.630 --> 00:28:37.330
I got approached by them to uh to want to know if I wanted to come aboard to to run their electrical division.

00:28:37.330 --> 00:28:50.055
And you know, we made kind of a little bit of a deal for um for me giving up the business and me coming aboard and uh, I I don't think I could have, I definitely couldn't have done it with anyone.

00:28:50.055 --> 00:28:52.330
It had to be somebody that was like minded, somebody that I knew had a good heart.

00:28:52.330 --> 00:28:59.413
These two guys are are great people and I just felt like like it was a, it was a great move.

00:28:59.432 --> 00:29:03.731
I thought it was a good son especially when you could judge it by the people.

00:29:03.731 --> 00:29:06.453
Like the first thing you said wasn't that, oh, they were doing so.

00:29:06.453 --> 00:29:09.768
Well, it was, they were good people.

00:29:10.130 --> 00:29:10.751
Right, I had.

00:29:10.751 --> 00:29:16.119
No, there was a, and I I told them that after we you know I could have never done that with anyone else.

00:29:16.119 --> 00:29:24.211
So I joined up as the electrical portion of an HVAC plumbing company and and I really went into it with.

00:29:24.211 --> 00:29:26.116
You know, we're going to swing for the fences.

00:29:26.116 --> 00:29:32.153
Sky's the limit kind of kind of mentality, but I didn't have a lot of the education you know I didn't know a lot of it.

00:29:33.034 --> 00:29:43.326
You're also, when you do something like that, which I didn't realize is that you're also it's hard to change like, it's hard to be in control of anything.

00:29:43.326 --> 00:29:45.490
You have to kind of there's checks and balances, there's there's a progression and you have to.

00:29:45.490 --> 00:29:51.288
You know they were extremely open to suggestions and very receptive with growth.

00:29:51.288 --> 00:30:02.836
You know things I wanted to do, but at the same time, you know there's also they used to actually kind of give me a hard time about, you know about my style of running Anthem Electric in their company.

00:30:02.836 --> 00:30:05.333
So it was all fun though.

00:30:07.630 --> 00:30:23.627
So, yeah, I did that until this past November and we we got bought out by private equity two years prior to that and you know a lot of a lot of things that kind of I didn't maybe prove up a hundred percent or kind of just things drift.

00:30:23.627 --> 00:30:28.131
But some of it, some of that, some of that.

00:30:28.131 --> 00:30:36.165
What attracted me to the company in the beginning kind of kind of wasn't, didn't stay and uh, and it was unfortunate, uh.

00:30:36.165 --> 00:30:40.775
But you know, again I just look at it as it paved the road for something else.

00:30:41.195 --> 00:30:46.967
So yeah, fair enough, you know that's the best way of looking at it because, like I can relate with where you're coming from.

00:30:46.967 --> 00:31:00.180
Like you think something is the way it is and then you join it and you're like time changes your perspectives, you know, but at the same time you can look back at it and say, yeah, but I needed to make those moves, because those moves brought me to a place where I could do something better.

00:31:00.180 --> 00:31:05.492
Right, and looking, yeah, looking back, the perspective on that is huge, right.

00:31:11.164 --> 00:31:12.067
So I think it's two sides of that right.

00:31:12.067 --> 00:31:13.730
For number one, I think that you learn what to do.

00:31:13.730 --> 00:31:14.593
You learn what not to do, right.

00:31:14.633 --> 00:31:17.991
You learn there's both sides of that and it's the same thing of when we fail in life.

00:31:17.991 --> 00:31:22.166
Right, if we do not learn from that experience, that's the real loss.

00:31:22.166 --> 00:31:24.490
It has nothing to do with the failure.

00:31:24.490 --> 00:31:25.813
Everybody fails.

00:31:25.813 --> 00:31:33.992
It took me a really long time to understand and know that right, but we have to get something from that.

00:31:33.992 --> 00:31:35.757
There has to be a positive spin on that.

00:31:35.757 --> 00:31:39.074
The other thing, too, is I could pick up the phone today and call either of them.

00:31:39.074 --> 00:31:44.325
There were two brothers and I can call either of them and say, hey, you know, can you help me with this or whatever.

00:31:44.325 --> 00:31:49.051
And I know they would drop whatever they were doing to help me, and that that means a lot.

00:31:49.051 --> 00:31:52.416
It, uh, I, I owe them just as much.

00:31:52.416 --> 00:31:55.701
You know gratitude as um as anything else.

00:31:56.061 --> 00:31:59.910
so I recently took this from a mentor in a.

00:31:59.910 --> 00:32:09.037
In a book that they wrote, they said uh, you know, time to time people will tell us business is business, and he said it couldn't be further from the truth.

00:32:09.037 --> 00:32:10.671
Business is personal.

00:32:10.671 --> 00:32:12.539
It's built on the relationships.

00:32:12.539 --> 00:32:16.751
It's built on the leverage of the people around you, beneath you, above you.

00:32:16.751 --> 00:32:20.465
There is nothing about business, that is just business.

00:32:20.465 --> 00:32:22.829
Honesty.

00:32:22.890 --> 00:32:29.138
I agree more impactful stuff, so rich, then you get this renewed vision.

00:32:29.138 --> 00:32:30.488
You're going into your own business.

00:32:30.488 --> 00:32:32.839
That's why we're here today, because things are going great.

00:32:32.839 --> 00:32:34.467
We got to work together with you on that.

00:32:34.467 --> 00:32:46.708
Can I ask, though, if you had this experience and things were going kind of well, what in you is saying let's invest, let's do something else, let's get help with this, let's do something different?

00:32:46.708 --> 00:32:50.037
Why not just use the formula that you already kind of had there?

00:32:51.785 --> 00:33:02.461
Well, I think number one, the biggest hurdle that we overcome right, as proud entrepreneurs, is knowing that we're doing something, to recognize that we're doing something wrong or lack thereof Right.

00:33:02.461 --> 00:33:19.030
So what happened to me was I was in, I was at work one day and I was talking to the HVAC manager, who's a great guy as well, and he said to me he goes, you know, you really got to check out this podcast, you got to check out Waste no Day.

00:33:21.130 --> 00:33:24.590
And I was like, yeah, brian and Nate, they're awesome people.

00:33:25.032 --> 00:33:30.195
I mean yeah, and so I, of course, you know, I go right on, I'm listening, I hear electrical, plumbing, hvac.

00:33:30.195 --> 00:33:41.276
I'm like, yes, right, and the first podcast I come across it must have been fresh in the queue or whatever was Tommy Mello's podcast, right?

00:33:41.276 --> 00:33:42.798
So that was the first one.

00:33:42.798 --> 00:33:45.661
And then I heard that and it kind of sparked a lot.

00:33:45.661 --> 00:34:18.407
No-transcript, you're paving roads.

00:34:18.407 --> 00:34:18.911
You know that.

00:34:18.911 --> 00:34:45.717
You're doing something that you know helping the redheaded stepchildren and something that you know, yeah, I mean it, it's, it's the honor, that's what really like, I gravitated towards your message and towards what you guys were putting out there and, um, I think it was almost like, you know, like superman, finding that, that green crystal man, you know, I just, uh, I picked it up and ran with it and it was just like what, what do you mean?

00:34:45.717 --> 00:34:45.757
I?

00:34:45.757 --> 00:34:48.813
I'm like I was always concerned about pricing and am I too high?

00:34:48.813 --> 00:34:57.023
And you know, but I never did the math on what is that pricing doing for me?

00:34:57.023 --> 00:35:02.072
And then back to, you know, originally hearing Tommy Mello's podcast is, you know, is.

00:35:02.072 --> 00:35:08.173
Then I got my eyes open to procedure and you know, al Levy and marketing and seven powers, and it was just like you know, my head was exploding.

00:35:09.346 --> 00:35:21.027
And then you start to see similarities, right, you start to hear, you know like you guys had Dan Antonelli on and you start to hear somebody say, oh, you should really get branding done with KickCharge.

00:35:21.027 --> 00:35:25.865
And then you watch a podcast and there's Dan Antonelli, and then you hear Tommy talk about him.

00:35:25.865 --> 00:35:29.713
And then you hear and it's like, wait a minute, these guys know something I don't know.

00:35:29.713 --> 00:35:32.358
Well, let me go, you know, let me go talk to Dan Antonelli.

00:35:32.358 --> 00:35:36.795
And the next thing you know, you have a kick-ass logo and not, you know, a branded package.

00:35:36.795 --> 00:35:48.981
So I just think that, my, you almost get to a point I'm sure you guys feel this all the time where you just want to, like, give somebody, like anybody that wants to be an electrician, you want to give them a welcome packet.

00:35:49.101 --> 00:36:17.086
That's like, look, save yourself 25 years, do this and then carve out whatever you need to from there, and it's I feel like that particular thing hits so close to home because I guess you know when I started off, like yeah, I did a lot of electric on my own and things like that, but really almost every coaching development that I hired was HVAC and plumbing based and I had to translate everything from HVAC and plumbing to electric to make it make sense.

00:36:17.086 --> 00:36:19.092
It took seven years to make that happen.

00:36:19.092 --> 00:36:38.414
But the reason why I'm so happy where we're at right now is an electrician could start off in a similar place that you were and, instead of having to go through all those life experiences and all those bumps and all those hurdles, be like I could fast forward you not seven, but like 14 years and be like here you go, learn from all my fuck ups.

00:36:38.414 --> 00:36:46.688
You don't have to do them yourself and just I felt like that wasn't there previously for electricians and I'm just so grateful that you recognize that.

00:36:47.228 --> 00:36:47.989
The last three years.

00:36:47.989 --> 00:36:56.090
Joe, to be honest with you, the last three years have completely changed my life and whether it's from you know, it's everything together, right.

00:36:56.090 --> 00:36:59.438
I went to Home Service Freedom in 23.

00:36:59.438 --> 00:37:03.713
That was a life-changing experience the first time I heard your podcast.

00:37:03.713 --> 00:37:09.626
A life-changing experience the first time I heard Waste no Day talking to al levy like I just it's over.

00:37:09.626 --> 00:37:18.391
It's so overwhelming on a good, on a good side, right usually, where I mean I've gotten so much information, sometimes like drinking out of a fire hose.

00:37:18.391 --> 00:37:45.271
Right where you're just like, yeah, and it's just um, when I think about how eager and how willing um people have been to help me in the last, let's say, two and a half years even I could shrink it up a little bit it's just, it's amazing, remarkable, how you can see why all these people are great because of their contributions and because of their willingness to help others.

00:37:45.831 --> 00:37:49.987
I think it also says something about you, though, right, and I'm going to circle it back, to point the finger back at you.

00:37:49.987 --> 00:37:58.641
So you may have all these great trainers, you may have all this great content, all the providers that are out there, but why are they gravitating towards you?

00:37:58.641 --> 00:38:09.786
Because people want to help good people, and you've always shown up as someone who wants to succeed for the right reasons, and when you see that in someone else, you want to get them to the next level.

00:38:09.786 --> 00:38:19.626
So keep being the person you are and you'll keep finding those people who want to connect with you and elevate you further and further, because, I mean, you won me over instantly.

00:38:19.626 --> 00:38:22.454
So, like I know, that's going to happen to other people.

00:38:22.454 --> 00:38:27.052
You just got to show yourself to the rest of the world, and hopefully this podcast can do that to you, or do that for you.

00:38:28.655 --> 00:38:29.197
Thank you so much.

00:38:33.284 --> 00:38:34.447
You know what the crazy thing was.

00:38:34.447 --> 00:38:38.476
I'm going to touch on this rubber band principle again because, rich, when you started coming, you were kind of in between space.

00:38:38.476 --> 00:38:52.932
Right, there's some vision, you're working, you know you're building up your business, but you, uniquely, were showing up to class almost every class, probably 99% of classes as a student Like we're talking a serious student.

00:38:52.932 --> 00:38:59.192
And I'm hearing Jim Rohn's voice in my head even as I say that, right, rich is a serious student.

00:38:59.192 --> 00:39:05.311
Everyone else is like on the call out there working or dropping in for a minute.

00:39:05.311 --> 00:39:08.072
Rich is there throughout the whole thing taking notes.

00:39:08.844 --> 00:39:22.769
And I have to admit there was some curiosity because we knew there was a launch day coming and it was like, okay, how is the student going to change all of this into activity in as short a time as possible and how is that going to work out?

00:39:22.769 --> 00:39:36.380
And we've seen that actually a couple unique times in a couple unique ways in the program and the guys that, with your level of dedication to it, just absolutely blow us away with how quick they can get results.

00:39:36.380 --> 00:39:41.554
Because, as Joe mentioned, like I didn't have that in any of my businesses.

00:39:41.554 --> 00:39:48.456
Joe didn't have it, there was no quick, it was like years of trial and error and taking help and trying to make something work.

00:39:48.456 --> 00:39:52.344
It was like years of trial and error and taking help and trying to make something work.

00:39:52.344 --> 00:40:03.036
And, man, I think the first win that you shared, you had your guys and I don't even have it up, rich, so you might have to help me with this but it was like a week of sales or two week of sales and you guys did like 20K.

00:40:04.126 --> 00:40:10.911
There was a big launch to this that I was like, yes, the student clicked, like it just happened so fast.

00:40:10.911 --> 00:40:12.150
Do you know the one I'm talking about?

00:40:12.871 --> 00:40:14.210
Oh yeah, I think it was in December.

00:40:14.210 --> 00:40:15.268
It was.

00:40:15.268 --> 00:40:16.253
It was.

00:40:16.253 --> 00:40:18.605
I believe it was the second week in December.

00:40:18.605 --> 00:40:20.429
I think we had a 25K week.

00:40:21.351 --> 00:40:22.213
It was awesome.

00:40:22.213 --> 00:40:23.396
I wanted to share that with you.

00:40:23.396 --> 00:40:27.327
I don't know if we ever got to truly share that excitement, but I remember it still.

00:40:27.327 --> 00:40:29.309
It was clearly pivotal man.

00:40:29.309 --> 00:40:33.713
So so much congratulations to you and your early success with all of this stuff.

00:40:34.293 --> 00:40:34.795
Yeah, thank you.

00:40:35.576 --> 00:40:40.199
Gents, we are running low on time, so I want to just focus on the last few questions, if we can.

00:40:40.199 --> 00:40:41.420
Rich, is that all right.

00:40:41.460 --> 00:40:44.927
You got another five or so for us, yeah, sure, sure you go Awesome man.

00:40:44.987 --> 00:40:46.429
Appreciate you and your schedule.

00:40:46.429 --> 00:40:55.016
So what do you think are kind of the biggest changes then that have driven you to this kind of newfound success in service?

00:40:55.016 --> 00:41:02.007
Because I think I saw on your notes like feeling like maybe you're doubling your old average sales in home service from before.

00:41:02.007 --> 00:41:05.809
What are the biggest things that are contributing to that for you guys?

00:41:08.282 --> 00:41:26.275
So I think one of the biggest is the fact that we know our numbers and I think that so in the past, from past experiences, we used to worry about the price of a job and directly correlated with, like, getting a one-star review right.

00:41:27.099 --> 00:41:32.090
And if you said, like our pricing is too high, people are going to give us a one-star review.

00:41:32.090 --> 00:41:34.614
I'll be honest with you, they're not Okay.

00:41:34.614 --> 00:41:37.789
If you try to rip them off, they're going to give you a one-star review.

00:41:37.789 --> 00:41:42.532
If you try not to give them good service, they're going to give you a one-star review.

00:41:42.532 --> 00:41:43.701
But I've been.

00:41:43.701 --> 00:41:44.902
I worked out my numbers.

00:41:44.902 --> 00:41:57.668
I've been charging what I need to charge to run my company the way I want to run it, to give my employees what I want to give them, and and we're at a very modest, you know, profit margin.

00:41:57.668 --> 00:42:02.224
Um, and we have, we just hit 101 five-star Google reviews.

00:42:02.887 --> 00:42:08.047
Um, because, but but here's the thing right Already.

00:42:08.047 --> 00:42:09.070
I needed to.

00:42:09.070 --> 00:42:10.201
I needed to learn that right.

00:42:10.201 --> 00:42:11.443
I needed to learn that right.

00:42:11.443 --> 00:42:20.936
I needed to learn that it has to all do with customer service, it has to all do with the quality of how you're serving, and very little to do with the price.

00:42:20.936 --> 00:42:27.905
I mean, people buy Lexuses, they buy Toyotas, they buy all different cars.

00:42:27.905 --> 00:42:36.322
They need to know what they're getting, they need to know the value and, like I said, people that that really don't focus on what they need to operate their business correctly.

00:42:36.322 --> 00:42:41.300
They focus on what the cost they think the customer wants to hear, and that's uh.

00:42:41.300 --> 00:42:43.447
Or compare themselves to somebody else.

00:42:43.907 --> 00:42:45.652
I, I could care less what anybody's doing right now.

00:42:45.652 --> 00:42:47.382
I got blinders on.

00:42:47.382 --> 00:42:48.784
I worked my numbers.

00:42:48.784 --> 00:43:00.304
I know what our insurance costs, I know what my guys cost, I know what the TrustPoint experience costs, what that costs for me to bring to the customer, and I don't have any.

00:43:00.304 --> 00:43:02.570
You know there's no downside to that.

00:43:02.570 --> 00:43:06.927
It just is what it is, and either we're the right fit for you or we're not, and that's okay.

00:43:06.927 --> 00:43:13.693
I'll do whatever I can to help serve people at the highest level, but I cannot do it to compromise.

00:43:13.693 --> 00:43:24.614
This is going to sound familiar right, but I'm not going to do it to compromise anything to do with our culture, anything to do with safety or anything to do with the quality product that I give to the customer.

00:43:26.041 --> 00:43:26.722
I love hearing that.

00:43:26.722 --> 00:43:27.907
It's near and dear to the heart.

00:43:27.907 --> 00:43:29.210
I love when you say that yeah.

00:43:30.943 --> 00:43:33.409
And that was really a key thing for me to understand and realize.

00:43:33.409 --> 00:43:34.721
But it was a process, right?

00:43:34.721 --> 00:43:37.951
I didn't just go in and say somebody's saying to me hey, trust the number, you're good.

00:43:37.951 --> 00:43:49.672
I had to go through your pricing model, I had to look at it and work at a couple different ways, I had to start to implement it, and that all changed the game.

00:43:53.219 --> 00:43:54.083
Was it hard for you at first?

00:43:54.083 --> 00:43:56.552
Was there a kind of a fear point for you in the beginning, a self-objection, if you will?

00:43:57.300 --> 00:43:58.704
God, yes, absolutely.

00:43:58.704 --> 00:43:59.788
Yeah, You're well cause.

00:43:59.788 --> 00:44:03.284
You're sitting there and you're like what if nobody understands?

00:44:03.284 --> 00:44:05.268
What if I don't sell the?

00:44:05.268 --> 00:44:12.670
What if I don't make the, the, the, the selling points known correctly, or the, or the value and the quality right?

00:44:12.670 --> 00:44:14.442
What if I don't do that as a leader?

00:44:14.442 --> 00:44:17.027
What if I don't do that successfully or, worse, even off?

00:44:17.027 --> 00:44:23.012
What if I cannot train or make my team invest in it and buy into it, right?

00:44:23.373 --> 00:44:36.373
And I remember when we did our orientation in November, when we were getting ready to launch in December, I sat everyone in a room and I showed them the whole calculator and I said, guys, this is what the breakdown is.

00:44:36.373 --> 00:44:39.141
Here's our CRM, your service titan.

00:44:39.141 --> 00:44:40.485
Here's Rilla.

00:44:40.485 --> 00:44:41.849
Here's our marketing budget.

00:44:41.849 --> 00:44:43.092
Here's this, here's that.

00:44:43.092 --> 00:44:44.503
Here's your brand new van.

00:44:44.503 --> 00:44:47.152
Here's your Milwaukee packout system.

00:44:47.152 --> 00:44:50.525
Here's everything that I'm giving you to be successful and succeed.

00:44:50.525 --> 00:44:54.224
And you know, here's our sales training, everything.

00:44:54.224 --> 00:45:00.668
And and I honestly asked them, I said you know, what do you think of the, our billable unit rate, what do you think of?

00:45:00.668 --> 00:45:02.501
You know, how do you think the customers?

00:45:02.501 --> 00:45:07.487
And at first everybody's like, ah, I don't know, you know, but then I, when you start to talk to them and say, look well, all right.

00:45:07.487 --> 00:45:09.692
Well, where should I take it from?

00:45:09.692 --> 00:45:10.952
Here's our profit margin.

00:45:10.952 --> 00:45:12.416
It's not a thousand percent.

00:45:12.416 --> 00:45:14.983
Where should I pull it from?

00:45:14.983 --> 00:45:18.090
And nobody said their salary, which was-.

00:45:18.231 --> 00:45:19.472
Big surprise right.

00:45:20.201 --> 00:45:20.601
Yeah.

00:45:20.601 --> 00:45:22.746
So they all agreed.

00:45:22.746 --> 00:45:23.527
They said you know what?

00:45:23.527 --> 00:45:26.012
No, we believe the number, it makes sense.

00:45:26.012 --> 00:45:33.458
And that set us up and propelled us to just go go out and and they look at more of his experience.

00:45:33.458 --> 00:45:34.722
Right, we are that cup of coffee.

00:45:34.722 --> 00:45:37.291
You're walking into that deli and you want a cup of coffee.

00:45:37.291 --> 00:45:46.547
Great, it's trust point flavor, it's the best coffee you're gonna get and it's also, you know, a little more than starbucks, and that's, that's how it is for everyone.

00:45:46.648 --> 00:45:59.599
Listening to this, you might want to go back about five minutes, listen to it again, replay it again and again, and again, if you have not absorbed this already in your business, please, rich.

00:45:59.599 --> 00:46:01.023
You said that so well, brother.

00:46:01.023 --> 00:46:05.780
Everything from comparing it to the one star reviews and how you shared it with your team.

00:46:05.780 --> 00:46:16.733
I know a lot of people are on the fence about even sharing their numbers when, at the end of the day, this isn't a secret, there's no ripoff, it's simply math, and the math is telling us what the picture is asking for.

00:46:16.733 --> 00:46:20.210
It's not really something you can argue with.

00:46:20.210 --> 00:46:21.795
You just have to go and do the thing.

00:46:21.795 --> 00:46:29.989
So I appreciate how grounded you are in your brand and your coffee, as you said, in your flavor, and we're digging it too.

00:46:29.989 --> 00:46:32.922
Man, I I would drink a TrustPoint coffee any day of the week.

00:46:33.885 --> 00:46:34.806
Any single day of the week.

00:46:34.806 --> 00:46:36.791
Man, I'll double down on that.

00:46:36.791 --> 00:46:42.543
Rich, you are truly an amazing human being, and it has been one of my highest honors to have the pleasure of training and working with you.

00:46:43.447 --> 00:46:44.028
Thank you so much.

00:46:44.028 --> 00:46:44.610
Same here, guys.

00:46:46.222 --> 00:46:48.186
What's the big vision for TrustPoint Rich?

00:46:48.186 --> 00:46:49.307
Do you mind sharing that a bit?

00:46:49.307 --> 00:46:51.592
Where do you see this in two, three years?

00:46:58.519 --> 00:47:02.425
Yeah, right now, I mean, I'm 47 years old, right, so I still got some gas left in the tank.

00:47:02.425 --> 00:47:06.471
I don't think, honestly, we're swinging for the fences.

00:47:06.471 --> 00:47:08.434
So I think it all stems around my why.

00:47:08.434 --> 00:47:14.572
So I kind of have mapped all that out and kind of looked at you know, why am I getting up every morning and doing it?

00:47:14.572 --> 00:47:17.590
And where do I want my family to be?

00:47:17.590 --> 00:47:20.630
Where do I want my guys, you know, where do they want to be?

00:47:22.099 --> 00:47:27.708
And I will quote, you know, tommy Mello on this, where he says you know, build a dream so big that everyone else's could fit inside of it.

00:47:27.708 --> 00:47:30.150
And that's a, it's a great way to look at it.

00:47:30.150 --> 00:47:32.614
It fuels.

00:47:32.614 --> 00:47:34.601
It not only fuels you, but it fuels the team.

00:47:34.601 --> 00:47:53.074
So I think, as far as TrustPoint goes, honestly I just want people to wake up every morning and and be thankful to be part of the team and to be thankful for what they have and to be able to to, to provide for their families any way that they want or or fulfill their was.

00:47:53.074 --> 00:47:55.487
So that's what, uh, that's what my vision is.

00:47:55.487 --> 00:48:00.972
If that's, uh, that's 5 million, if that's 10 million, if that's a hundred million, um, then it is what it is.

00:48:02.762 --> 00:48:03.483
So really powerful.

00:48:03.543 --> 00:48:04.106
I love that.

00:48:04.728 --> 00:48:08.405
Yeah, very powerful, rich, are you hiring?

00:48:10.300 --> 00:48:10.561
We are.

00:48:10.561 --> 00:48:12.429
Uh, I'll give you a ticket.

00:48:12.429 --> 00:48:15.387
Find your first class out if you have experience.

00:48:15.387 --> 00:48:17.052
No, yes, we are, we are.

00:48:17.052 --> 00:48:22.451
I mean, we're always looking for you know skilled guys.

00:48:22.451 --> 00:48:40.646
But really, what I've been focusing on the last probably 30 to 45 days I know we didn't talk about this, but I kind of went in stages of how I've been building right so the offer needed to be perfected, the structure needed to be perfected, the marketing needed to be perfected so we can have the ball rolling and the train moving.

00:48:40.646 --> 00:48:48.927
Right now I've been the last 30 to 45 days I've been focusing on turning you know entry level from green to go.

00:48:48.927 --> 00:49:01.525
The guys you know really entry level from green to go, the guys you know, take really, start with a good foundation and good people and then bring them into the culture, train them you know from what I, what I know and and get them in a truck ready to serve.

00:49:02.248 --> 00:49:09.565
I love that and if you guys didn't pick up on it earlier, rich is, I think you said you're teaching a couple nights a week still and that's technical training.

00:49:09.565 --> 00:49:10.047
Is that right I am?

00:49:10.047 --> 00:49:12.436
I teach in Phoenix right now two nights a week still, and that's technical training, is that right?

00:49:12.456 --> 00:49:12.980
I am, I teach in phoenix.

00:49:12.980 --> 00:49:15.288
Uh, right now two nights a week, but it'll go back down to one soon.

00:49:15.288 --> 00:49:16.893
Uh, really, just for entry level.

00:49:16.893 --> 00:49:23.336
Um, guys that are coming in, it's a 16-week program, um, and we kind of bring them from.

00:49:23.336 --> 00:49:31.335
You know entry to being able to wire receptacles, gfi's electrical theory, pipe bending, you know stuff like that, conduit bending.

00:49:31.355 --> 00:49:32.898
So incredible man.

00:49:32.898 --> 00:49:38.233
I can't think of a better person to learn from and go and work with guys.

00:49:38.233 --> 00:49:42.246
If you're in rich's area in arizona, you might want to check it out.

00:49:42.246 --> 00:49:43.751
Rich how could someone get a hold of you?

00:49:44.876 --> 00:49:48.085
um, so yeah, if anybody ever needs anything, uh, I'm available by email.

00:49:48.085 --> 00:49:51.030
Uh, it's rich at trustpointelectriccom.

00:49:51.030 --> 00:50:01.597
More than welcome to just shoot me an email and I'd be more than happy to help.

00:50:01.597 --> 00:50:06.210
Anyway, being familiar with the New York markets and Arizona sometimes, I've had a lot of great conversations with people all over the country.

00:50:06.210 --> 00:50:08.302
So far, I'm always willing to help.

00:50:09.246 --> 00:50:09.969
Really moving man.

00:50:09.969 --> 00:50:10.650
Appreciate that.

00:50:10.650 --> 00:50:17.681
If you could give one more piece of advice to any of the electricpreneurs or electricians out there listening to this right now, what would it be, brother?

00:50:17.681 --> 00:50:21.891
Wow, that's a big question Wide open.

00:50:21.891 --> 00:50:22.432
You got it.

00:50:23.059 --> 00:50:24.101
Right on the tee for you, brother.

00:50:24.501 --> 00:50:36.887
You know, I think that being able to take a, take paper and map out your plan and map out your why, as I said, I think it's such an important part.

00:50:36.887 --> 00:50:52.304
But I think that once you do that, you realize that other people have those, those visions and dreams as well, and I think that you learn that in order to be truly successful in this life right, because everybody's looking for like that, they want.

00:50:52.304 --> 00:51:01.679
It's not a black and white definition, it's your version of successful and your version of accomplishment.

00:51:01.679 --> 00:51:09.746
It took me a lot of battling with my inner terrorist.

00:51:09.746 --> 00:51:12.077
I call it right, or my coach calls it, the person that's always talking in your ear the negative stuff.

00:51:12.077 --> 00:51:12.780
It takes a lot to overcome that.

00:51:12.780 --> 00:51:13.420
The negative stuff.

00:51:13.420 --> 00:51:14.061
It takes a lot to overcome that.

00:51:14.061 --> 00:51:21.347
And I think that if you can understand what is truly going to make you happy and make you successful, that's the first step, and the second step is helping others achieve that for themselves.

00:51:22.047 --> 00:51:22.128
And.

00:51:22.148 --> 00:51:35.208
I think, if nothing else, by doing that, it's like I tell my guys you know, sales are not going to come from just sales, they're going to come from serving at the highest level and the by-product is going to be sales and revenue.

00:51:35.208 --> 00:51:38.023
That's how I need to run, that's how you need to run your life.

00:51:38.023 --> 00:51:50.586
You need to know that by by working towards your success and willing to help others succeed, it's all going to fall into place and propel you probably higher than you even know you could have gotten.

00:51:50.586 --> 00:51:52.371
So that's my last.

00:51:53.172 --> 00:51:54.521
Incredible man man.

00:51:54.521 --> 00:51:57.422
This has been a thorough breakdown with you, you guys.

00:51:57.422 --> 00:52:06.710
I want to thank Rich so much and I want to let you know that while Wu-Tang Clan ain't nothing to mess with, neither is Rich at TrustPoint Electric.

00:52:06.710 --> 00:52:13.489
If you guys want to see an action taker in action and be a part of that, go ahead, reach out to him at rich at trustpointelectriccom.

00:52:13.489 --> 00:52:20.012
I'm sure I'd be happy to help you and if you think you'd be a fit for that culture, go ahead and apply, because this guy's going places.

00:52:20.012 --> 00:52:22.106
Thank you again, rich, so much.

00:52:22.106 --> 00:52:23.927
We can't wait to chat with you again, brother.

00:52:24.420 --> 00:52:26.027
Guys, thank you so much for having me today.

00:52:26.027 --> 00:52:28.447
It was an honor, and keep up the great.