Episode 22 - Why Electricians Need to Offer 2 Financing Options (And How to Do It)

Being an electrician, you must ensure you can offer economical financing options to your customer, regardless of the level. The sad reality is that people often live from paycheck to paycheck. Your customers may not have a good financial framework that will allow them to pay for your services upfront. While you might not think this will affect you, it does. 

Not only do you miss out on job opportunities and establishing customer bonds, but you're also turning away from values. Remember, helping guarantee that your customers are safe in their homes and all electrical systems are working is a matter of providing a service that goes beyond money. 

This is where having two financing options comes in. Of course, financing companies do lend money to customers with good credit ratings. However, not everyone has a perfect credit score, so you should also look into offering financing through an alternative lender. 

When a situation arises where a customer can't afford your services, and the financing company has declined them, be the encouragement and comfort they need. Let them know that you've prepared for scenarios like theirs and that they can still move ahead with their project.

When you can sell to your client in a way that benefits them in a personal level, they'll see you as a beacon of trust, and in this industry, trust is golden. You increase their chances of being loyal customers and referring you to their friends and family.

As the saying goes, "Those who do good will receive it a thousand-fold," and that's especially true when it comes to customer service. Exceeding expectations, even in the hardest of times, will pay off in the long run.