Episode 16- Overcoming Option Fog- The Key to Closing More Deals

One choice is no choice at all; any situation with fewer options will leave the customer feeling like there is only one choice, which becomes an ultimatum of whether or not they are going to work with you or someone else. Customers don't want to feel like they are being forced to make a choice. The goal is to not seem like a salesman with only one goal in mind. 

If the customer sees you as a guy trying to make a quick buck out of them and not a guy trying to help benefit the lives of customers, they will be more likely to turn to work with other electricians. Building well-planned service options can be challenging without the right guidance. 

This is a struggle all business owners will have to deal with sooner or later.  When the time comes, and you don't give them what they want to hear from your customer service team, you can damage the relationship of trust between yourself and your customers. 

Fortunately, if you can provide a wide range of options, customers are more likely to choose the one that best fits their needs. This allows them to make informed decisions about what they are getting and helps build trust in your business. 

Giving our customers the "good, better, or best" options is the most basic method we can provide. However, it is ideal to have more options for the customer to choose from, the three options are just the foundations of the solution, but if you can diversify these options and give your customers more options to choose from, then their choice of working with you will be much more varied.