Episode 119 - The Offer Shift

Clay and Joseph discussed their excitement about going live on their podcast and the annoyance of receiving unwanted text messages. They also mentioned their support session and the energy they had for the week ahead

Joseph and Clay discussed the importance of having a positive mindset and approaching each day as a great day. They also touched on the concept of building a strong offer for electrical businesses, including pricing, marketing, and sales. 

Joseph and Clay discussed the misconception that offering more of the same is the only way to make sales. They emphasized the importance of offering a range of choices to appeal to a wider range of clients and how emotional barriers can impede business growth. 

Clay and Joseph discussed the challenges of unlearning old ways and trusting something new, the importance of not anchoring oneself to existing clients, and the need to raise prices to reflect the value of services provided in order to foster better relationships and attract new clients. 

Joseph and Clay discussed the importance of having confidence and charging premium rates in order to establish and grow a successful business. They emphasized the need to have a clear plan, set goals, and ensure that the value offered aligns with the desired trajectory of the business. 

Clay and Joseph discussed the importance of having a clear vision for the company and believing in one's own worth in order to succeed in sales. They also mentioned the need to simplify pricing and remove attachments to the sale. -

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