It's every electrical contractor's dream to get tons and tons of leads. I mean, who wouldn't want to have an electrical business with an overflowing customer base? Imagine the opportunities and the money it could bring.
One special friend of ours actually got the chance to live out this dream. A radio station offered a $100,000 giveaway. To join, homeowners need to explain what they plan to do and choose specific sponsors to help with the required work. And of course, our friend's electrical company was listed as one of these sponsors.
As you can see, the radio station's promotion was a massive success. This has opened an opportunity for our friend's electrical business. In just a few weeks, over four hundred of potential customers have already reached out, asking for electrical work and repairs.
But as with any dream, challenges come with it. Now that the business has gained attention, it must be able to handle the overwhelming demand of its services. You need to make sure that the business can meet customer expectations and provide quality services to make the most of the opportunity.
So what do you exactly do to achieve this? What are the steps you need to take to ensure that the business can cope with the sudden surge in customers? And most importantly, what can you do to ensure that you can solidly convert leads into long-term customers?
Tune in to our podcast to find out the answers to these questions and more. You're surely going to love this GOLDEN nugget, taking your business to the next level.